Giulia Mccarthy Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

As digital project manager I was responsible for the planning, production, and delivery of HTML5 master banners and local market banner adaptations to a range of ad serving platforms, responsive web/microsite design and build, and dynamic email production.Clients included: Three, NNIP (formerly ING), Gillette/Venus, Escada, Sony (Electronics), SAP, Autan/OFF!, Magic FM, Nissan, O2

London, United Kingdom

As creative project manager I was responsible for:- leading the Heineken, KFC, Old Mout and Blind Pig project teams, and the implementation of client projects - communicating the strategic, creative and development teams’ efforts- defining scope, generating project plans and timing plans, and allocating/prioritising resource- creating workflow processes for monthly social media campaigns, and cyclical product website updates- collaborating with media planning, experiential, activation and ATL agencies for cross-media campaigns• Heineken launches/campaigns I project managed:- startreatment.co.uk – competition-based CMS website- starcabs.co.uk – mobile website entry mechanic for experiential campaign- startreatment.co.uk/star-tabs – re-designed section of Star Treatment for nationwide roll-out, social media, creative for ‘Passbook’ entry mechanic - Rugby World Cup – responsive CMS website, event, social media• KFC launches/campaigns I project managed:- Great American Bites – website with bespoke digital postcard creation, shareable on social media- Rio Trio Dips (FIFA World Cup) – social media competition, generating bespoke illustrated football cards- Pulled Chicken – website, social media, Pulled Chicken nationwide tour in Airstream- Window updates – bi-monthly product updates to website, social media

London, United Kingdom

I managed the full project life cycle for brands including Heineken, KFC and Old Mout. Together with a team of creative and marketing experts, we delivered high quality digital and social media marketing campaigns with speed, creativity and insight at the heart.

As digital account director I was responsible for:- the overall relationship management of the P&G fine fragrance account and its extensive network of global brand managers as well as their international marketing teams - actively exploring additional revenue stream opportunities and developing creative ideas- managing all assets created for online use and handling the master creation of new initiatives- managing compliancy of brand message, creative consistency and developing guidelines for their fine fragrance range for online use across international markets

Automotive client account manager delivering visual content across print, online, mobile, broadcast and more

As senior creative project manager/producer I was responsible for:• Concept creation, including:- generating/brainstorming new ideas and facilitating meetings with experts - scoping and identifying risk whilst ensuring ‘buy-in’ from key contributors and the client- recognising potential revenue streams as well as forecasting cost and profit• People and process management, including:- briefing and managing suppliers, stakeholders, clients, expectations, roles and deadlines- commissioning and recruiting suppliers and talent, sometimes specialist- providing creative input using my experience of digital and film processes and technologies- organising and attending photo and video shoots; managing crew, talent and clients’ expectations- collating assets and facilitating amendment/approval process between clients and suppliers- attending client and agency briefings/pitches and leading status update meetings- creating and maintaining complex production schedules, project status documents and call sheets- managing, training and developing my direct report• Quality control management, including:- managing continuity/the brief on shoots, proofing/subbing copy and providing final creative sign-off- lessons learned, and reporting to internal stakeholders and senior management- internal and third party tracking link implementation and reporting on KPIs• Managing budgets, including:- budget sheet management- minimising cost and negotiating supplier and shoot location rates- meeting profit targets- reconciling department accounts – monthly, quarterly and annually