Website: www.homagephotography.comFacebook Page: www.facebook.com/homagephotographySpecialising in:- Events (Concerts, Corporate & Private Functions)- Corporate- Adult/Childrens Portraits - NatureReferences: - Billund Airport- Radar (Inhouse concert photographer)- Publico Kommunikation- Aarhus University (International Centre)- Unique Performance- Aarhus Short Film Challenge- Fairbar- Østjysk Bolig- Private clients (portraits/headshots)

As the Engagement Manager, I have led the LEGO® Ideas community experience through an unprecedented period of growth and commercial success with the ultimate goal of building direct and lasting relationships. This has consisted of:- Leading and developing community engagement strategy while actively managing the community. This includes being the one point of contact for fan designers, advocating for and celebrating the community, ensuring community-led feature development, ownership of Terms of Service, as well as experience and community guidelines- Leading, developing and implementing content and communication strategy, including Tone of Voice guidelines, to grow and re-engage audiences through owned, earned and shared media- Maintaining our PR toolbox and acting as the primary media contact for both fan media and traditional media- Managing relationships as the central stakeholder between community, digital platform development, Product Group marketing/product development teams, corporate communication and legal (among others), driving the user experience, and supporting and guiding the digital development roadmaps- Supporting the growth and diversification of LEGO Ideas product crowdsourcing initiatives, including collaborations with LEGO BrickLink, LEGO Extended Line, LEGO Star Wars, Pick a Brick and more- Training and managing community engagement teams alongside developing learning material to enable long-term, scalable community supportKey achievements- Organically grew community from 600K to 3 million members (2016-2023), including newsletter subscribers to 900,000+ members, Facebook page to 230,000+, and Twitter to 230,000+ with no budget- Grew member engagement by 400+% and maintained high service levels despite being severely under-resourced- Key stakeholder in the selection process of new LEGO Ideas sets proudly advocating the voice of the community- Re-launched LEGO Ideas Test Lab in 2022 as a test bed for new feature development

- Supported marketing integration lead on delivering new challenge/contest collaborations with LEGO product groups and other stakeholders with an interest in engaging the LEGO Ideas community- Developed and maintained community operations practises and processes to handle a scaling platform and ensure a healthy and welcoming community- Owned content strategy and production, including content planning for all LEGO Ideas owned channels- Central stakeholder to our digital platform development team, ensuring community input into digital product developmentKey achievementsKey contributions to:- Merger of LEGO Rebrick into the LEGO Ideas crowdsourcing experience complete with new branding and scaling of this merged experience to deliver a scalable solution for UGC (user-generated content) integration- Launch and implementation of new user-generated content capture format “Activities” to recruit and support lower affinity LEGO builders- Key driver on the LEGO Ideas 10-year anniversary campaign including the fan exhibition hosted in LEGO House- Launched re-design of Ideas.LEGO.com in collaboration with external vendor and digital development team

- Delivered world-class and user engagement daily, making community members feel welcome through efficient, beneficial and ongoing dialogue, moderation and support in line with community and user-generated content strategy- Developed proactive and engaging communication and content across owned channels including being the face toward the LEGO Ideas community for an authentic brand connection- Tracked, monitored and leveraged site metrics and member insights to optimise user journeys and experiences- Maintained and developed our review process in collaboration with marketing stakeholdersKey achievements- Successfully launched, wound-down and supported after-action of LEGO Ideas Test Lab to validate new business concept and digital platform- Developed, launched and maintained the 10K Club concept and content format as a way to celebrate and recognise high-achieving LEGO Ideas members

- Maintained, coordinated and developed our website across 19 languages, both in regards to content and site structure/features- Leveraged analytics to create a more user-friendly site- Created, coordinated and analysed all online and offline advertising- Developed social media and content strategy

- Maintained and developed our website across 7 language versions- Lead the consolidation of multiple sites into a singular coherent (www.knauf.dk) and user-friendly experience to showcase their diversified product portfolio- Planning and coordinating web campaigns- Creating and maintaining marketing/ sales content from copywriting and graphic design to layout- Acting in-house photographer

► Web/Digital» Maintenance and development of the International Centre's website and related portals» SEO» Community manager for Facebook presence, including Facebook Ads campaigns» Production of graphic elements ► Print» Coordinating the planning, production and execution of printed materials► Copywriting» Copywriting for both web, social media and print material

I was part of a 40 person large trial concept development team working for the Aarhus based music festival Northside. We served as a brainstorming hub for initiatives to further improve the festival, whilst we were also involved in the execution of certain events.

My job as a Project Assistant at Aarhus University's International Centre (AU IC) entails both general administrative duties and a variety of marketing and communication tasks.The administrative duties consist of providing guidance as well as more personal 1-to-1 help for incoming post-doc researchers as well as lecturers and professors, who are looking for short- and/or long-term accommodation.I am establishing a network of external cooperation partners on the Danish housing market in order to improve the selection of available housing for AU's international community - in particular post docs, researchers and other staff.In connection with this, on the marketing communications side, I will head the further development of AU IC's current housing portal as well as marketing the platform as the go-to site for landlords to list their properties for rent/sublet to incoming AU internationals.

I work as a freelance translator, specialising in Danish to English translations within various fields including:- Business- Legal- Marketing My most notable project so far has been the translation of Aarhus University's Student Council's Student Handbook 2010 from Danish into English.

I have worked as a Sales Assistant in IKEA Århus's lighting and storage department. Great focus and key responsibilities have fallen upon: - Sales and guidance- Customer service- Stock management- Customer-flow analysis and purchase patterns- Inter-departmental teamwork and assistance

During the course of my two-month long internship with Publico I have gained invaluable insights into the PR and communication consultancy industry with a focus on the B2B sector. I have been fortunate enough to be able to contribute my knowledge in a number of ways, which have included: - Supporting senior staff through research projects for larger PR and communication proposals for, amongst other, De Bynære Havnearealer, one of Denmark's largest (Aarhus' largest ever) construction and urban redevelopment project - Drafting proposals for Publico's own impending website redesign and information structure- Providing recommendations on a partial sitemap restructuring for The Danish Institute of Fire and Security Technology in order to improve usability and conversions. - Social media and website strategy recommendations for Østjysk Boligadministration- Carrying out media research for Århus KøbmandsskoleI have also had the opportunity to build on my photography competencies in a commercial sense through several photography assignments.

My internship at TC Electronic has given me a unique insight into a highly creative and innovative company in the audio industry. I lent my competencies to writing a variety of engaging and captivating copy for the corporate site and was involved in creating complementary web banners. From a technical standpoint, my time at TC Electronic has developed my knowledge of Adobe Photoshop, Ajour CMS and basic HTML.

Work includes:- Developing a communication strategy targeting the international community of Århus- Translation of a variety of external communication material [DK=>EN]

My work at Waxies included: - Copy writing and design of external communication material for promotional purposes- Assisted with maintaining Waxies' social media profiles- Updating waxies.dk content, including small redesigns/layoutI was able to provide the Marketing Manager with a sparring partner for social media related activity in particular.

I served a 1 year term as both the Vice-President and Events Coordinator of ASBIS - a non-profit, volunteer run union at the Aarhus School of Business that aims to help integrate international students into Danish society.