Director Of Marketing
CurrentJIEPANG.COM | July.2010 – Present8 Digit USD Valuated Start-up, Chinese Location Based Service Social Media Company Head of Sales Marketing TeamSales Marketing>> Marketing Strategy Planning- Head of marketing for 8 digits USD valuated startup; grow Jiepang from 0 to currently be the Top 1 LBS in Greater China. - Seasonal business plan for partnership / KPI setting- Case by case execution/Evaluation- New project development, new functions sells development (Near Field Communication)>> Achievements- New User Registration KPIo Achieve 0 to 1.8 million new user registrations rate from 2010. o 2.1 million new registrations (All Regions) 2011.o KPI for 2012 - 3.0 million new registrations (All Regions).- Actual Income Achievementso 600 Thousands of income (Beijing) ; 1.2 million (Shanghai) from Q2-Q4. 2010. o 5 Million incomes (All Regions) - 2011o KPI for 2012 - 10 Million incomes KPI (All Regions)>> Marketing Region Expansion / Management- Manage all regions marketing team includes: BJ, SH, GZ, TW, HK, total for 20-25 team members - Account management by KPI setting and relationship-building skills with all clients and agencies. n Marketing leads growth / Client Portfolio (Tier One International Brands)o Sports Brand: Nike, adidas,o Fast Food Brand: Starbucks, MacDonald’s, Coca Cola, KFC o Luxury Brand: Coach, Burberry, LV
