Giulia Tumminelli Email & Phone Number

Berlin, Germany

◦ Led Continuous Usability Testing on a Pioneer Doodle Product (Sign up Sheets), resulting in insights that boosted customer satisfaction scores and improved meeting creator's completion rates by 5%.◦ Partnered with the Data Analytics team to craft high-impact mixed methods analysis addressing business questions based on company-wide objectives.◦ Conducted comprehensive Value Proposition Research in collaboration with the Product Marketing team, leading to the creation of three innovative Doodle positioning, including an ambitious moonshot concept. The implementation of landing pages featuring these new positioning statements resulted in a monthly growth of 3% in Unique free Organizers.◦ Drove a Payment Integration concept testing that resulted in the implementation of a robust Minimum Desirable Product, subsequently leading to a significant improvement in Conversion Rate from 0.6% to 1%.◦ Implemented targeted intake and exit surveys to gain a deeper understanding of Doodle's ideal customer profile and identify friction areas, resulting in a 3% reduction in churn.◦ Developed a Doodle UX Research Program to reduce participants' recruitment time. Promoted the Program's landing page through an Intercom automated series to optimise Research Operations practices.◦ Coached 8 Product Designers and Managers in enhancing their research skills, enabling them to independently conduct evaluative research. This initiative led to an increase in the number of research studies conducted and a heightened awareness of UX Research.◦ Collaborated with the Head of Growth to establish an AI Community of Practice, accelerating the internal adoption of AI processes and tools and influencing Doodle's AI product strategy.

Berlin, Germany

◦ Led a Customer Love initiative with over 30 usability tests. The implementation of the insights resolved core usability issues and led to a Customer Effort Score of 4.2, a conversion rate increase from 0.34 to 0.48%, and subscriptions of +13%.◦ Performed contextual inquiries to consolidate the end-to-end workflow, thinking styles, and barriers of the target market. This informed the Integration product strategy and roadmap resulting in the ideation of 10 hypotheses to test.◦ Collaborated with the Head of Product Growth to bring A/B testing to a superior level and establish guidelines for conducting experiments that would incorporate both qualitative and quantitative insights.◦ Spearheaded a User Research Practice with the employment of a Discovery Matrix, an end-to-end Research framework, and a broadcast Slack channel to show the monetary and business value of research. This holistic approach won Executives' buy-in and resulted in a 30% increase in the annual research budget.◦ Scaled unmoderated testing through Maze implementation, enabling Doodle to foster a culture of continuous experimentation.◦ Leveraged automation of email templates through predefined Intercom series, in collaboration with the CX team, resulting in a 15% increase in leads for all research studies.

Berlin, Germany

◦ Executed a complex platform migration to elevate user experience and interface design, simultaneously strengthening the brand identity.◦ Initiated a Jobs To Be Done foundational study that narrowed down Doodle's target market and its three main jobs. This established a baseline for product prioritisation and increased time to value by 10%.◦ Orchestrated the adoption of Continuous Discovery Practices, which uncovered new problem areas and hypotheses, prompting a 20% uplift in experiments.◦ Pioneered early discovery and concept testing of a brand-new concept for Doodle to cater to diverse thinking styles and increase meeting creation flexibility.

Milan, Lombardy, Italy

◦ Led product roadmap planning and execution for the Retail Scalability Squad, enabling the onboarding of new stores and countries (1000+ increase) while ensuring system reliability and efficient data processing for third-party partner integrations with the Everli platform.◦ Launched the Fidelity Card integration with Payback Poland, which provided benefits for retailers and users, with retailers accessing customer purchase behavioural data and users enjoying increased purchase incentives and loyalty program benefits on Everli. The integration created more robust relationships with retailers increasing customer lifetime value.◦ Optimised the end-to-end workflow of the accounting team at Everli, resulting in a 25% decrease in response time on the invoicing process with retailers and customers. This optimisation reduced areas of waste and friction, increasing the overall productivity of the accounting team.

Dublin, Ireland

◦ Implemented a dual-track agile approach, incorporating creative visualisation and prioritisation techniques, for three product teams and one Service Design team. Achieved a notable 15% increase in delivering high-quality product enhancements, along with a commendable 10% increase in the adoption of user testing practices.◦ Mentored the Product Design team in Lean UX practices, leading to a 10% improvement in design response rate and efficiency.◦ Fostered a psychologically safe space for teams to provide open and honest feedback, which boosted team morale and led to a 10% increase in employee engagement.

County Dublin, Ireland

◦ Led a team of technical support specialists, leveraging user feedback and incident reports to identify usability issues resulting in prioritisation of many product enhancements.◦ Conducted multiple thematic analyses on support tickets to identify the top 10 pain points and trends, significantly influencing key product roadmap decisions and leading to a 15% decrease in customer issues.

Dublin

◦ Delivered service and support to end-users via remote connection or over the Internet◦ Interacted with customers to provide and process information in response to inquiries, concerns, and requests about products and services

Catania, Italy

UX writingCompetitive benchmark analysisMarketing personasSEOCopy for Blog posts, FB & Google Ads, Landing pages

Catania, Italy

UX writingCompetitive benchmark analysisMarketing personasSEOCopy for Blog posts, FB & Google Ads, Landing pages

Master'S Degree, Communication And Social Media

Master, Social Sciences

Bachelor'S Degree, Communication Science