Ginger oversees the agency’s marketing, public relations and annual fundraising initiatives. She believes in Cunningham and the work that’s done in the lives of its youth and families to bring healing and hope. She enjoys working with community members to support Cunningham’s mission – to see every child thrive.Before coming to Cunningham in February 2015, Ginger worked in various sales and marketing roles within the for-profit sector for nearly 23 years. From these experiences, she has been able to create a unique blend of vision, inspiration and skills that have helped her seamlessly transition to working for a non-profit organization. One of the aspects Ginger enjoys most about working at Cunningham is developing meaningful and authentic relationships with Cunningham supporters and sharing with them how they continue to help the youth we serve to heal, learn and grow.

Responsible for the strategic development, management and implementation of church, community, donor and volunteer relations activities, events and communications and marketing projects to support the fundraising, stewardship, and advancement goals of Cunningham Children's Home.Guides and manages a positive public image of the organization through the direction, planning and implementation of internal and external community and donor relations activities. Leads multiple projects. Utilizes a wide degree of creativity and judgment to accomplish the agency's advancement goals. Oversees and manages all aspects of the agency's volunteer program.Builds and strengthens ongoing relationships with new and existing members of core constituency groups including, but not limited to, Board members, Committee members, United Methodist Women, UM Churches and related groups, and third party event sponsors, and other groups and individuals who wish to support the mission of the agency.

Marketing Operations- Create Annual Marketing Plan Identify annual objectives and establish goals Develop initiatives and budget Build customer relationships and rapport to achieve job referralsEmployee Development- Recruit, train and develop marketing staff Monitor and coach objective-to-objective route selling to achieve quotas Evaluate sales and marketing staff performanceCustomer satisfaction- Manage communication with centers of influence (COIs) Monitor customer feedback and resolve customer complaints

Develop and implement territory sales plan each FYMaintain strong pipeline of new and existing opportunitiesEvent management- execute 3 weeks of travel in fall and spring semester to create/close opportunitiesReached and exceeded quarterly/annual quotes

Worked directly with universities, colleges and high schools to establish long-term accounts/contracts. Built long-term relationships as well as established new accounts.Resurrected old accounts with no activity for years.Reached and exceeded quarterly/annual quotas.

The world’s largest rental car company. Consistent top performer on the performance matrix Excelled at building high performing teams and loyal accountsExcelled at selecting and developing talent that was promotable across the network. Responsible for growth in terms of revenue, profit and fleet size while maintaining customer satisfaction ratings at or above Corporate averages.Accomplished producer of marketing plans