As a Commercial Director my responsibilities include tailoring and implementing sales strategies to achieve annual turnover growth of 15% or more. This involves conducting market analysis, developing pricing strategies, making internal process improvements, revising the product portfolio, managing lean processes, and monitoring stock levels effectively.I actively take part in 4-5 major global exhibitions annually to engage with new customers. I lead other departments, such as sales, product development, procurement, logistics, warehouse, to meet customer needs. My responsibilities include financial analysis, budgeting, and monitoring key performance indicators (KPIs) like sales revenue, profit margins, product categories, customer groups, inventory turnover, and stock levels. Achieving quarterly sales goals and accurately forecasting sales activities are also key parts of my role.

I led a sales team of 17 people, working with customers in over 10 countries across Europe, helping our company become one of the leading European printing houses, known for quality and service.My biggest accomplishment was building, training, and developing this sales team, which drove a 4x growth in annual turnover, from €4M in 2009 to €17M in 2023. Over this decade, I helped establish a strong market presence in the Nordic countries, Germany, the UK, and France, with over 80% of our turnover coming from exports.With the support of a forward-thinking management board, I implemented a comprehensive sustainability strategy, earning us ClimateCalc and Nordic Swan Ecolabel certifications, and positioning us as leaders in eco-friendly practices.My approach has always been customer-centric, and I've enjoyed representing our company at major international exhibitions in Frankfurt, Leipzig, Paris, London, Gothenburg, Helsinki, and Bologna. I also oversaw budget setting, target achievement, and team performance monitoring, ensuring continuous improvement and high performance.

A significant part of my role was ensuring the company's stability during the global financial crisis of 2008 through budget planning, timeline management, resource allocation, and strategic planning.My most notable success during this period was restructuring the organization to make it lean and efficient.In my day-to-day responsibilities, I focused on developing new products, maintaining quality control over products and processes, and enhancing both local and international procurement procedures.

I managed the planning and control of departmental budgets, ensuring financial efficiency and accountability. My role included staffing and building strong teamwork, which was crucial for our success. I oversaw sales activities across 36 affiliates and client service facilities, driving growth and customer satisfaction.I also played a key role in developing new web-based products, including a web store, and expanding our distribution channels.

I was responsible for analyzing sales and audience data to drive informed decision-making. My role included planning and controlling sales activities for newspaper supplement products, ensuring their successful distribution.I organized sales and educational seminars for partner organizations, enhancing their knowledge and engagement with our products. Additionally, I coordinated various marketing activities to boost our brand and product visibility.

I was responsible for presenting and selling company products and services to both current and potential clients. This involved preparing action plans and schedules to identify specific targets and project the number of contracts to be made.I prepared proposals, presentations, and sales contracts, ensuring they were tailored to meet client needs. Additionally, I identified and resolved client concerns promptly. I also coordinated sales team on a project basis to accomplish the work required to close sales efficiently.