Gitte Cort Email & Phone Number

Region Syddanmark, Danmark

Syddanmark, Danmark

- Heading up the overall activation plan- Driving guests and creating awareness - OESP planning - Strategy- Budget handling - Leading

Syddanmark, Danmark

⭐ Taking lead on yearly campaign planning and directions on concepts and campaigns for LEGO House by getting insights from market- and customer trends and aligning it with business needs and KPI’s. ⭐ Furthermore responsible for media & PR agenda, where coordinating, inviting and hosting media, content creators, journalists etc. is a part of the job. ⭐ Work with influencer marketing and activates micro & macro influencers and content creators to support our campaigns, brand direction and market approach. ⭐ Work closely with the LEGO ecosystem to identify opportunities to leverage in the overall communication and brand plans and to create awareness around LEGO House on LEGO platforms. ⭐ Involved in the production and communication plan for exclusive LEGO House retail products to secure global reach for LEGO House. ⭐ Besides, strong skills in project management for larger campaigns, photo- and video shoots as a part of my daily job.Key achievements:💥 Securing an ongoing flow of premium content by having a team of graphic designers, photographers, production companies and student workers around me. 💥 Creating a lift in awareness by working strategically with insights, the target group and customer journey in mind by creating tailored content for the whole ESOP-spectra.

Billund, Region Syddanmark, Danmark

⭐Ensuring the always on communication for LEGO House via having focus on especially earned media. This is done through PR initiatives and influencer strategy. It is furthermore my finest role to make sure LEGO House is visible in the LEGO eco system and I am great at networking to make sure so. ⭐ In all of this I make sure to create a 360 presence for LEGO House and operates both with online and offline media planning. I am able to both draw the strategic lines, to develop and to execute. ⭐Last but not least I work closely with our retail area where I am in charge of launching exclusive products yearly. Key achievements: 💥 Created the strategy for being present on Pinterest and established a close relationship directly with Pinterest to ensure the best kind of content and ROI for the platform. 💥 Responsible for the marketing launch of an exclusive retail products – The Wooden Duck and The Brick Moulding Machine – ensuring the bestselling products within the first weeks in the history of LEGO House.

⭐When LEGO® House was still in the process of becoming a pinnacle LEGO experience, I was lucky enough to be in charge of launching our website, social media channels and newsletters.⭐ Later, when we opened, I have ensured strong digital communication for all campaigns end-to-end. Key achievements:💥 Created a social media appearance where LEGO House is #1 on Instagram followers and #3 on Facebook fans in the Danish attraction industry within two years of presence.

Censor i kommunikation og markedsføring ved de erhvervsøkonomiske uddannelser

On top af the Social Media Responsible role, it was also my job to make sure JACK & JONES' subbrands had a presence on the webshop. This was done my coordinating stories, products, images etc. for all the 6 subbrands of JACK & JONES including all relevant stakeholders. In close collaboration with the UX team and developers at the ecommerce department I made sure to hang on to deadlines and to make sure the most appealing content was present at the right rime on the website.

Midtjylland, Danmark

As part of the e-commerce department, I worked strategically and tactically in handling all social media channels and later the website to build up a strong digital brand around JACK & JONES. I created content for the Facebook page with 1.6 million fans and for the website to bring in converting traffic. Furthermore, I did campaign planning and handled budgets and ads on Facebook. In the role I dealt with a wide range of stakeholders in-house and externally – both on a national and global level. Key achievements:• Increased conversions with more than 100% for JACK & JONES’ FB page.• Created nationalised and global campaigns like Black Friday and Give-a-Day and increased conversions x6 compared to normal weeks. • Ensured a healthy ROI on Facebook and made sure that the brand got around 2 million impressions weekly with mixed content pillars. • Developed growth- and social media success plans for retail and online key stakeholders to ensure alignment and strong digital branding.

Aarhus

- Getting knowledge within SEO, WordPress, online competitor analysis, conversion optimasation, e-mail marketing, Google AdWords, Google Analytics, social media strategies etc..

London

As part of an international editorial department at a global e-commerce, I managed a team of three Creative Writers. I did copy writing and oversaw site editing and scheduling of newsletters in the CMS system with a database of 700.000 customers. Furthermore, it was my responsibility to make sure the layout was appealing and used my creative eye and knowledge to brief graphic designers, creatives and photographers. Working for Groupon has been amazing and it is always interesting be a part of the world most fast growing Internet company. To start there as a trainee and be able to end up in a Senior position with a lot of responsibility and management tasks is something I can take with me to future job.

London

- Creating content for the daily newsletters- Blogging for the company with the best like-rate and insuring a growth rate of 203% in 2012 - Working creatively both when using and creating the editorial house style

Aarhus

- Journalist with focus on branding Denmark’s biggest deal site and their partners- Preparing and conducting interviews. Writing about wellness, fashion, culture and restaurants - Successful in creating and keeping good relations to the partners and business peers

Horsens

- Communication tasks regarding theatre, shows and concerts making sure that the theatre appeared creative- Writing press releases to the local medias to create awareness - Community manager on Facebook with a high like-rate and great interaction- Writing newsletters and sending them out to a massive subscriber base of locale users - Conducting an extensive user satisfaction rapport with more than 1.000 respondents

Aalborg

- Preparing the University’s award show with focus on small films together with other volunteers- Preparing and conducting red carpet interviews with the guests- Interviews as a part of the live show with the guests and nominated actors

Som tutor på Humanistisk Informatik er det ens opgave, at hjælpe nye studerende igennem deres første tid så godt som muligt.

Master, Corporate Communication With A Profile In Marketing And Pr

Activities and Societies: Intern at Horsens Ny Teater. Journalist at an Movie Award show. "Riber Prisen" Assigments about Novo Nordisk.

Exchange, Business Communication

Activities and Societies: Website making, presentation skills The computer as media, business communication, organisations, HR management..

Bachelor, Communication And Media

Activities and Societies: Tutor at Humanistisk Informatik, Red Carpet journalist at the movie award show "Riber Prisen" Assignments.