Giovanna Brito Email & Phone Number

São Paulo, Brasil

Gestão e análises de performance de produtos, KPIs e dashboards, condução de iniciativas e pesquisas estratégicas voltadas à eficiência operacional e captura de insights de clientes, desenvolvimento de campanhas de upsell, cross-sell, e implementação de estratégias para redução de churn, planejamento de OKRs, orçamento e forecast, elaboração de materiais.

São Paulo, Brasil

As Head of Data and Performance for Advertising, I integrated two new teams focused on Planning and Sales Intelligence - which handled everything from setting and cascading commercial goals to analyzing sales pipelines, running incentive programs and managing sales campaigns. My teams also defined how to onboard new clients, planned go-to-market strategies.

São Paulo, Brasil

Leading the Performance and Insights team across all business areas, I pushed our advertising business forward by using insights and data for better efficiency and visibility of results. I managed all advertising data, created dashboards and metrics for performance analysis and put together executive reports on our financial performance. My team guided.

São Paulo, Brasil

My team set commercial goals, created and implemented go-to-market strategies. We also handled commission payments, especially for third-party consultants. I've led the creation of promotional and engagement campaigns for sales executives (based on behavioral and customer lifecycle studies), developed new credit policies and strategies for recovering.

São Paulo, Brasil

My team developed and implemented client segmentation and clustering strategies. We've also formulated go-to-market strategies for Experian in Brazil. I've created revenue forecasting models, conducted analytical studies to boost revenue, strategically planned budget allocation and oversaw the commercial target-setting process.

São Paulo, Brasil

As a manager, I got the responsibility for orchestrating and nurturing the entire digital journey for SME clients. My team conducted comprehensive studies aimed at minimizing voluntary product cancellations and reducing friction across service channels. I've led data analysis projects and worked on statistical modeling.

São Paulo, Brasil

This was my first leadership role. My team developed strategies for customer acquisition and identified revenue opportunities. We've also conducted many in-depth studies and applied statistical modelling to estimate market size for financial products.

São Paulo, Brasil

I created and fulfilled CRM campaigns for upselling and cross-selling, and I designed workflows with clear action steps for SME clients. However, my standout achievement was the development of a geolocation-based marketing strategy for market expansion.

Barueri, São Paulo

My role was focused on creating analyses and strategies for credit approval policies. I also did consumer behavior and customer lifecycle studies, especially in the retail market, for which CredSystem sold private label credit card solutions.

Barueri, São Paulo

I started my career at one of the biggest Brazilian banks, beginning as an intern and I've worked my way up to senior analyst. I created performance indicators and developed campaigns for boost credit card usage.

Master Of Business Administration - Mba, Data Science And Analytics

Master Of Business Administration - Mba, Marketing

Master Of Business Administration - Mba, Market Intelligence

Bachelor'S Degree, Business & Management