Gisella Alvarez Email & Phone Number

• Built, maintained, and implemented a promotional calendar for in-app communication that optimizes order volume and efficiency metrics across the Latin American region.• Develop growth and acquisition campaigns to increase orders, user retention, and active user base, utilizing tactics such as special dish promotions, discount codes, and other creative initiatives.• Initiated strategic shift that led to 10% increase in active users for specific brands by aligning in-app communications with platform growth objectives.• Increased user engagement and retention by 20% through targeted data-driven strategies, including analyzing user behavior and developing effective discount programs like coupons, special promos and others. • Led execution of strategic budget plans for multiple teams, ensuring adherence to P&L and financial objectives, which optimized performance across multiple commercial teams.• Developed and implemented growth strategies, resulting in significant increases in key metrics (user acquisition, order volume, retention).• Successfully launched KA brands in 2 countries and 3 cities within timeframe of fewer than 6 months, utilizing targeted launching campaigns tailored to each market.• Reduced expenditure and boosted efficiency by over 20% within initial month.• Partnered with cross-functional teams (marketing, product, finance) to design and execute customer acquisition campaigns with optimized pricing and discount structures.• Utilized data analysis to pinpoint cost inefficiencies and execute budget allocation strategies, resulting in remarkable 40% enhancement in campaign ROI.

Bogotá, Capital District, Colombia

Bogota, D.C., Capital District, Colombia

Spearheaded creation of comprehensive KPI framework and implemented robust monitoring systems, driving data-driven decisions to optimize performance across multiple commercial teams. Led execution of strategic budget plans for multiple teams, ensuring adherence to P&L and financial objectives.• Launched comprehensive KPI framework that drove data-informed decisions and boosted performance across multiple commercial units.

Streamlined strategic procurement management, which involved effective price negotiations with over 20 international farms. Ensured availability of inventory, including over 50 varieties, to meet peak seasonal demands, thereby maximizing sales opportunities. Developed and implemented data-driven marketing tool showcasing floral options for B2B clients, which led to an increase in volume orders and revenue growth. Streamlined sales efforts and improved customer satisfaction. Fostered cross-functional collaboration between procurement and sales teams, optimizing flower sourcing based on demand forecasts.• Utilized data analysis to optimize inventory management,pricing strategies whilst ensuring product availability.• Developed and implemented data-driven marketing tool for B2B clients, leading to increased volume orders and revenue growth.• Optimized flower sourcing based on demand forecasts by fostering cross-functional collaboration between procurement and sales teams.• Achieved over 90% accuracy in planning flowers for holiday seasons, ensuring optimal stock levels.• Successfully trained a group of 2 employees for the procurement team.• Managed strategic partnerships with over 20 international farms, fostering collaboration and exceeding client expectations.

Bogota,D.C., Capital District, Colombia

Orchestrated daily operations across six facilities for over 60 clients, ensuring seamless functioning and exceeding customer expectations, which drove account growth. Implemented data-driven operational strategies, enhancing key performance indicators and expediting processing times by 15%. Led team of over 10 facility staff, motivating them to achieve ambitious goals. Ensured customer satisfaction was a priority, implementing strategies to maintain over 90% tenant satisfaction and reducing complaints by 20% through streamlined operational processes.• Analyzed operational data to identify opportunities for cost reduction and process improvement, leading to increased efficiency and profitability.• Collaborated with leadership to implement data-driven pricing strategies for tenant subscriptions, ensuring financial viability.• Cultivated strong client relationships, maintaining over 90% tenant satisfaction, problem-solving and streamlined operations.• Efficiently managed all facility vendors, including maintenance, staff, pest control, billing, and cleaning staff.

Barranquilla, Atlantico, Colombia

Barranquilla, Atlantico, Colombia

• Owned and operated a manufacturing clothing business, launching a go-to market branded clothing line. • Managed all financial operations including invoicing, expense tracking, and employment payments. • • • Designed and launched a website and online ordering system through Shopify, increasing engagement and boosting sales. • Promoted products on multiple channels, including social media, online ad campaigns (Meta Ads, SEO), word-of-mouth initiatives.

Bogota,D.C., Capital District, Colombia

Doral, Fl

Tampa/St. Petersburg, Florida Area

Postgradute Degree, Innovation And Business Development

Global Management Summer School, Business Administration And Management, General

Bachelor'S Degree, Economics And Marketing With Concentration In Supply Chain Management