Giulia Farro Email & Phone Number

United Kingdom

London, England, United Kingdom

United Kingdom

London, United Kingdom

- Influencing and evaluating digital communications strategies (e.g. Brexit-related comms).- Leading on the use of diverse insight tools and techniques, building a respected insight capability across the wider team.- Leading on social listening and social media analysis during incident/crisis (e.g. flooding, outbreaks, Covid-19).- Implementing paid-for.

London, United Kingdom

- Responsible for key accounts across the Publicis Group and Havas Group in London. - Developed digital strategies and AI driven audience insights to help them achieve on their marketing objectives. - Drove business and performance growth for Quantcast (both scaling and retention).Quantcast offers AI-driven audience insights, targeting and measurement.

County Dublin, Ireland

- Developed a new Client Services channel for the effective at scale management of the long tail of accounts. - Set up reporting framework, streamlined booking, service, troubleshooting and forecasting workflows to scale internal operations. - Responsible for on-boarding of UKI accounts and demonstrated benefits of the new system to both customers and.

County Dublin, Ireland

- Responsible for the success of booked campaigns from the outset (reporting into the Nordics Managing Director). - Provided product solutions to meet client’s business goals. - Developed data-driven analysis and insights to underpin client strategies.

Dublin, Ireland

- Developed media strategies for 4 key agency clients (J&J; Paramount Pictures; United Biscuits; Benecol).- Defined communication objectives and media roles based on consumer insights and distinctive brand ideas.- Responsible for planning, buying and monitoring performance across TV, Outdoor, Radio and Press.- Built strong relationships with local.

Milan Area, Italy

- Developed brand positioning, brand architecture and communication strategies for agency clients and new business, in both traditional advertising and digital marketing (core clients: Vodafone, Sky, Mercedes-Benz).- Analyzed the competitive landscape, monitored socio-cultural trends and directed desk and field researches. - Provided internal support to.

Bachelor'S Degree, Business Administration And Management, General

Overseas (Spring Semester), Film, Television And Multimedia

Master'S Degree, Media Management

Activities and Societies: L’Oréal Paris Brandstorm 2013

International Summer School, Designing A Sustainable Future

Diploma In Marketing Communications

Activities and Societies: IAA International Advertising Association