In July 2014, Melchioni SPA acquired Comprel. (http://www.channelbiz.it/2014/07/24/esprinet-cede-comprel-melchioni-per-59-milioni-euro/)So since 01/01/2015 I am the Sales Area Manager ( NORTH WEST Italy area ) of the new aggregation Melchioni+Comprel.I deal with components in general. But of IP&E and Embedded solutions in particular

Again in COMPREL srl ; an esprinet companyelectronic components Back to the role of Sales Manger : 4 Sales Area Manager, 15 Sales eng., 8 Sales agents, 12 indoor vendors, customer service .The role involves:1_BDM IP&E and SUBSYSTEM2_ the coordination activities of the sales force, their motivation and their development;3_ go togheter to the seller on special customers or to special negotiations4_ planning objectives in the medium-short term. The periodic analysis of results, control of cross- selling. Any remedial action, togheter to the Marketing Manager;5_ planning strategies to get : new customers, new markets, new opportunities;6_ togheter the credit manager: manage,control and strategy of credit to customers;7_ monitoring the competition, the analysis of its actions, the level of penetration. Defense strategy .8_ the relationship with key suppliers;9_ the direct management of some and strategic customers.10_ the management and control of CRM, with its eventual system implementations

I take care of the development of the sales network in Italy and in Europe, and the management of key clients.I am responsible for managing the sales people.Among my duties, also to create a new brand to the world of lifts and elevators:CETIS lift - div of BNC+ELBISManage 11.000.000 €

I created CETISlift as business unit BNC + ELBIS srl. The mission was to design a brand that included a series of electrical and electronic devices, intended only to lift market in Italy and abroad. The market in question, very niche, now receives as a service, the support of a modern distribution, structure and organization on the territory, but uses smaller local players that are addressed to a limited number of customers by providing them with a very media weak, drawing on the market in an uncoordinated and fragmented. Hence the idea of creating instead a reality articulated distribution, with a range of specific products, selecting first and foremost manufacturers of products (cables and components) that have quality, right price, but also innovation and continuity over time the provision of products. Supplemented by a network of agents and distributors with a comprehensive coverage of the Italy, which may come where the customer is. I also set the mark : I.TAS brand buttons for lifts & Elevators, offering products at this time only on the market for quality design, and price.To give visibility to all this, I realized, with the help of a web designer, a dedicated website : www.cetislift.com

COMPREL an esprinet company Back to the role of Sales Manger : 4 Sales Area Manager, 15 Sales eng., 8 Sales agents, 12 indoor vendors, customer service .The role involves:1_ the coordination activities of the sales force, their motivation and their development;2_ go togheter to the seller on special customers or to special negotiations3_ planning objectives in the medium-short term. The periodic analysis of results, control of cross- selling. 4_ planning strategies to get : new customers, new markets, new opportunities;5_ togheter the credit manager: manage,control and strategy of credit to customers;6_ monitoring the competition, the analysis of its actions, the level of penetration. Defense strategy .7_ the relationship with key suppliers;8_ the direct management of some and strategic customers.9_ the management and control of CRM, with its eventual system implementations

COMAPEL TORINO , member of COMAPEL GROUP Electronic Component IPE distribution.SALES MANAGER.BRAND MANAGER.MEMBER OF BOARD.COMAPEL GROUP in May 2003 was purchased by COMPREL , an Esprinet company.