Giulia Tumminelli Email & Phone Number

Berlin, Germany

• Led Continuous Usability Testing on a Pioneer Doodle Product (Sign up Sheets), resulting in insights that boosted customer satisfaction scores and improved meeting creator's completion rates by 5%.
• Partnered with the Data Analytics team to craft high-impact mixed methods analysis addressing business questions based on company-wide objectives.
• Conducted comprehensive Value Proposition Research in collaboration with the Product Marketing team, leading to the creation of three innovative Doodle positioning, including an ambitious moonshot concept. The.
• Drove a Payment Integration concept testing that resulted in the implementation of a robust Minimum Desirable Product, subsequently leading to a significant improvement in Conversion Rate from 0.6% to 1%.
• Implemented targeted intake and exit surveys to gain a deeper understanding of Doodle's ideal customer profile and identify friction areas, resulting in a 3% reduction in churn.
• Developed a Doodle UX Research Program to reduce participants' recruitment time. Promoted the Program's landing page through an Intercom automated series to optimise Research Operations practices.

Berlin, Germany

• Led a Customer Love initiative with over 30 usability tests. The implementation of the insights resolved core usability issues and led to a Customer Effort Score of 4.2, a conversion rate increase from 0.34 to 0.48%.
• Performed contextual inquiries to consolidate the end-to-end workflow, thinking styles, and barriers of the target market. This informed the Integration product strategy and roadmap resulting in the ideation of 10.
• Collaborated with the Head of Product Growth to bring A/B testing to a superior level and establish guidelines for conducting experiments that would incorporate both qualitative and quantitative insights.
• Spearheaded a User Research Practice with the employment of a Discovery Matrix, an end-to-end Research framework, and a broadcast Slack channel to show the monetary and business value of research. This holistic.
• Scaled unmoderated testing through Maze implementation, enabling Doodle to foster a culture of continuous experimentation.
• Leveraged automation of email templates through predefined Intercom series, in collaboration with the CX team, resulting in a 15% increase in leads for all research studies.

Berlin, Germany

• Executed a complex platform migration to elevate user experience and interface design, simultaneously strengthening the brand identity.
• Initiated a Jobs To Be Done foundational study that narrowed down Doodle's target market and its three main jobs. This established a baseline for product prioritisation and increased time to value by 10%.
• Orchestrated the adoption of Continuous Discovery Practices, which uncovered new problem areas and hypotheses, prompting a 20% uplift in experiments.
• Pioneered early discovery and concept testing of a brand-new concept for Doodle to cater to diverse thinking styles and increase meeting creation flexibility.

Milan, Lombardy, Italy

• Led product roadmap planning and execution for the Retail Scalability Squad, enabling the onboarding of new stores and countries (1000+ increase) while ensuring system reliability and efficient data processing for.
• Launched the Fidelity Card integration with Payback Poland, which provided benefits for retailers and users, with retailers accessing customer purchase behavioural data and users enjoying increased purchase incentives.
• Optimised the end-to-end workflow of the accounting team at Everli, resulting in a 25% decrease in response time on the invoicing process with retailers and customers. This optimisation reduced areas of waste and.

Dublin, Ireland

• Implemented a dual-track agile approach, incorporating creative visualisation and prioritisation techniques, for three product teams and one Service Design team. Achieved a notable 15% increase in delivering.
• Mentored the Product Design team in Lean UX practices, leading to a 10% improvement in design response rate and efficiency.
• Fostered a psychologically safe space for teams to provide open and honest feedback, which boosted team morale and led to a 10% increase in employee engagement.

County Dublin, Ireland

• Led a team of technical support specialists, leveraging user feedback and incident reports to identify usability issues resulting in prioritisation of many product enhancements.
• Conducted multiple thematic analyses on support tickets to identify the top 10 pain points and trends, significantly influencing key product roadmap decisions and leading to a 15% decrease in customer issues.

Dublin

• Delivered service and support to end-users via remote connection or over the Internet
• Interacted with customers to provide and process information in response to inquiries, concerns, and requests about products and services

Catania, Italy

UX writingCompetitive benchmark analysisMarketing personasSEOCopy for Blog posts, FB & Google Ads, Landing pages

Catania, Italy

UX writingCompetitive benchmark analysisMarketing personasSEOCopy for Blog posts, FB & Google Ads, Landing pages

Master'S Degree, Communication And Social Media

Master, Social Sciences

Bachelor'S Degree, Communication Science