TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly on TikTok. With TikTok Shop, merchants can tap into a full commerce experience with the capability to upload products and manage everything from shipping to fulfillment and point of purchase.

Launching TikTok Shoppable Livestream in the U.K. 🚀TikTok Shop Partner Acquisition & Management

Building global partnership in Southern Europe (Italy, Spain, Portugal and Greece), provide Brand, Performance and Agency Solutions for China market opportunities.

Building E-commerce ecosystem from zero to one

Building global partnership in Southern Europe (Italy, Spain, Portugal and Greece), provide Brand, Performance and Agency Solutions for China market opportunities.Food & Beverage category lead in EU-CNIB team

Pioneer of Chinese Digital Marketing agency and Tmall TP in Italy, East Media is a vital division in Triboo Group's global strategy. Triboo S.p.A, company operating in the E-commerce and Advertising sectors, listed on the MTA market of Italian Stock Exchange.3 KEYWORDS: CROSS-CULTURAL, STRATEGIC, ADAPTIVE- Lead cross-cultural team on multi-digital marketing activities and manage the team with strategy know-how and growth, and mentor young professionals;- Market research, define go-to-market strategy and execution plans for European brands into China market, including digital presence, e-commerce implementation;- Monitor project progress and performance against delivery deadlines and KPI, review the workflow logic, and optimize; - Responsible for prospect proposals and assessments;- Coordination of internal group and negotiation with external resources.- Specializing in Tmall, JD, WeChat, Weibo, Douyin, LRB, Baidu, etcClients included: Moschino, Dsquared2, Bally, Ferrero, Ferrari, Brembo, Visit Bergamo and more

Business strategy and Digital communication consulting in China for Italian enterprises through specific seminars and courses, including:Webinar Si.Camera (Camera di Commercio di Reggio Emilia) - October 2020Webinar Assocalzaturifici - National Association representing industrial shoemakers in Italy - May 2020Webinar Confindustria Vicenza - May 2020Webinar Webleader - April 2020Italy China Foundation - July 2019Confimprese - Leading Italian Retail Association - June 2019Netcomm Forum - May 2019SEO＆LOVE - March 2019Federlegno - Club Made in Italy for China - December 2018Smau - Digital and Innovation Forum - October 2018/2019WMexpo - Web Marketing EXPO - October 2018Triboo Academy - 2019/2020etc.

Expertise in 360° Digital Marketing: Social media and content marketing, SEM, Online advertising, Influencer campaign, E-commerce, and offline events, etc.

3 KEYWORDS: CREATIVE, DRIVEN, DIVERSETransforming ideas into reality via photography, video, social media, and in-person PR gave me the opportunity to use the creative skills I have gained from my time in Italy. Milan has at least four major events each year revolving around fashion, luxury and international trade. I have taken part in this fast-paced work environment where the demands of my customers kept me driven and passionate.From ELLE China (Fashion), Tencent Video reality show (Sports), Tuniu (Travel video), JD.com (Design event), Expo Milano (Pavilion set-up and event planning) and Maserati (Luxury Brands), I have created a wide network of International and high profile brands, while ever expanding my diverse work experience.Some of my latest experiences:- Maserati, worked for the Maserati Master program several times;- Swisse, worked with Chinese celebrity: Boogie Wang;- Dolce&Gabbana, worked with brand ambassador in APAC: Karry Wang, Dilraba Dilmurat;- Tencent Video, reality show "Let's rock, the football city!", worked with Chinese celebrities and European football players;- Elle China, off-line event "Chinese Fashion for EXPO";- TOP Fashion of The Travel Channel, Micro Fashion Film, worked with Chinese and Korean celebrities;- Tuniu.com, Micro Film, worked with Chinese celebrity: Ma Su;- JD.com, off-line event "JD&Interni China night";- Phoenix Television, Miss Chinese Cosmos Pageant;- Famous singer A-Mei held a concert in Milan,etc.

Award: Best Employee of the year 2015• Chinese social media marketing for the travel industry; • Daily management of social content and graphic design; • Milan EXPO event organization and coordination.