. Identify and implement effective marketing and communication strategies, campaigns, activities and programs that generate measurable and business-focused engagement actions across the customer lifecycle (e.g. Ticket purchase, points redemptions, member registrations/activations) using the relevant media and channels. Deliver marketing and communication campaigns and programs that upsell and or cross sell relevant products and services to existing customers/members media and… Show more . Identify and implement effective marketing and communication strategies, campaigns, activities and programs that generate measurable and business-focused engagement actions across the customer lifecycle (e.g. Ticket purchase, points redemptions, member registrations/activations) using the relevant media and channels. Deliver marketing and communication campaigns and programs that upsell and or cross sell relevant products and services to existing customers/members media and channels. Work across multiple projects ensuring consistency of branding and messaging with world-class delivery. Ensure early engagement with relevant cross functional stakeholders in projects that require their input. Work with Etihad marketing coordinators to ensure the delivery and development of the annual promotional calendar, in order to achieve the agreed objectives Show less

• Supporting the Head of Marketing in the development and monitoring of marketing budgets and ensuring all marketing actions are delivered on time, on budget and on forecasted return on investment• Full scope of Etihad Regional Brand Management activitiesDelivery media campaigns with an annual multi point-of-sale budget that produced over 30% growth in revenues• Management of indirect sales campaigns with OTA’s focusing on ROI and expansion of distributionManage the… Show more • Supporting the Head of Marketing in the development and monitoring of marketing budgets and ensuring all marketing actions are delivered on time, on budget and on forecasted return on investment• Full scope of Etihad Regional Brand Management activitiesDelivery media campaigns with an annual multi point-of-sale budget that produced over 30% growth in revenues• Management of indirect sales campaigns with OTA’s focusing on ROI and expansion of distributionManage the delivery of all media campaigns to achieve brand and business objectives Delivery of allocated campaigns on time, accurately and within budgetSupport the continual refinement of marketing plans for allocated campaigns to ensure the best possible results and successful execution across the network• Management of airport marketing activities working with marketing teams of 20 European airports within agreed, high value budgets• Joint projects with local Tourism offices developing tools and activities to increase indirect sales for destinations with special focus on familiarization trips• Liaison with Etihad Airways’ key stakeholders for the management of Etihad Airways Partner projectLeading input into partner based global brand campaigns that impact local markets, advising on local implementation of wider market strategies ensuring local insights• Ownership of all engagement activity and organization across Europe including: travel fairs, press conferences and exhibitionsManagement of external marketing and PR agencies to ensure communications to all customer segments and ownership of internal and external events and exhibitions• Social Media marketing support: creation scheduling and delivery across social media Etihad Regional owned properties ( Facebook, Instagram, Twitter, Linked In)• Carrying out Market Research, competitor analysis, mystery shopping and customer surveys to monitor brand awareness and market best practices Show less

• Support the marketing plans for allocated campaigns to ensure the best possible results and successful execution across the network• Joint projects with local Tourism offices developing tools and activities to increase indirect sales for destinations with special focus on familiarization trips• Assistance of all engagement activity and organization across Europe including: travel fairs, press conferences and exhibitions• Carrying out Market Research, competitor… Show more • Support the marketing plans for allocated campaigns to ensure the best possible results and successful execution across the network• Joint projects with local Tourism offices developing tools and activities to increase indirect sales for destinations with special focus on familiarization trips• Assistance of all engagement activity and organization across Europe including: travel fairs, press conferences and exhibitions• Carrying out Market Research, competitor analysis, mystery shopping and customer surveys to monitor brand awareness and market best practices Show less

• Defining marketing strategies for European and non-European countries through the creation of ATL, online campaign and merchandising.• Coordination of international fairs and exhibitions to develop the brand “MV Agusta” through press conferences, dealer meetings and the “On the road” campaigns.• Reporting the stock of motorbikes, scouting for new potential dealers and benchmarking with competitors

Master's degree thesis internship