Ginger Lu Email & Phone Number

New York, NY, US

New York, New York, United States

Nike, SNKRS, NBHD, Jordan◆ Develop and manage creative brand strategy concepts across client content pillars, activations, and seeding.◆ Interpret data and cultural research into impactful strategies that shape new and existing clients’ marketing strategist in digital content, social, experiential, influencer strategies and more.◆ Live and breathe strategy.

Greater Chicago Area

Luxury Skincare, Makeup, Fashion® Independently launched and spearheaded the development of a personal online blog, growing online traffic through self-taught SEO services while securing sponsorships and partnerships.® Authored and publicized original content in luxury sectors promoted across all social media touch points seen by an average of 30,000.

New York, New York, United States

Experiential, Social, and Influencer for Luxury Spirits Market◆ Plan and execute multiple creative campaigns with a focus on brand marketing, celebrity, and influencer partnerships across Molson Coors products ◆ Collaborate with account, creative, and partner agencies to transform client briefs from decks into fully integrated brand campaigns◆ Create.

Greater Chicago Area

Hulu, Airbnb, Volkswagen, Whiteclaw, Footlocker◆ Managed and developed multiple creative campaigns simultaneously for client accounts based on understanding of platform performance.◆ Oversaw the conception and production of large social and experiential engagements in a timely fashion that exceed target metrics to drive conversions.

Chicago, IL

StateFarm, US Army, Nissan® Acted as primary point of contact and maintain relationships with marketing communications, strategic development, product planning teams both within and outside the agency.®Managed and created multicultural marketing plans for clients to target Hispanic, African American, Asian, and LGBTQ consumers through analysis of.

Chicago, Illinois

Spirits, Hospitality, Entertainment® Assisted senior media buyers with negotiating, evaluating, and channeling daily marketing and advertising campaigns through various media outlets.® Created and executed regularly scheduled media reports and market evaluations while developing professional media proposals for agency and client presentation.® Analyzed and.

Personality Measurement And Development Lab

• Kept accurate records of experiments and investigations while maintaining a large database of research materials
• Carefully sifted through numerous sources of data to find key facts
• Logged and recorded information while maintaining participant confidentiality

Greater Chicago Area

• Wrote and edited a variety of marketing materials focusing on conference events and bank highlights
• Managed and improved social media profiles (Youtube, Twitter, and Facebook) by incorporating the company identity in each post
• Mentored and assisted in the construction of an internship project with fellow colleagues that documented the summer experience at the FHLBC
• Analyzed the impact of design changes on the target market while implementing new material (digital media)

• Managed and updated social media accounts, including, but not limited to, Instagram and Twitter
• Influenced brand development by gaining product support through social media outlets, such as Good.Is
• Presented product in front of future investors, researching product backgrounds and predicting projected growth

233 N Michigan Ave #24, Chicago, IL

• Gained valuable marketing experience with Fortune 1000 clients
• Developed marketing and communication skills through direct collaborative involvement with mentors
• Improved presentation skills in client meetings and conference calls

Bsba, Marketing, Psychology, Senior Year

Activities and Societies: Alpha Phi Sorority, Student Alumni Ambassador Program, College Council, Club Lacrosse• Planned Founder's Day.

Study Abroad, Bsba, Marketing

BSBA Study Abroad Spring 2015 in Milan, Italy