Giulia Castelluccio Email & Phone Number

Spain

Barcelona, Catalonia, Spain

• Responsible for localising and implementing DeAgostini’s influencer marketing & social media strategy across the US, UK, Germany and Italy.• Carry out influencer marketing strategies with the purpose to boost engagement, performance and product visibility (such as ambassador programmes and disruptive campaigns).• Build long-term and solid partnerships with our digital marketing providers to ensure continued research into new talents.• Provide reports on metrics, and continually identify ways to improve influencer marketing campaign performance and community engagement.• Responsible for keeping track of the latest trends to refine the corporate strategy.• Responsible for designing social media campaigns to generate excitement and interest around our products.• Work alongside strong licences such as Disney, Universal, DC Comics, etc.• Influencer event management.