Giulia Fortis Email & Phone Number

Milano, Lombardia, Italia

Milano, Lombardia, Italia

I'm actively contribute to cooperate with different departments in order to execute, test and analyze all digital activities.Main Duties and Responsibilities:• STRATEGY: Cooperate with different departments in order to execute, test and analyze all digital activities. Daily exchange with performance agencies to ensure optimal service and results• BUDGETING: Daily steady exchanges with external Web Marketing agency in order to maximize investment and reach daily target budget• BUILD SYNERGY: Work alongside the Head of Digital Marketing, Marketing and Communication, Merchandising and Special Project Departments to create and manage the digital marketing and content calendar, ensuring it aligns with trading and business activities• CONTENT: Support paid campaigns with content creation and take care of the newsletter workflow• Focus on CHINA Market: Work closely with Chinese performance agency to ensure optimization and results with Weibo and WeChat (Mini Program included) channels

Ticino, Svizzera

REPORTING: Provide daily analysis on all digital marketing channels and Countries performances (Adobe Analytics and Google Analytics)SEO/SEM content activities: ensuring update contents delivered on schedule and within best trends (Google Trends, SemRush, Hot Jar, Crazy Eggs, etc), monitoring performances (i.e. Facebook Business Manager, Bing Ads Campaign Management, Adobe Analytics and GA)AFFILIATION channel: recruiting new affiliates, managing the on boarding process, and ensuring quality audiences aligned with target marketSTRATEGY: Steady monitoring marketing campaigns performances and KPIs in order to activate strategic actions and to solve issues (CPC, CTR, Conversion, ROAS)SOCIAL ADS: quality content activity and steady monitoring campaigns. Beta test for new ad formatsBUDGETING: Daily steady exchanges with external Web Marketing agency in order to maximize investment and reach daily target budget

Londra, Regno Unito

- Analyze, execute and optimize PPC, social and advertising campaigns,- Assisting with ecommerce activities (newsletter, trading, traffic and analysis with the help of the ecommerce manager),- Translate analytic insights and performance reports against KPIs into concrete, actionable recommendations for business and product improvement as well as funnel testing, and communicate these findings to all levels of the company,- Supporting the team during photo shoots: inventories, product deliveries, product transfers on system

Londra, Regno Unito

(Acquired by TripAdvisor)Holiday rental booking site• Responsible for sending out official newsletter using MailChimp in 7 different languages• Weekly CRM report (open rate, click rate data and A/B testing results)

Como, Italia

Fashion company that produces and distributes scarves (B2B)• Prepared comprehensive business reviews based on a full analysis of insight and sales data• Responsible for preparing sales forecast for major accounts (e.g. Kenzo, Christian Lacroix, Vivienne Westwood, ...)• Identified market trends to support geographic targeting• Support clients when preparing fashion shootings• Product rationalization. Increased sales by 15% by optimising range and price

New York City, Stati Uniti

E.W.Williams Publications is a publisher specialized in private label goods. My position in the Advertising department allowed me to learn how to deal with its specific roles, handling timing and deadlines, and managing conflicts.

New York City, Stati Uniti

- Helping the partners implementing new tools for the analysis of the performance of specific clients and/or products represented;- Learning and implementing basic American book keeping skills;- Attending appointments with clients;- Preparing, organizing and attending trade shows in New York City for the promotion of the collections represented.

Milano, Italia

Support in planning and implementing of new marketing strategies and in rebranding strategies

Laurea Specialistica, Marketing Management

Laurea Triennale, Economia E Management Per Arte, Cultura E Comunicazione