I'm currently working in an 8 digit USD valued Foursquare like start-up, Jiepang.com, as a Director of Marketing in Beijing, China.In the past one year, I've been leading a team of 7 regions; 25 team members to grow Jiepang from zero to now 150K users in Great China. I mainly am taking charge of strategy planning, Team KPI setting, OEM partnership leading...etc.I'm positive that the past working experience matches the upcoming challenge in my next job.Specialties: Strong communication skill, Team Player
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Director Of MarketingJiepang.Com Jul 2010 - PresentBeijing,ChinaJIEPANG.COM | July.2010 – Present8 Digit USD Valuated Start-up, Chinese Location Based Service Social Media Company Head of Sales Marketing TeamSales Marketing>> Marketing Strategy Planning- Head of marketing for 8 digits USD valuated startup; grow Jiepang from 0 to currently be the Top 1 LBS in Greater China. - Seasonal business plan for partnership / KPI setting- Case by case execution/Evaluation- New project development, new functions sells development (Near Field Communication)>> Achievements- New User Registration KPIo Achieve 0 to 1.8 million new user registrations rate from 2010. o 2.1 million new registrations (All Regions) 2011.o KPI for 2012 - 3.0 million new registrations (All Regions).- Actual Income Achievementso 600 Thousands of income (Beijing) ; 1.2 million (Shanghai) from Q2-Q4. 2010. o 5 Million incomes (All Regions) - 2011o KPI for 2012 - 10 Million incomes KPI (All Regions)>> Marketing Region Expansion / Management- Manage all regions marketing team includes: BJ, SH, GZ, TW, HK, total for 20-25 team members - Account management by KPI setting and relationship-building skills with all clients and agencies. n Marketing leads growth / Client Portfolio (Tier One International Brands)o Sports Brand: Nike, adidas,o Fast Food Brand: Starbucks, MacDonald’s, Coca Cola, KFC o Luxury Brand: Coach, Burberry, LV -
Marketing Account LeaderTaipei Computer Association Jul 2008 - Jul 2010TaiwanTAIPEI COMPUTER ASSOCIATIONAccount LeaderExhibition Marketing planning 【Taiwan Nano Exhibition】〡2009-2010 - Create Nano Exhibition as a Government project; wok with all the administration members to create the project.- Take charge of international marketing section, includes banner exchanged, news release...etc- Responsible for all the promotion project includes: paper DM/ e-DM/ news release…etc.- On site management; paper work management, people management, resources management…etc. 【Display Taiwan】〡2008-2010- Take charge for international speaker invited (Includes Japan/china…etc.)- Planned opening ceremony, included all the VP invitation; Vise president, The Bureau of Foreign Trade Secretary…etc- Organized Banquet ceremony- On site management, includes: Agenda, Decoration, Music, Lights, 【English Narrator】〡2008-2010- Demonstrated the new technology for President Ma, Ying-Jiu of Taiwan in the WiMAX Expo, Taipei, June2nd-6th, 2008,2009,2010- Worked with WiMAX, a wireless technology group, to create a presentation for an outdoor city-wide wireless system.- http://tw.youtube.com/watch?v=-03VaDtL6Fg (Video release http://www.nownews.com/2008/06/03/339-2284134.htm (Video& News release)
Ginny Ma Education Details
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Business And Law -
Mass Communication
Frequently Asked Questions about Ginny Ma
What company does Ginny Ma work for?
Ginny Ma works for Jiepang.com
What is Ginny Ma's role at the current company?
Ginny Ma's current role is Marketing Director at Jiepang.com.
What schools did Ginny Ma attend?
Ginny Ma attended University Of Washington, Chinese Culture University.
Who are Ginny Ma's colleagues?
Ginny Ma's colleagues are Sheri Moore, Hinny Huang, Turbo Lin, Shawn Gao, 李仁杰, Shane Cheng, Zhijie Fang.
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