Publicity, PR & Media Relations Executive

Corso preparatorio all’esame di giornalista professionista, propedeutico all’esame per il rilascio della tessera di giornalista pubblicista, ODG Milano.Docenti:- Franco Abruzzo- Corso Bovio- Caterina Malavenda

For the website of the Mediaset image communication I made a video chat with Toni Capuozzo and video interviews with: • Paolo Mieli• Vittorio Feltri• Maurizio Belpietro• Alessandro Sallusti• Francesco Specchia• Alessandra Menzani• Fabrizio Biasin• Alessandra Mori• Alessandro Gnocchi• Valeria Braghieri• Stefania Carini

Communication manager Retequattro & free thematic networks (Iris, LA5, TopCrime, Mediaset Extra, Italy 2).

I handled the media relations for network director Giuseppe Feyles and channel manager Cristina Veterano right from the start-up of the channel. I planned media campaigns aimed at building identity and prestige. I collaborated to the conference Un anno di Top Crime - Le ragioni editoriali di un successo tv (speakers, the Strategic Marketing Mediaset Director Marco Paolini, Link. Television Culture’s director Fabio Guarnaccia and Giuseppe Feyles).

I handled the media relations for network director Giuseppe Feyles and channel manager Cristina Veterano right from the start-up of the channel. I planned media campaigns aimed at building identity and prestige. I collaborated to the conference Un anno di Top Crime - Le ragioni editoriali di un successo tv (speakers, the Strategic Marketing Mediaset Director Marco Paolini, Link. Television Culture’s director Fabio Guarnaccia and Giuseppe Feyles).The aim, to increase brand awareness, value and prestige of the channel, focusing attention on the élite of the press, the critics and influencers. Key elements of communication work:• the publishing ventures of Tatti Sanguineti• the analyses of Anna Praderio• the exhibitions presented by experts such as Annamaria Mancuso and Piera De Tassis• the series introduced by, among others, Walter Veltroni and Paolo MieliI collaborated in the achievement of the conference Impatto dei canali tematici free sulla tv italiana - Iris compie sei anni: 2007 prima rete a partire - 2013 prima rete Auditel (speakers, the Strategic Marketing Mediaset Director Marco Paolini and Giuseppe Feyles).

I handled the network director's media relations with the press (planning campaigns and promoting ventures aimed at increasing the value and prestige of the channel and its broadcast products) for Giancarlo Scheri, Giuseppe Feyles, and Sebastiano Lombardi.In particular the Italian launch of award winning titles like:• Downton Abbey• Call the Midwife• The Bible• Hatfields & McCoys I followed the startup of programs of political information and news like:• Quinta Colonna• RadioBelva• Quarto Grado The promotion of documentary history and nature like:• Apocalypse• L’ultimo volo• Il corpo del Duce• Memory of the Camps• LifeI collaborated in the achievement of the conference Impatto dei canali tematici free sulla tv italiana - Iris compie sei anni: 2007 prima rete a partire - 2013 prima rete Auditel (speakers, the Strategic Marketing Mediaset Director Marco Paolini and Giuseppe Feyles).

Among the most significant experiences: • two historic editions of Striscia la Notizia (with the debut of the Paolo Bonolis/Luca Laurenti coupleand “the veline’s” Elisabetta Canalis/Maddalena Corvaglia)• the debut, in Italy, of paradigmatic series like: 24 and Band of Brothers• every season of Terra! (Toni Capuozzo)• the new course of news programs: from Singolare femminile (S. Pende, A. Migotto, G. Simoni) to La zona rossa (M. Taradash) from L’incudine (Claudio Martelli) to LiberiTutti (Irene Pivetti) from Storie di Confine (Mimmo Lombezzi) to L’Antipatico, Panorama del giorno, La telefonata di Belpietro (M. Belpietro)

As a junior press officer I collaborated at the promotion of exhibition-event like:• 45-63. Un museo del disegno industriale in Italia• Oltre il villaggio globale• Sopralluoghi di cinema e architettura including, Wenders e Lisbona: quando l’eroe è una città with the introduction of Stefano Boeri and Wim Wenders and Vittorio Gregotti as speakers

Teatro Toniolo - "Opera Totale: Musica, Immagini & nuove Tecnologie 2"The web impact on art and media, in a two day avant-garde culminated with the performance of The Speed of Darkness from Laurie Anderson

Junior Press Officer

Junior Press Officer

Junior Press Officer

Junior Press Officer

A year- during Fiore Crespi presidency, with Scientific and Tecnical Committee Professor Mauro Moroni - characterized mainly by two events: • the second edition of Convivio• national prewiew, in Milan and Rome, of the film Philadelphia of Johnathan Demme

As a junior press officer, during Canale 5 boom years I collaborated to the promotion of programs like: • Ore 12• La grande sfida• NonSoloModa• Festival Italiano• Buona Domenica

Between music and theater, debut in press office world: • from Festival di Sanremo to Giorgio Gaber• from Festival della Versiliana to Luciano Ligabue