At the heart of every great business, every great service, every great piece of communication or design, is a brilliant strategy, simply told.I find those stories. And if they don't already exist, I help companies create them.Then I find interesting ways to tell them.I bring a unique blend of brand strategy, innovation and commercial experience to any challenge.I'm equally comfortable advising businesses on how they can grow and make more money sustainably as I am helping them figure out their purpose or creating great communications.I've worked with:- tech brands like Google, Spotify and PayPal - more longstanding household names like P&G, Barclays and Mercedes Benz- national institutions like the BBC and the British ArmyEnough about me. What are you looking for? Drop me a line...
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Brand Strategy LeadAtomic LondonLondon, Gb
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The Ginger ProfessorLearthink Ltd Jun 2010 - PresentLondon, United KingdomMore than 300 consultancy projects encompassing:- New Revenue Stream Creation: building online and in store services for Google, Barclays, Spotify, Mini- Company Positioning and Vision Setting: for FMCG, Tech and Professional service brands- Innovation strategy and implementation: for Unilever, PepsiCo, Deliveroo. - 360 degree Communication strategy -
Chief Strategy Officer (Cso)Beentheredonethat Mar 2017 - PresentLondon Area, United KingdomRun over 75 projects for blue chip clients as part of BTDT's network of highly experienced innovators, strategists and creative thinkers. Running problem defining sessions with C-suites, reshaping company focus, developing innovation and growth frameworks, creating new products and services, developing global advertising campaign ideas. For Unilever, Pepsi, Heineken and many others. -
Strategy DirectorStepladder Nov 2010 - PresentLondon, United KingdomLeading the strategy for the UKs pre-eminent property marketing agencyHelping developers and property agents position and let prestigious commercial properties across London, including Canary Wharf and 20 Fenchurch street ('the walkie talkie') -
Chief Strategy OfficerUnitworldwide Oct 2015 - PresentLondon, United KingdomLean strategic and creative consultancy for professional services businesses.
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Head Of Brand Propositions, BetalabBoots Uk Dec 2014 - Mar 2017London Area, United KingdomLed the strategy for Boots Betalab - the joint in-house/agency Digital Transformation team. Developed a suite of innovative Brand Propositions in retail and digital environments. Trialled then rolled-out the Beautiful You service across 54 flagship stores, and took 12 consumer health propositions from concept development through MVP stage through to launch -
Chief Strategy OfficerBow&Arrow Jan 2011 - Aug 2016London, United KingdomLondon-based growth consultancy advising ambitious start-ups and multinationals.From articulating growth strategies right through to designing, commercialising and delivering new products, services and experiences to fulfil them.Key clients: Google, O2, Barclays, The Guardian, Kraft, Kerry Foods, BBC, Birds Eye, Carphone Warehouse, Sainsbury's and News International.Codified the process prior to sale to Accenture Digital. -
Chief Strategy OfficerPublicis London Jun 2008 - Jul 2010Part of the executive management team that breathed new life and a new fleet of foot approach into Publicis' London office.Built a strong team of planners and introduced media neutral planning approachKey effective and award winning successes: ihobo app (IPA Gold), startthinkingsoldier recruitment game for British Army, the Megane experiment for Renault, puppets for Hula Hoops
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Planning DirectorShop May 2005 - Jun 2008As well as running planning department and co-running the agency, key success was designing and heading up totally integrated Omnicom agency team of strategists on Mercedes-Benz through the line account. Delivered most effective and most efficient UK communications ever achieved, and gold standard model to be replicated around the world.
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Planning PartnerClemmow Hornby Inge Apr 2003 - Apr 2005Before the Ginger Professor was the Ginger Professor he was the Learjet. An integral part of the new business machine that was CHI from 2003 - 2005. Strategic responsibility for all of the agency's RBS business, including The One Account, MINT credit card, First Active mortgages, Direct Line insurance, as well as Carphone Warehouse, the launch of TalkTalk, and Anchor Butter.
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Group Planning HeadTbwa London Jun 1999 - Mar 2003FCUK. Strongbow. 3. Absolut. Eurostar. Everyone a winner baby.
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Co-FounderMovement Research & Planning Feb 1997 - Jan 1999The thrill of the start-up. The wins. The relationships. And the trips to the corner shop to do the photocopying. Movement had it all. Graham Booth is still carrying on the dream if you ever need some great insightful research.
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The ManFusion Research & Consultancy 1994 - 1997A breeding ground for some brilliant planners now dotted all over the world.Where I learnt how brilliant strategic thinking could make a massive difference to a brand.
Andy Lear Education Details
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Psychology -
Geography & Management Studies
Frequently Asked Questions about Andy Lear
What company does Andy Lear work for?
Andy Lear works for Atomic London
What is Andy Lear's role at the current company?
Andy Lear's current role is Brand Strategy Lead.
What schools did Andy Lear attend?
Andy Lear attended University Of Nottingham, University Of Leeds.
Who are Andy Lear's colleagues?
Andy Lear's colleagues are John Cherry, Andrew Nethercleft, Claudia Southgate, Matthew Ferguson, Sam Isaacs, Randell Beckford, Katie Salt.
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