Responsible of the development and implementation of new strategies to strengthen the company's brand presence. Leveraging consumer insights, market trends, and competitive analysis, I worked cross-functionally to drive brand differentiation, enhance customer engagement, and maximize brand equity

Marketing Manager of International and Roaming division of Vodafone Italy.Managing the team responsible for the marketing strategy and E2E experience of International customers, working both on customer base value management and on prospects acquisition -Accountable of the portfolio marketing strategy and the launch of new business projects and products-Responsible of ensuring consistent cross-channel experiences to maximize loyalty, increase revenues and reduce churn-In… Show more Marketing Manager of International and Roaming division of Vodafone Italy.Managing the team responsible for the marketing strategy and E2E experience of International customers, working both on customer base value management and on prospects acquisition -Accountable of the portfolio marketing strategy and the launch of new business projects and products-Responsible of ensuring consistent cross-channel experiences to maximize loyalty, increase revenues and reduce churn-In charge of setting and supervising effective Go To Market strategies to maximize digital and retail sales Show less

-Coordinating the launch of new commercial offers/services ensuring remarkable customerexperiences and consistency among all touchpoints-Supervising the E2E release process in order to guarantee the right time to market and the overall quality of the output -Focal point of projects for all corporate departments, coordinating the requirements of main functional divisions (eg. Marketing, Technology, Online, Sales) and managing budgets up to €3 million CapEx.

Consultant in the Customer Experience & Service Design UnitMain activities:-Customer experience evaluation of new products and services before their release, detecting experience issues and giving suggestions for customer experience refinement-New product launch monitoring & experience analysis-Conceptualization and design of creative workshops to help clients work on their brand strategy, exploring newest technology/business trends, and customer expectations-Customer… Show more Consultant in the Customer Experience & Service Design UnitMain activities:-Customer experience evaluation of new products and services before their release, detecting experience issues and giving suggestions for customer experience refinement-New product launch monitoring & experience analysis-Conceptualization and design of creative workshops to help clients work on their brand strategy, exploring newest technology/business trends, and customer expectations-Customer Experience Analysis (benchmark, mistery customer, surveys, market analysis)-Design Thinking session ideation and facilitation for problem solving or innovative solution generation Show less