Tomas Pflanzer Email & Phone Number

Prague, Czechia

Founding & Leadership at Wiseguys.co:In collaboration with Martin Žufánek, co-founded Wiseguys.co, a boutique strategic consulting agency.Handpicked and spearheaded a team of seasoned marketing and communication professionals, ensuring top-tier expertise.Strategy & Brand Development:Crafted tailored marketing and communication strategies, catering to diverse client sectors.Pioneered brand creations from the ground up, while also steering existing brands towards incremental growth.Research & Media Relations:Leveraged in-depth research to hone communication and achieve nuanced audience segmentation.Cultivated strong bonds with journalists and media entities, ensuring seamless media interactions and favorable coverage.AI & Tech:Identified and implemented cutting-edge technological trends in generative AI, artificial intelligence, and automation to enhance agency operations and drive innovative solutions.Political Communication Consulting:Provided valuable counsel on effective communication strategies and platforms to numerous Czech politicians, enhancing their public relations and outreach.Crisis Management:Demonstrated adeptness in navigating crisis communications, safeguarding brand reputation during turbulent times.

Leadership in Political Coalition Communication Strategy:Crafted a comprehensive communication strategy for the political coalition "Pro Desítku", encompassing Vlasta, STAN, and KDU-ČSL for the elections.Conceived and developed the brand, ensuring it resonated with and catered to the sensibilities of the intended audience.Research & Brand Adaptation:Conducted thorough market research, discerning the specific needs of Praha 10 residents.Adapted the brand's identity and messaging to align with the aspirations and concerns of the citizens.Team Management & Crisis Communication:Provided strategic oversight to the communication team, ensuring consistent messaging and efficacy.Skillfully managed crisis communication, ensuring timely and effective responses during challenging situations.

Prague, The Capital, Czech Republic

Leadership at Kantar - CEE Region:Founded and spearheaded Kantar's media team, overseeing all aspects from training and skill development to remuneration structures.Collaboratively executed multi-channel campaigns, partnering with renowned international clientele.Media Measurement & Collaboration:Championed the intricate measurement of cross-media effects, determining the impact of individual channels on overall campaign outcomes within the CEE region.Fostered close-knit collaborations with esteemed marketing and media agencies, as well as tech giants like Facebook and Google.Strategic Communication & Thought Leadership:Conceived and rolled out a comprehensive communication strategy for Kantar, enhancing brand presence in the CEE region.Established a reputation as an industry expert, disseminating knowledge on marketing effectiveness and best practices across various conference platforms.Emerging Trends Analysis:Actively monitored and evaluated new trends in the landscape, forecasting their potential success and integrating findings into strategic planning to stay ahead of industry shifts.

Prague, The Capital, Czech Republic

Prague, The Capital, Czech Republic

Leadership in Digital Syndicated Research at Nielsen:Spearheaded the introduction of Digital syndicated research studies, reinforcing Nielsen's footprint in the Czech market.Played a pivotal role in launching Nielsen's global products, specifically Digital Ad Ratings and Digital Content Ratings, in the Czech Republic.Research and Insight Development:Orchestrated independent research endeavors, culminating in comprehensive reports that delved deep into technology trends and consumer insights.Empowered brands to realize their digital innovation aspirations by offering data-driven strategies and perspectives.Negotiations and Tender Management:Expertly navigated interagency and publisher negotiations, ensuring Nielsen's best interests were always at the forefront.Led the creation of compelling tender offers for Nielsen in two pivotal domains: Online Advertising Expenditures Monitoring and the Digital facet of Television Audience Measurement.Public Speaking and Thought Leadership:Established a strong presence as a keynote speaker and moderator at numerous industry conferences, sharing Nielsen's insights and championing the latest digital trends.

Prague, The Capital, Czech Republic

Establishment of the Fashiontech Conference:Pioneered the fusion of the Fashion, Technology (specifically Internet of Things/wearables), and Marketing sectors.Launched the inaugural conference addressing this synergy, marking its debut in both the Czech and Slovak Republics.Strategically integrated the Fashiontech event into the acclaimed Mercedes-Benz Prague Fashion Week, ensuring it became a bi-annual highlight.Handpicked a roster of visionary speakers for each event, ensuring attendees received rich, forward-thinking insights.Currently, we are in the advanced planning stages for our next conference, with ambitious objectives and milestones set.

Prague, The Capital, Czech Republic

Pioneering Political Marketing Campaign for Renata's Senate Race:Embarked on my second foray into political marketing, leveraging the universal principles of effective marketing.Championed the transition from a traditional offline campaign strategy to a dynamic digital-centric approach, ensuring a broader and more engaged reach.Devised an optimal media mix that effectively communicated Renata's compelling life story to the appropriate audience segments.Pioneered street-level precise targeting, enabling the tailoring of specific messages to resonate with diverse demographics.Instrumental in transforming "Renata for Senate" into a data-driven campaign, utilizing analytics to identify and engage pivotal voter subsets.Capitalized on data analytics to swing key demographics in our favor, culminating in a resounding victory in both election rounds.

Prague, The Capital, Czech Republic

Digital Transformation Leadership at TNS Aisa (a WPP Market Research arm):Spearheaded the comprehensive digital transformation of TNS Aisa.Formulated and executed the company's robust Digital Strategy, reinforcing its market leadership.Seamlessly integrated Social Media into traditional Market Research, bridging the gap between online presence and actionable insights.Pioneered the synthesis of survey and social media data, empowering clients to foster stronger customer relationships.Actively searched for new trends and verified their adoption through research.Trailblazing Initiatives in the Czech Republic:Founded Mobile Research, marking its debut as the first market research agency in the Czech Republic.Developed the innovative ROPO (Research Online Purchase Offline) measurement, leveraging a dedicated respondent panel. This initiative catered to a diverse clientele including sectors like Finance, Telco, FMCG, and Retail.Introduced and implemented Virtual Reality shopper experiences in the Czech Republic, with a successful pilot run in collaboration with SAB client.Digital Studies and Insights Delivery:Co-conceived “Czechs on the Net”, marking the inception of digital studies in the Czech Republic.Orchestrated and oversaw multi-country digital studies, notably "Mobile Life", "Digital Life", and "Connected Life", establishing TNS Aisa's expertise in the Czech digital domain.Presented actionable insights, drawing from the aforementioned studies, to C-level executives, ensuring data-driven strategic decisions.

Prague, The Capital, Czech Republic

Social Media Strategy & Consulting:Initiated Social Media Audits, offering a comprehensive analysis to guide clients in their online engagements.Provided strategic consulting services, bolstered by advanced metrics and measurement techniques, for optimized digital presence.Introduced innovative market research methodologies tailored for the social media landscape.Platform Solutions & Services:Delivered bespoke Social Media Listening platforms, empowering clients to tap into real-time conversations and insights.Digital Project Leadership:International Collaborations: Partnered closely with Symbio in the development and management of microsites, ensuring global standards and synergy.Mobile & Web Solutions: Orchestrated the design and launch of mobile apps, the implementation of social portals, and a comprehensive rebuild of online respondents' panel websites.

Prague, The Capital, Czech Republic

IT Leadership & Security for CEE:Central Responsibility: Oversaw IT security measures and software deployment initiatives across the Central and Eastern Europe (CEE) region.Virtualization Leadership at TNS:Championed the virtualization processes, deploying key solutions including:Virtual Server 2005Windows 2008 Hyper-VVMwareSecurity Enhancements:Pioneered the introduction of security audits in the CEE region, strengthening IT infrastructure and data protection measures.

Prague, The Capital, Czech Republic

Introducing a Holistic Approach to Market Research at Bside:Pioneered a unique perspective, showcasing clients the 'Bside' of traditional market research.Brand Strategy & Positioning:Assessed clients' current market standing, offering actionable insights for enhancement.Conceived and rolled out brand strategies, complemented with meticulous implementation processes tailored for each client's organizational framework.Innovation & Development:Partnered with clients to streamline their innovation journey, from conceptualizing new products and services to finetuning communication strategies.Customer Experience & Digital Behavior Mapping:Implemented robust mechanisms to measure and optimize the experiences offered to customers.Charted comprehensive behavioral patterns of clients' customers in the digital sphere, delivering data-driven strategies for engagement.

Prague, The Capital, Czech Republic

Editorial Contributions to Microsoft Publications:Precision Proofreading: Conducted thorough proofreading of the "Microsoft Windows Vista Resource Kit," ensuring accuracy and clarity.Delved into the intricacies of "Microsoft Windows Server 2008 for Administrators," enhancing its comprehensiveness through meticulous editing.Lended editorial expertise to "Command Line..." (and related works), contributing to its polished finish.

District Ceske Budejovice, Czech Republic

IT Leadership & Infrastructure Management:Team Oversight: Directed a dedicated team of 5 IT specialists, ensuring seamless operations and project executions.Server Management: Held accountability for the flawless operation and maintenance of over 40 Windows servers, ensuring consistent uptime and reliability.Network Management:LAN/WAN Expertise: Assumed responsibility for both local and wide area network configurations, optimizations, and troubleshooting.Technical Implementations & Administration:Spearheaded the deployment and ongoing management of several systems:Windows Server platforms: 2000, 2003, 2007SQL versions: 2000, 2005, 2008ISA editions: 2000, 2004, 2006Exchange Server versions: 2000, 2003, 2007, 2010Virtual Server 2005Specialized Server & Security Management:Oversaw the seamless operation of SAP servers, ensuring compatibility and performance.Managed the Network Associates Security Solution suite, including McAfee and NAI components.Conducted regular security audits to assess vulnerabilities, enforce data integrity, and implement necessary safeguards.