After publishing my first article on Brown Girl Magazine as a guest contributor in 2020, I joined as a staff writer for the Indo-Caribbean team conducting interviews and covering a wide range of topics including mental health, entertainment, and more.

With over a decade of marketing, media, and creative experience, I enjoy using my knowledge to help non-profits, start-ups, SMBs, and solopreneurs, among others achieve their goals. Consulting includes:•Content Strategy: SEO, Keyword Analysis, Voice/Tone, Content Style Guide, Editorial Guidelines, Editorial Calendar Development, Content Code of Ethics, Video Content Strategy•Website Strategy: UX/UI, Navigation, Content/Copywriting, Conversion Rate Optimization, SEO, Basic Accessibility•Branding: Business Name, Visual Style Guide, Content Tone/Voice and Style Guide•Social Media Marketing: Instagram, Facebook, Twitter (X), LinkedIn, TikTok, Pinterest, among others.•Diversity, Equity, and Inclusion (DEI) Strategy - Inclusive MarketingServices: •Copywriting: SEO Blog Articles, Press Releases, Website Content, Social Media Content.•Design: Minimalist Logos, Print Signage, Flyers, Advertisements, Posters, T-shirts, Social Media Graphics, and Digital Graphics in general.

• Managing editor for company marketing/editorial blog, ~20 digital articles/week.• Led planning & execution of several strategies that grew monthly website traffic ~500k to over 1M.• Managed & coached a team of 65+ internal and external writers.• Developed & optimized strategy to grow blog subscriber numbers, generating ~400 new subscribers/mo.• Writing and editing including SEO blog articles, website copy, marketing emails, landing pages, video scripts, eBooks and guides, and more.• Acted as the organization's DEI marketing strategist and champion• Established guidelines and editorial processes for all company content.• Built & managed external contributor program with dozens of marketing, sales, and business thought leaders — included establishing criteria, guidelines, application process, contract, landing page, and more.• Created & enforced company-wide Editorial Guidelines and Content Code of Ethics.• Collaborated with marketing head and CEO on content strategy that supported brand awareness, traffic,engagement, lead generation, and sales goals.• Monitored & created content weekly metric reports for leadership and all-hands meetings.• Developed and executed marketing strategies for generating attendees at annual events (IMPACT Live 2018and 2019, INBOUND) including email marketing, social media campaigns, and more.• Developed and managed social media team for in-person events.• Company website wireframing/design and maintenance via HubSpot

• Creation of monthly editorial calendar and overseeing execution of all content (~20 articles per week) to reach a wide audience including entrepreneurs and SMBs.• Creation and maintenance of internal content backlog for IMPACT Blog.• Original content creation including SEO blog articles, website copy, marketing emails, landing pages, video scripts• Establish publishing processes for both internal and external contributions (i.e. sponsors, third-party contributors, and internal team of 65+ writers).• Building and managing IMPACT's external contributor program, including working first-hand and editing names like best-selling author David Meerman Scott.• Developed and championed internal best practices/processes for blog content creation & search optimization.• Established and maintained Editorial Guidelines and Content Code of Ethics for all IMPACT content.• Fact-checking and final approval of all content for the IMPACT blog — including enforcing best practices in spelling/grammar, SEO, CRO, brand messaging, voice/tone, and ensuring all published blog content is on-brand and adhered to IMPACT's editorial guidelines.• Collaborating with marketing head on content strategy that supports and extends awareness, lead generation, and sales goals.• Conducting keyword research, developing and maintaining a keyword strategy to guide the editorial calendar.• Developing, monitoring, and optimizing strategy to consistently grow blog subscriber numbers.• Monitoring content metrics including website traffic, conversion rate, and leads/subscribers.• Website wireframing/design and maintenance via HubSpot

• Creation of monthly editorial calendar for IMPACT Blog• Creation and maintenance of internal content backlog for IMPACT Blog.• Maintain/supervise a documented inventory of IMPACT’s blog and top of the funnel (TOFU) content.• Establish and maintain Editorial Guidelines and workflow for both internal and external contributions to IMPACT Blog.• Manage and aid in strategy and execution of contributions of 50+ person internal team.• Develop and champion internal best practices/processes for IMPACT Blog content creation & optimization.• Establish workflow and guidelines for sponsored content • Review, edit, and issue final approval of all content for the IMPACT blog -- including enforcing best practices in spelling/grammar, SEO, CRO, brand messaging, voice/tone, and ensuring all published blog content is on-brand and adheres to IMPACT's editorial guidelines.• Manage IMPACT’s Contributor Program• Manage/moderate content engagement in blog comments.• Collaborate with VP of Marketing on content strategy that supports and extends TOFU brand marketing initiatives, determining which methods work for the brand and why.• Conduct keyword research, develop and maintain a keyword strategy to guide the blog editorial calendar.• Develop, monitor, and optimize strategy to consistently grow blog subscribers.• Monitor content metrics including website traffic, conversion rate, and leads/subscribers.

In 2015, I officially joined IMPACT's internal marketing team as Content Marketing Manager (CMM), a position I had always coveted. As CMM, I both strategize and execute on a variety of activities designed to increase IMPACT's brand awareness, website traffic, and lead generation including: • blogging (editorial calendar creation and management, writing, editing, and promotion for the entire organization) • content editing and quality assurance • keyword research planning • search engine optimization • email marketing • website copywriting (including landing pages) • content distribution • social media marketing • brand engagement (acting as the brand on social media) • premium content planning and creation • conversion rate optimization • historical content optimization • Website design project management and website maintenance via HubSpot and WordPressAnd I love every minute of it!As the company's only employee dedicated to internal marketing, I also was the go-to resource for developing and executing many of the early forays into event hosting and marketing, podcasting, online communities (naming and acting as the brand in our Facebook group, IMPACT Elite), and much more. Highlights:• Managing editor for company marketing/editorial blog, ~15 digital articles/week with ~35 internal contributors.• Led planning & execution of several initiatives that grew the monthly website traffic from ~45k to ~400k• Led planning & execution of premium content campaigns and lead generation initiatives that grew numbers from~900/month to ~7000/month• Developed & managed execution of company Facebook Group strategy.• Developed & executed marketing strategies for generating attendees at annual events (Brewing Marketing & Sales Success, IMPACT Live 2017) including email marketing, social media campaigns, and more.• Developed and managed social media team for in-person events.

• Client digital marketing plan creation and implementation• Digital marketing strategy for multiple industries (retail, manufacturing, construction/remodeling, healthcare software, etc)• SEO blogging (via HubSpot and WordPress)• eBook and premium content creation• Email marketing• Social media marketing (Twitter, Facebook, LinkedIn, Google+, and more)• CTA and landing page creation (via HubSpot)• Keyword/SEO management (via HubSpot)• Conversion and traffic monitoring, analytics management• Monthly marketing ROI report creation• Website design project management and website maintenance via HubSpot and WordPress

• Digital Marketing Plan Creation and Implementation• Digital Marketing Strategy for Multiple Industries (Retail, Manufacturing, Construction/Remodeling, Healthcare Software, etc)• SEO Blogging (via HubSpot and WordPress)• eBook and Premium Content Creation• Email Marketing • Social Media Marketing (Twitter, Facebook, LinkedIn, Google+, and more)• CTA and Landing Page Creation (via HubSpot)• Keyword/SEO Management (via HubSpot)• Conversion and Traffic Monitoring, Analytics Management• Monthly Marketing ROI Report Creation• Website design project management and website maintenance via HubSpot and WordPress

• Blog Article Creation and Management• Email Marketing Creation and Management• Social Media Marketing (Twitter, Facebook, LinkedIn, Google+, and more)• eBook and Premium Content Creation - "Planning Your Inbound Investment" eBook offer• Landing Page Creation (via HubSpot)• Keyword/SEO Management (via HubSpot)• Conversion and Traffic Monitoring, Analytics Management

• Aid in messaging and copywriting as needed to drive event promotion and ticket sales.• Primary design resource through the final year of the board. Designed organization's logo and a variety of marketing assets including posters and social media graphics.Continued duties until board was disbanded in 2020.

• Writing and distributing daily press releases promoting theater's events and campaigns to local and nationally circulating newspapers and theater communities• Maintaining comprehensive press list• Graphic design including: show fliers, postcards, social media graphics, print ads for local newspapers and circulars• Photographing and directing promotional photoshoots for upcoming productions• Building, monitoring, and maintaining social media presence on Instagram, Facebook, Tumblr, Pinterest, and Instagram.• Assisting in in-person and phone customer service, donations, and ticket sales in theater box office• Representing and "tabling" for the organization at local events including Celebrate West Hartford, the Best of Hartford Magazine Awards Banquet, West Hartford's Holiday Stroll, among others.Continued to Volunteer as Marketing & Community Manager for the organization (see Volunteer Experience)

• Designed product logos, brochures, and expo signage.• Monitored and maintained company website including product pages, and news feeds via SiteFinity.• Edited, drafted, and distributed email-blasts.• Monitored customer feedback via UserVoice.

• Client advisory and investment research using Thomson One and Reuters• Aided in workshop organization and promotion • Designed e-mail marketing campaigns for client events and workshops • Redesigned team branding and client evaluation system (Brand Awareness)