Giulia Baldassari Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Parigi, Ile-De-France, Francia

Pilotage des collections:proposition et définition de la taille optimale des collections et de leur contenu, en s’appuyant sur des analyses du marché, de la concurrence et des performances, le tout en collaboration étroite avec les pôles Planning, Sales Merchandising et Marketing.En charge de la collection (nouveautés et reconduits), des capsules et exclusivités, des commandes spéciales & VIP requests. Suivi des performances des produits par région. Récolte des besoins et brief de collection aux équipes design et développement. Construction de la collection en lien avec le studio, les équipes de développement et les autres catégories produits, garant de la bonne mise à jour des outils de suivi de collection. Fixation des targets prix retail et priorités de livraisons Préparation des sessions d’achatGestion des samples, contrôle du référencement et réalisation des outils d’achatsPrésentation des collectionsMise en place d’une stratégie d’achats et suivi des achats des boutiques en collaboration avec les Sales MerchandisersPromotion de la catégorie en interne et en externe : réalisation des trainings produits à destination des boutiques et lien avec l’équipe Marketing sur la sélection des produits à mettre en avant en boutique et en communicationGarant de l’offre Commandes spéciales & VIC en lien avec le département dédié

Florence, Italy Metropolitan Area

Weekly and daily monitoring of the global shoes business performance to optimize the balance between assortment and stock and to maximize sales growth across regions and channels. Perform sales data analysis on a weekly and daily base, analyzing different KPIs at worldwide, regional and store level. Preparation of weekly business comments to highlight the category sales trend at worldwide and regional level, detect best-selling lines and styles and slow-movers one. On weekly base support in managing allocations from central bulk to regions. Analyze selling trends and highlight actions to regions/channels on reorders.

Firenze, Italia

Defining the prices of the collection and daily monitoring of the competitors price in order to maintain the exact positioning of the brand. Weekly sales reporting, best sellers and sell-thru analysis, end-of-month reporting for each region/country and worldwide.Support to the preparation of merchandising plans to define the new collections' structure and requests that will be discussed with the Design team.Competitors AnalysisDevelopment of training manuals, video training and presentations with detailed product information on each collection for regional buyersAssist in the organization of the sales campaigns and production of all supporting materials and buying tools: control of product styles codes, photos and samples, exit lists, master order and guideline, delivery packages' files for the production departmentPost sales campaign reporting: sell in by region/country and worldwide (by line, function, best sellers, comparison with previous seasons) and SKU analysis

Firenze, Italia

Supporting the WW Merchandising team in creating the new collection; follow the WW fashion trend; WTD sales analysis (DOS revenue vs LY, Sell thru) of each specific HBGS line. Participate in posting sales campaign reporting: sell in by region/country and worldwide (by line, function, best sellers, comparison with previous seasons) and SKU analysis.

Milano, Italia

Operational Marketing for Kérastase Paris and Shu Uemura.- Daily and Weekly analysis of the market and consumers'​ needs in order to develop creative strategies in team with the International Marketing- Effective interaction with other departments (Logistic, Sales Force, International offices) to fulfill marketing objectives- Supporting the creation and implementation of new marketing activities to push the conquest of new POS

Milano, Italia

Working on: Persol - Ralph Lauren Group (Polo/Ralph/Ralph Lauren) - Prada Group (Prada/Prada LR) - Miu Miu - Valentino-Worldwide analysis of as is POS-In store tools' creative development-Prototyping of tools to extend globally-Management of relations with the agencies-Data analysis and preparation of cost projections-Preparation of the POS in order to follow the WW guidelines- Daily communication with licensing teams- Daily comm. with suppliers

Roma, Italia

Internal and external comunication- Support to marketing campaign- Management events- Management marketing product- Management outside supplier- Sales support- Creation YALE catalogue ME Export.

Master Of Science In Management, Luxury Fashion And The Creative Industries

Courses and exams held totally in English. Thesis in “Business model innovation and the Lean Startup. An empirical case of investigation.

Bachelor'S Degree, Economics And Business Management Of Companies And Health Services

Thesis on Planning and control " Il full costing a base multipla a supporto del processo decisionale: Il caso della Amiata Bitumi".