As Chief Communication Officer for the MEDSEA Foundation, I oversee the communication plan and strategy to support MEDSEA in achieving its mission of protecting and restoring Mediterranean Sea and Coastal Ecosystems.I am also in charge of the coordination and assistance to coordination of communication of two European Interreg Euro-MED projects: ARTEMIS(serving as CCO) and Wetland4Change (assisting CCO)

BTO – Be Travel Onlife ex Buy Tourism Online - is the the leading yearly event in Tourism and Innovation and the most successful one in Italy, held in Florence, organized by Toscana Promozione - Regione Toscana and Florence's Chamber of Commerce. For the last 5 editions since 2019 I have been in charge of the Digital Strategy and Innovation Area, with the coordination of 20-30 people per edition (committee members and speakers)I have been attending as professional speaker every edition of BTO since its launch, bringing new contents and topics on online booking trends, reputation management, content generated by users and UCG strategies, mobile, big data, direct bookings.

Advisor per i panel dedicati alla Strategia Digitale nel turismo per BTM, evento di riferimento nel sud Italia.

University of Cagliari - Oristano - BA Economics & Tourism -- IT (organizing and giving yearly labs in web tourism marketing + other projects such as AperiTurismo and Wine Tourism Digital Camp)University of Venice -- MA Economics and Tourism Management CISET, Venice -- IT (occasional)University of Sassari -- BA Economics and Tourism Business, Olbia -- IT (occasional)University of Pisa -- MA Tourism Management and Hospitality, Pisa -- IT (occasional)University of Milan (Iulm) -- BA Economics and Tourism Business, Milan -- IT (occasional)University of Perugia - BA Economics, Perugia -- IT (occasional)Business School Sole 24 ore Roma - MA Economics and Tourism 2.0 (occasional)

Supporting Argiolas Winery S.p.A, one of the leading Sardinian wineries, in the digital & communication strategy.

I support the Italian division of the STR in the "Forward STAR project" in Sardinia to build a monitoring index on occupancy and future hotel demand, with the aim of accelerating the adoption of data-driven practices in the local hotel management.

Worked for trivago N.V. as Industry manager for trivago Hotel Manager and spokesperson for trivago Italy B2B division. Joined the company at its early stage, employee n° 15. I've been working especially in Marketing and PR (2013-2015) and Country Management (2008-2013) for trivago.it, localizing the start-up in Italy, from the headquarter in Düsseldorf.Some of my current tasks were related to B2B Event Marketing, PR and online Marketing, main goals were:- establish trivago as a vital and attractive marketing channel for hoteliers through our hotelier platform trivago Hotel Manager;- drive brand awareness and education in the hotel market: in particular, empower hoteliers to optimize their hotel profile on trivago in order to rank higher through better content or direct rates;- organization, content and public speaking in events, workshops, conference and trade fairs in order to deliver accurately the messages, ensure proper knowledge about trivago and the hotel marketing opportunities in the industry and measure the return on investment;- capitalize networking and business relationships;- performance marketing analysis (email, social media and content); As trivago Italy spokesperson (2008 - 2015):- I have been speaking on behalf of trivago either in b2c and b2b events (TV shows, hospitality and marketing conferences);- I've overseen communication projects during major events and regarding topics with a strong media impact;As local marketing supporter for trivago.it (2013 - 2015):- Universities partnerships (lessons, job & career days...);- Social media Italy (social media management, marketing activities, contests, blogging..)- Media and Online Marketing projects (co-partnerships with events...)

I worked in the Sardinian Tourism Board for the DMS project Sardinia, some of my main duties were: developing the Destination Management Platform to aggregate the touristic products of Sardinia; managing the b2b area of the Region of Sardinia official website; carrying out specific training programs for the local touristic players clustered for the testing of the plattform. Online marketing campaign: media planning, budgeting, performance control. Website articles editing in sardegnaturismo.it in line with the ongoing online marketing campaigns.

2008 – 2013: trivago GmbH, Country manager trivago.it Areas covered:-- Management, Sales, Business Development, Online Marketing (SEO), Media Planning (TV), Social Media, Community, Content & Product optimization, PR & Communication, Hotelier Relations. -- Best achievements: • Joined the company at its very early stage and got fully involved in the growth opportunities;• Business start up in Italy from the ground-up, building local team, make the market aware about the brand, extensive networking in the industry;• Content generation (2233%) through community and UCG: from 3 reviews/week (2008) to 70/day (10 months later);• Pr clippings (100%), included clippings on top Italian media such as: La Repubblica, Ansa, Adnkronos, Mediaset, Corriere della Sera, L’Espresso, RAI• Community growth (9900%): from 200 members registered (2008) up to 20000 (2009) .• Traffic Growth (3233%): from 3000 daily visitors to 100000• Kick off and initial coordination of the global Social Media strategy (2011)• Sales and content partnerships: Initalia, borghiditalia, BTO and Regione Toscana, American Airlines, Olotels, Nozio..

Voluntary consultant for Italian Ministry of Tourism in the Scientific Committee for Innovation and Technology in Tourism.- Help in identifying needs and possibilities to operate in the touristic online promotion and distribution - Analyzing touristic trends and suggesting some development tools and strategies

Free lance Journalist at Ansa, main Italian news agency.Free lance correspondent from North East Sardinia (2005) and journalist in Regional office (summer season ’06 and ’07). I provided daily news stories for Ansa, consequently to local and national newspapers and broadcast media.Achievements• Prime minister interviewed in the summer 2005: statements were distributed by Ansa internationally to top media• Supply Vice's editor-in-chief Cagliari for summer seasons (2006-2007)• Re-establishment of the Ansa press coverage on north east Sardinia (2005)

Free lance Journalist at Tiburno - Local News correspondent from Rome Hinterland for the weekly Newsweek magazine Tiburno

Free lance Journalist at Giornale di Sardegna - Epolis, regional newspaper.Free lance correspondent from North East Sardinia. Topics: Daily report, Politics, Sport & Culture.

Attendance and reporting of Regional Council public meetings and sessions.Distributing to media and local press relevant information and political hot topics.Interviews and Tv programs in local TV channels as reporter and reporter support.

Free-lance collaborator for the Free Press Magazine in Perugia, InOut.Specialities: Trends, Advertising, Fashion, Nightlife, Youngs, Dailies.Project coordinator for: Saint Patrick Day 2001 - 2002 Spring Fest in Perugia