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Andy Lear Email & Phone Number

Brand Strategy Lead at Atomic London
Location: London, England, United Kingdom 13 work roles 2 schools
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Current company
Role
Brand Strategy Lead
Location
London, England, United Kingdom
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Who is Andy Lear? Overview

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Andy Lear is listed as Brand Strategy Lead at Atomic London, a company with 32 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Andy Lear.

Andy Lear previously worked as The Ginger Professor at Learthink Ltd and Chief Strategy Officer (CSO) at Beentheredonethat. Andy Lear holds Ma, Psychology from University Of Nottingham.

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Atomic London

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Profile bio

About Andy Lear

At the heart of every great business, every great service, every great piece of communication or design, is a brilliant strategy, simply told.I find those stories. And if they don't already exist, I help companies create them.Then I find interesting ways to tell them.I bring a unique blend of brand strategy, innovation and commercial experience to any challenge.I'm equally comfortable advising businesses on how they can grow and make more money sustainably as I am helping them figure out their purpose or creating great communications.I've worked with:- tech brands like Google, Spotify and PayPal - more longstanding household names like P&G, Barclays and Mercedes Benz- national institutions like the BBC and the British ArmyEnough about me. What are you looking for? Drop me a line...

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Andy Lear's current company

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Atomic London
Atomic London
Brand Strategy Lead
London, GB
Employees
32
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13 roles · 32 years

Andy Lear work experience

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The Ginger Professor

Current

London, United Kingdom

More than 300 consultancy projects encompassing:- New Revenue Stream Creation: building online and in store services for Google, Barclays, Spotify, Mini- Company Positioning and Vision Setting: for FMCG, Tech and Professional service brands- Innovation strategy and implementation: for Unilever, PepsiCo, Deliveroo. - 360 degree Communication strategy

Jun 2010 - Present

Chief Strategy Officer (Cso)

Current

London Area, United Kingdom

Run over 75 projects for blue chip clients as part of BTDT's network of highly experienced innovators, strategists and creative thinkers. Running problem defining sessions with C-suites, reshaping company focus, developing innovation and growth frameworks, creating new products and services, developing global advertising campaign ideas. For Unilever.

Mar 2017 - Present

Strategy Director

Current

London, United Kingdom

Leading the strategy for the UKs pre-eminent property marketing agencyHelping developers and property agents position and let prestigious commercial properties across London, including Canary Wharf and 20 Fenchurch street ('the walkie talkie')

Nov 2010 - Present

Chief Strategy Officer

Current
Unitworldwide

London, United Kingdom

Lean strategic and creative consultancy for professional services businesses.

Oct 2015 - Present

Head Of Brand Propositions, Betalab

London Area, United Kingdom

Led the strategy for Boots Betalab - the joint in-house/agency Digital Transformation team. Developed a suite of innovative Brand Propositions in retail and digital environments. Trialled then rolled-out the Beautiful You service across 54 flagship stores, and took 12 consumer health propositions from concept development through MVP stage through to launch

Dec 2014 - Mar 2017

Chief Strategy Officer

London, United Kingdom

London-based growth consultancy advising ambitious start-ups and multinationals.From articulating growth strategies right through to designing, commercialising and delivering new products, services and experiences to fulfil them.Key clients: Google, O2, Barclays, The Guardian, Kraft, Kerry Foods, BBC, Birds Eye, Carphone Warehouse, Sainsbury's and News.

Jan 2011 - Aug 2016

Chief Strategy Officer

Publicis London

Part of the executive management team that breathed new life and a new fleet of foot approach into Publicis' London office.Built a strong team of planners and introduced media neutral planning approachKey effective and award winning successes: ihobo app (IPA Gold), startthinkingsoldier recruitment game for British Army, the Megane experiment for Renault.

Jun 2008 - Jul 2010

Planning Director

Shop

As well as running planning department and co-running the agency, key success was designing and heading up totally integrated Omnicom agency team of strategists on Mercedes-Benz through the line account. Delivered most effective and most efficient UK communications ever achieved, and gold standard model to be replicated around the world.

May 2005 - Jun 2008

Planning Partner

Clemmow Hornby Inge

Before the Ginger Professor was the Ginger Professor he was the Learjet. An integral part of the new business machine that was CHI from 2003 - 2005. Strategic responsibility for all of the agency's RBS business, including The One Account, MINT credit card, First Active mortgages, Direct Line insurance, as well as Carphone Warehouse, the launch of TalkTalk.

Apr 2003 - Apr 2005

Group Planning Head

Tbwa London

FCUK. Strongbow. 3. Absolut. Eurostar. Everyone a winner baby.

Jun 1999 - Mar 2003

Co-Founder

Movement Research & Planning

The thrill of the start-up. The wins. The relationships. And the trips to the corner shop to do the photocopying. Movement had it all. Graham Booth is still carrying on the dream if you ever need some great insightful research.

Feb 1997 - Jan 1999

The Man

Fusion Research & Consultancy

A breeding ground for some brilliant planners now dotted all over the world.Where I learnt how brilliant strategic thinking could make a massive difference to a brand.

1994 - 1997 ~3 yrs
Team & coworkers

Colleagues at Atomic London

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2 education records

Andy Lear education

FAQ

Frequently asked questions about Andy Lear

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What company does Andy Lear work for?

Andy Lear works for Atomic London.

What is Andy Lear's role at Atomic London?

Andy Lear is listed as Brand Strategy Lead at Atomic London.

Where is Andy Lear based?

Andy Lear is based in London, England, United Kingdom while working with Atomic London.

What companies has Andy Lear worked for?

Andy Lear has worked for Atomic London, Learthink Ltd, Beentheredonethat, Stepladder, and Unitworldwide.

Who are Andy Lear's colleagues at Atomic London?

Andy Lear's colleagues at Atomic London include Andrew Nethercleft, Sam Isaacs, Nick Fox, Randell Beckford, and Bel January.

How can I contact Andy Lear?

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What schools did Andy Lear attend?

Andy Lear holds Ma, Psychology from University Of Nottingham.

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