Gisella Alvarez Email & Phone Number

• Built, maintained, and implemented a promotional calendar for in-app communication that optimizes order volume and efficiency metrics across the Latin American region.
• Develop growth and acquisition campaigns to increase orders, user retention, and active user base, utilizing tactics such as special dish promotions, discount codes, and other creative initiatives.
• Initiated strategic shift that led to 10% increase in active users for specific brands by aligning in-app communications with platform growth objectives.
• Increased user engagement and retention by 20% through targeted data-driven strategies, including analyzing user behavior and developing effective discount programs like coupons, special promos and others.
• Led execution of strategic budget plans for multiple teams, ensuring adherence to P&L and financial objectives, which optimized performance across multiple commercial teams.
• Developed and implemented growth strategies, resulting in significant increases in key metrics (user acquisition, order volume, retention).

Bogotá, Capital District, Colombia

Bogota, D.C., Capital District, Colombia

• Spearheaded creation of comprehensive KPI framework and implemented robust monitoring systems, driving data-driven decisions to optimize performance across multiple commercial teams. Led execution of strategic budget.
• Launched comprehensive KPI framework that drove data-informed decisions and boosted performance across multiple commercial units.

• Streamlined strategic procurement management, which involved effective price negotiations with over 20 international farms. Ensured availability of inventory, including over 50 varieties, to meet peak seasonal demands.
• Utilized data analysis to optimize inventory management,pricing strategies whilst ensuring product availability.
• Developed and implemented data-driven marketing tool for B2B clients, leading to increased volume orders and revenue growth.
• Optimized flower sourcing based on demand forecasts by fostering cross-functional collaboration between procurement and sales teams.
• Achieved over 90% accuracy in planning flowers for holiday seasons, ensuring optimal stock levels.
• Successfully trained a group of 2 employees for the procurement team.

Bogota, D.C., Capital District, Colombia

• Orchestrated daily operations across six facilities for over 60 clients, ensuring seamless functioning and exceeding customer expectations, which drove account growth. Implemented data-driven operational strategies.
• Analyzed operational data to identify opportunities for cost reduction and process improvement, leading to increased efficiency and profitability.
• Collaborated with leadership to implement data-driven pricing strategies for tenant subscriptions, ensuring financial viability.
• Cultivated strong client relationships, maintaining over 90% tenant satisfaction, problem-solving and streamlined operations.
• Efficiently managed all facility vendors, including maintenance, staff, pest control, billing, and cleaning staff.

Barranquilla, Atlantico, Colombia

Barranquilla, Atlantico, Colombia

• Owned and operated a manufacturing clothing business, launching a go-to market branded clothing line.
• Managed all financial operations including invoicing, expense tracking, and employment payments.
• Designed and launched a website and online ordering system through Shopify, increasing engagement and boosting sales.
• Promoted products on multiple channels, including social media, online ad campaigns (Meta Ads, SEO), word-of-mouth initiatives.

Bogota, D.C., Capital District, Colombia

Doral, FL

Tampa/St. Petersburg, Florida Area

Postgradute Degree, Innovation And Business Development

Global Management Summer School, Business Administration And Management, General

Bachelor'S Degree, Economics And Marketing With Concentration In Supply Chain Management