Gina Davis Email & Phone Number

United States

Pleasanton, California, Us

Pleasanton, California, Us

Round Rock, Texas, Us

Launched North America GTM channel marketing strategy with new distributors Tech Data, immixGroup and Arrow Electronics. Develop and execute GTM channel marketing strategy with key Public Sector Partners in North America including lead generation, events and appointment campaigns• Developed sales awareness programs to drive awareness and why Dell Software products, training webinars, joint marketing sites with messaging, collateral and sales tools• Launched kick-off events with sales programs on-site/off-site with executive speakers, branding throughout sales centers, music, taco trucks, desk properties, treasure hunt and executive speakers

Round Rock, Texas, Us

Market, formulate and drive channel marketing campaigns for Data Protection to Channel Partners in West and South Central. Plus, engaged with Channel Account Manager and Inside Sales Representative to strategize and collaborate go to market plans for each channel partner• Oversaw all MDF projects between Dell Software and the channel Partners in territory for Data Protection• Drove Channel Partners awareness into key direct sales customer/industry events, success stories, campaigns/promotions• Created and drove a joint channel marketing plan for each channel partner with current business results, opportunities for growth, product and campaign updates, ideas to go to market with syndicated/digital content, managed action items and reported results following quarter• Managed successful appointment campaigns with channel partners resulting in new sales revenue opportunities, 10% leads returned for appointments and 20:1 MDF ROI • Monitored and reported sales and deals registered, ensuring strong sell-through of Dell Data Protection

Round Rock, Texas, Us

Managed Data Protection Acceleration program to help Partners accelerate their DP business in North America• Lead meetings with Partners and Lead Account Executive’s to recruit participation• 62 customer recruited, 25 customers in FY14 had not sold Data Protection, as of Q2FY16 20 are now selling Data Protection• The program achieved 204% growth

Round Rock, Texas, Us

Manage program development and enablement of partners, this involved designing, planning, and implementing partner enablement programs, policies and procedure with overall management of partner education including on-boarding; assessing current enablement status; resource and practice development planning; building customized enablement plans and driving the execution of the enablement plan that aligns with the regional Alliance Sales and Services teams.• Worked closely and collaboratively with Partner Alliance Managers, Alliance Service Architects, Authorized Training Partners, Sales and Technical Training teams, Enablement Operations and others to ensure delivery of clear and coordinated enablement across the ecosystem. • Report Partner training usage, certification statistics and revenue growth/opportunities on a quarterly basis.• Developed Quest’ Authorized Training Partner Program – Managed engagement in LATAM• Managed and developed Partner Learning Center (LMS)

Palo Alto, Ca, Us

Managed first joint worldwide Systems and Storage training and customer tour, with over 1300 attendants and deployed first virtual/live Forum 2.0 2 day customer event in Executive Briefing Center• Drove 100% sponsorships, covered event expenses and achieved over $100,000 profit • Leveraged Twitter, Facebook, PodCast social media vehicles throughout conference• Successfully deployed Storage Tour in 52 cities with outstanding 9.0 survey results to 3300 attendees worldwide• Managed Systems communications for Sun’s key Growth Initiatives in Systems • Developed sales training materials for successful product engagement• Engaged Technology Partners and jointly developed and deployed training content• Managed employee communications for Sun Employees on new System product launches• Amber Road campus parties reached over 1000 live attendees

Palo Alto, Ca, Us

Set event strategy at key industry, internal and field marketing events. Plus, Field liaison for EMEA region, set training requirements and developed programs. • Executed training roadshow in 13 cities with 600+ attendees and managed content and field engagement.• Led efforts for our first combined (Sun and StorageTek) Storage Academy in the Americas, Europe and APAC• Over 2500 attended, met 100% sponsorship goal and achieved $374,000 profit• Managed keynotes for key exectutives including Jonathan Schwartz

Palo Alto, Ca, Us

Managed $4.0M strategic alliance market development fund and ensured all dollars were used to develop programs to increase the awareness and revenue for HP, IBM, Hitachi, QLogic, EMC, Emulex, Symantec, Seagate, Cisco, Quantum, Brocade and Dot Hill products. Led quarterly meetings with key executives to discuss opportunities to drive business objectives and developed and executed marketing plans with each alliance manage and partner

Palo Alto, Ca, Us

Sr. Product Marketing Manager – Network Storage (2002-2003)• Field liaison for US time zone, worked with discipline mangers to develop new programs to accelerate revenue, developed training plans for new product introductions and attended weekly sales calls. Managed sales training in 30 locations over 1500 attendees worldwide Sr. Installed Base Business Marketing Manager – Installed Base Business Group (2001-2002)• .MRP for IBB and secured $1.2M for marketing programsSr. Auction Marketing Manager – Installed Base Business Group (2000-2001)• Pioneered Sun's dynamic pricing marketing strategy and accomplished $1M in sales per week on eBaySr. Product Manager - Workgroup Server Marketing (1999-2000)• PC NetLink delivered NT network services for file/print directory and authentication on Solaris Servers. Enabled over $100M in workgroup server salesMarketing Programs Manager - Workgroup Server Marketing (1998-1999)• Channel marketing activities - training, channel marketing kit, presentations and joint conference activitiesMarketing Programs Specialist - Workgroup Server Marketing (1997-1998)• New product introductions - presentations, brochures, datasheets, launches and training • Managed $1M budget for WGS marketing activitiesMarketing Programs Coordinator - Enterprise Server and Storage Group (1995-1997)Project Coordinator/Software Product Marketing (1993-1995)Advanced from: Entry Level Administrative Positions (10/87-8/93)