I gave away my possessions & traveled across America, serving one family in each state for three days for an entire year.This Pay-It-Forward social experiment aimed to use service to become a better human being.How it all began...To remove the PTSD and anxiety that lingered from childhood trauma, I developed a way to use 'serving other people' to create new neural pathways that calm the mind & optimize behavior. I tested my PMR (Proactive Mental Rewiring) theory in a nationwide, year-long social experiment.At the beginning of the 'Serf Bliss' Journey, I gave away his possessions, which triggered the reptilian 'fight or flight.' Afterward, I spent one year serving a person or family in each state for three days, only asking that they pay it forward. This choice sedated the overused left brain & developed the underused right brain & rewired my 'limbic brain' connections to optimize social function. It also rewired how the limbic brain (intuition) interacts through executive function (thought), re-patterning the survival nature we often get stuck in.Life is now better than James has ever dreamed & I want to 'Pay-Forward' this wonderful transformation. It is an epic tale revealing the life-changing transformation that only happens when you learn to ‘Live by Giving.'James teaches how having a service mindset can build, grow, maintain, and repair relationships, resulting in a remarkable ripple effect. This transformation changes your life, the lives of those around you, & the lives of many strangers you will never meet. GIVE BECK KEYNOTES reveal how powerful one act of kindness can change someone's destiny, no matter how small. The message inspires crowds of all ages and professions with the universal theme of SERVICE that easily customizes to the needs of any audience. Give Beck teaches people how to transform their culture into a community.