Giulia Sellitto Email & Phone Number

Milan, Lombardy, Italy

Strategic Planning & Brand Management: Develop and execute global marketing programs.Brand communication: Lead the creation of integrated B2C marketing campaigns and related deliverables by working with external agencies as well as internal stakeholders.B2C Media strategy coordination in key markets.Effectively coordinate the Brand Manager team on the development, execution, and follow-up of the Brand Marketing plans.Lead and manage my team, in order to support them in their professional growth.

Milan, Lombardy, Italy

Support the strategic alignment of the brand and develop the marketing plans within the brand strategy. Develop and implement marketing concepts and activities and support the development of marketing plans within the brand strategy across the key markets.Analysis and evaluation of the marketing measures carried out.Focus on brand identity to create brand manuals and give our brands a unique and strong positioning and visual identity.Coordinating the multimedia contents and liaising with media partners to create the most efficient media mix possible.

Milan, Lombardy, Italy

In my current role I am responsile for leading the go-to-market strategy, starting from studying the drivers for engagement, conversion, and retention, monitoring performance in terms of market share and communication success performance, and recommending next steps.I am responsible for leading cross-functional projects, working closely with other teams like digital & social media, events, PR, product, design and trade marketing.I also develop the brand strategy, translating what I learn from consumer researches into actionable insights and creating an insights-driven strategy for product launches.I liaise with international marketing teams to ensure brand-right localization of content and communication activities, and also with international creative agencies to develop communication campaigns and branded assets cross-market and cross-channel.Lead and manage co-marketing and co-branding special projects through the coordination of involved teams and internatinal influencers

Milan, Lombardy, Italy

As a junior member of branding team, I learnt to manage projects, even the most complex ones.I closely worked with cross-functional teams and that gave the chance to see how each communication piece integrates itself with the others to become a wider marketing strategy.I also developed my skills in reading and understanding market analysis and market trends, in order to process them and put together a reasonable marketing mix strategy.

Milan, Lombardy, Italy

In this role I learnt how to be an active contributor and how communication works.I was responsible for:- follow the advertising agencies on the adv campaigns development process- support the new brand identity study of all Piaggio Group brands- management of marketing budget

Milano, Italia

Warnaco is the licensee of Calvin Klein, Inc.Here I developed competences about:CRM MANAGEMENT: through the analysis of VIP cards owners’ data and the management of customers database I learnt to targeting specific reward programs for specific clients.BUDGET FORECAST: together with the AFC Director I created a Marketing budgeting tool, and I was responsible for its management.

Master Of Science (Ms), Marketing Management

Master Degree in Marketing Management

Exchange - Master Of Science (Ms), Marketing Management

Abroad study program: one semester at the Gothenburg School of Economics, Business and Law

Bachelor'S Degree, Economics

Bachelor degree in Economics and Management for Art, Culture and Communication