✔ Responsible for corporate online and offline marketing and communication strategies.✔ Digital marketing consultant.✔ Project manager for EU projectsAs the Marketing and Communication Manager, I am responsible for the planning, development, and implementation of integrated marketing strategies, both online and offline. In my role, I conceive and execute marketing initiatives, coordinating promotional and communication activities to enhance brand presence and resonance. Overseeing our digital landscape, I optimize our online platforms and social media channels, ensuring a consistent and impactful digital footprin. Moreover,I craft compelling promotional collateral, ranging from brochures to newsletters, fostering engaging narratives for our audience.A pivotal aspect of my role encompasses search engine optimization (SEO) and the orchestration of search engine marketing (SEM) campaigns, which have led to significant improvements in organic traffic and digital campaign performance. Leveraging web analytics tools, I meticulously track the performance of our marketing strategies, providing detailed reports and in-depth analyses to refine future endeavors. Furthermore, I cultivate and manage relationships with external stakeholders, including web designers, copywriters, and graphic designers, ensuring the delivery of high-quality projects..In parallel, I serve as the Project Manager for European projects. Notably, I coordinated the Open Calls initiative for the H2020 VITALISE project (2021-2024) and provided instrumental support for the management of national and European projects such as Horizon2020 UNCAP (2015-2017), CAPTAIN (2017-2020), and Erasmus+ projects MIND INCLUSION2.0 (2018-2020) and IPA2 (2019-2021). Additionally, I contributed to writing proposals for European funding, including Horizon2020, Erasmus+, and EIC Accelerator, supporting our success in competitive funding applications.

Collaboration to the research activities of the European project APP4CARERS, that aims to create a new mobile app which will serve as library of mobile solutions dedicated to carers:• State of the art;• Definition of the research methodology;• Definition of the criteria for selecting apps for carers;• Research and evaluation of selected apps;• Conduction of focus groups;• Analysis of results and drafting of a report.

• Analysis of quality of life questionnaires of older adults and caregivers involved in UNCAP project, a platform able to create new care and assistance paradigms to help aging people live independently (Horizon2020);• Collaboration on writing project proposal for Horizon2020;• Collaboration on researches about technologies for assistance and care;• Writing documents for communication purpose and marketing;• Web content management

• Collaboration to the research about trade unions and associationism in Trentino.▪ Administration of questionnaires to the delegates of the trade unions and data input.

▪ Collaboration on researches about the local economic situation.▪ Data analysis, official report preparation and public presentations of obtained results.

▪ Carrying out a research about the perception of the cycle tracks in Trentino in the opinion of local users.▪ Setting the research, carrying out semi-structured qualitative interviews to key witness, data analysis with ATLAS.it, writing a report.▪ Partial presentation of the results to a lesson of the class “Promotore della mobilità ciclistica” 2013 of University of Verona.

▪ Collaboration to data collection for a survey in the high schools of Provincia di Trento.▪ Administration of questionnaires to the students of high school.

▪ Collaboration to the research about moving from high school to university in Trentino.▪ Conducting telephone interviews (CATI method).