Giulio Sotgiu Email & Phone Number

Amsterdam, North Holland, Netherlands

Main responsibilities:- Leading user research using surveys, interviews, and user tests for actionable insights.- Analyzing user behavior and interactions to identify areas for improvement.- Delivering insightful research reports to the Product department.- Enhancing user experience with data-driven, psychology-based strategies.- Collaborating with product teams to turn user insights into product improvements.- Advocating for the user perspective, ensuring user-centric approach and user empathy.- Developing and optimizing research processes for high-quality insights.2023 results:- Built from scratch a rapid user research and experimentation cycle for product optimization.- Established an evaluation framework for user testing in our sandbox environment.- Created a knowledge management system for streamlined access to research insights for all teams.- Enhanced bunq's UX with research, contributing to a fourfold increase in user deposits to €6.8B.Sample Projects:- Lead User Tests and delivered recommended solutions to improve the Sign-Up Flow.- Developed a report with solutions to improve the user's experience during their early days at bunq and drive long-term retention.- Built an insight report to optimize our marketing efforts on social media.

Amsterdam, North Holland, Netherlands

Responsible for bunq's website from A to Z. Ensuring a great web experience for our visitors and making sure they convert into happy users.Main responsibilities:- Maintaining the website's design system and ensuring it meets brand guidelines.- Supervising the creation of new design elements and pages, making sure they meet quality standards.- Maintaining analytics infrastructures, analyzing user data and drive growth with A/B testing.- Leading conversion rate optimization and website's acquisition strategy development and execution.- Supporting and guiding web projects through interdisciplinary collaboration.2021/2022 results:- Launched brand-new website (new design, new sitemap, new user flows).- 100% alignment to bunq's design guidelines.- Lead optimization initiatives that contributed to significant CTR growth.- Lead continuous experiment cycles consequently driving conversion rate increase.- Unlocked the full website to 7 languages.- Cleaned up and re-built analytics infrastructure.- Setup web attribution system for Paid and Organic traffic.- Optimized site health and increased performance.

Amsterdam, North Holland, Netherlands

Responsible for the production of online marketing material. Managing external creators (assign projects and review them), and designing marketing campaigns for various channels, above all, Snapchat, Facebook and Google Ads.Main responsibilities:- Campaign design- Creation of ads tailored for Social Media- Creation of ads tailored for Google Ads- Management of external creators- Bulk production of master designs for multiple languages and formats

Amsterdam Area, Netherlands

Responsible for the production of internal and external brand material. Making sure our visual communication stay truthful to our brand guidelines inside and outside the company. Main responsibilities:- Online and offline official documents- Document Templates for employees- Material preparation for printing purposes- Visual identity officer

The Hague, South Holland, Netherlands

Responsible for the production of visual material for digital and print media for the company itself and its clients. Assisting the commercial team to promote our developers and recruiting new ones.Main responsibilities:- Social Media visuals- UI/UX for responsive websites- Promotional videos- Promotional material and merchandising for Meetups and events Sample Projects:- Web platform for a school, Leon Van Gelder Responsible for developing the UX and the designing of the UI from User flow to Handsoff to the developers. After the Design process, I then was responsible to ensure Design quality during the developing process.- Website design for the Fair Trade Software FoundationResponsible for the whole design process, in collaboration with a second designer I was responsible for user research, the realization of user flows and Wireframe, followed by the final design and prototype. After the Design process, I then was responsible to ensure Design quality during the developing process.

Amsterdam

Advertising, Branding, Web DesignMain services:- Realization of Logotypes and Branding of a company- Designing of advertising campaigns for print and digital purposes- Creating product designs and integrating them into visual samples- Design and development of websites- UI/UX experience for Apps- Social Media DesignLong-term assignments:- Product Designer, HH Gifts and Souvenirs Responsible for the realization of Amsterdam Souvenirs (e.g. lighters, ashtrays, magnets). Responsible for the realization of catalogs and packaging. - Editorial Designer, A Private View of Italy Responsible for the realization of Booklets for organized cultural trips.Some short-term assignments:- Creation of Logotypes ad branding for shops and start-ups.- Creation of UI/UX visual experience for mobile apps.- Web Design and development for service companies.- Create Visuals for social media and web ads for a transport company

Rome Area, Italy

Advertising, Print, MerchandiseMain Roles:- Development and Design for advertising, branding, books, interiors.- Preparation to print, print and finishing of final products (e.g. flyers, forex, banners, apparel, gadgets)Sample Projects:- Branding for a Take Away Pizza shop, Pazzi di Pizza Responsible for the creation of a set of usables for eating (e.g. napkins, pizza boxes), flyers, business card, interior decoration.- Print technician, TEDx Responsible for the preparation to print and print of decorations, stand designs and promotional material of the event TEDx held in Rome (e.g., gadgets, Roll-ups, brochures). - Design and print of a Restaurant Menu, Sapporo Copywriting, Design, print and finish for a Chinese-Japanese Menu.

Cagliari, Italy

Graphic Design AgencyAdvertising, packaging, BrandingMain Roles:- Creation of print materials (e.g. business cards, packaging, flyers)- Realization of Designs for advertising purposes.

Diploma, Ux Design

Master, Web Design, 30/30

Design and Development of websites (HTML, CSS, Java Script, PHP, MySQL).

Bachelor'S Degree, Graphic Design, 107/110

Studied all aspects of Graphic Design, including, Advertising, Branding, Copywriting, Fashion Design, Illustration, Information Design.

Honorary Diploma, High School/Secondary Diplomas And Certificates, B

Activities and Societies: Partecipato ad attività del Rotary Club come exchange student.Biology, Math, US History, English, Drawing.