Jeff Barrus Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Developed a wide range of communications products to service the video game industry's public policy priorities. Edited and wrote blog posts, statements, press releases, social media posts, and event announcements. Managed ESA’s digital assets, including website, social media channels, and email marketing platform. Oversaw daily clips and industry media monitoring.

Washington, Dc

Led communications and marketing team at influential international journalism and education nonprofit. Joined as Center’s first communications director, building communications team from scratch. Managed media outreach, developing relationships with reporters focused on covering the news business. Wrote and edited social media posts, media advisories, event announcements, blog posts, and news stories. Managed website publishing process, serving as lead editor of website. Oversaw digital video and audio production. Promoted events and conferences to journalists, policymakers, educators, and NGO experts.

Washington, Dc

Managed website and digital marketing for Union Privilege, an affinity-based benefits program for union members affiliated with the AFL-CIO. Served as project manager for redesign of Union Plus website. Planned and implemented email marketing campaigns for member benefits including Expedia travel, Capital One credit card, and AT&T wireless. Developed and implemented strategies for lead generation. Supervised external contractor relationships, including web development firm, email marketing consultant, and copywriter.

Washington D.C. Metro Area

Led digital communications team at the Atlantic Council; served as acting Director of Communications for duration of tenure, leading nine-person communications team. Responsible for overall vision of the Atlantic Council's digital communications efforts, including the organization's website and micro sites, social media efforts, email marketing, and mobile event app. Chaired daily digital editorial meeting, which determined ongoing website content and social media strategy. Made numerous improvements to web site based on client feedback. Managed roll-out of new processes for web requests and implemented project management best practices for the organization.

Washington, D.C.

Managed digital marketing for the Woodrow Wilson International Center for Scholars. Selected and implemented Marketo marketing automation system for email marketing, event registration, and customer relationship management. Designed email templates according to industry best practices, creating original art assets and adapting existing assets for email. Created center-wide standards for email marketing, list management, digital campaigns, and marketing landing pages. Planned and implemented successful campaigns for high profile events, publication releases, and the launch of the revamped Wilson Quarterly journal. Designed and developed emails and responsive micro sites for interactive Woodrow Wilson museum exhibit. Provided additional web site and digital marketing support as needed.

Reston, Virginia

Provided the strategic vision and leadership to improve the Software AG North America regional website. Increased the number of visitors and leads generated from effective online tactics. Led efforts to create regional redirect from corporate Web site, increasing traffic by 200%. Localized home page and industry-based content for prospects and customers based in the United States and Canada. Created social media policy for regional sales managers and marketing staff. Created and implemented online marketing campaigns for webinars and executive-level events. Managed photo shoots of senior executives for revamped leadership section of web site. Managed online marketing projects utilizing internal and contract staff. Worked closely with senior global management based in the U.S. and Germany to improve North America web site's visibility within the company.

Washington D.C. Metro Area

Managed web site for the Krieger School of Arts and Sciences Advanced Academic Programs, a part-time graduate program based in Washington, D.C. (http://advanced.jhu.edu). Responsible for overall strategy and direction of the Advanced Academic Programs web site. Designed interim look and feel for Advanced Academic Programs Web site. Managed migration from legacy Hot Banana CMS to Johns Hopkins Site Executive CMS. Served as project lead on redesign project. Drafted RFP for redesign project and served as liaison with external design firm. Developed and launched Center for Biotechnology Education and Instructional Resource Center Web microsites (http://biotechnology.jhu.edu and http://irc.jhu.edu). Served as day-to-day project manager of Web Programmer. Provided CMS training and support to faculty and staff.

Washington D.C. Metro Area

Managed Web site and digital media resources for the Johns Hopkins University School of Advanced International Studies (SAIS), a foreign policy-focused graduate school located in Dupont Circle (http://www.sais-jhu.edu). Developed and implement strategic vision for SAIS Web site. Served as Acting Director of Communications and Marketing from July - December 2009. Supervised communications staff and outside contractors in regards to Web content updates and application development. Led 2007-2008 Web site redesign project - tasks included drafting RFP document and determining project requirements, liaising with design and content management firms, securing buy-in from administrative offices, academic programs, and international campuses, as well as planning and managing the implementation of the new design. Administered Site Executive content management system. Established SAIS events podcast and iTunes storefront. Worked with Hopkins IT staff to adopt Hopkins Intranet portal at SAIS. Wrote content management system support documentation, online style guides and blog content guidelines. Worked with design vendors to design and implement new sites for research centers and student groups.Organized and conducted monthly meetings of SAIS content editors. As a member of the Communications staff, responded to media inquiries and requests for interviews with SAIS foreign policy experts. Developed SAIS social media presence on Facebook and Twitter. Provided digital audio and video coverage of SAIS events for the Web. Served as liaison between network news crews and SAIS Public Affairs staff. Consulted on school print and video marketing projects.

Washington D.C. Metro Area

Managed program website and outreach efforts for the International Reporting Project, an international journalism research center based at the Johns Hopkins University School of Advanced International Studies (SAIS). In 2002, redesigned program web site (www.internationalreportingproject.org), modernizing navigation and information architecture to the standards of the time. Drafted and implemented program communications plan. Represented program at industry conferences. Served as primary contact for media inquiries. Edited, designed and produced program publications and marketing materials, including brochures, newsletters, reports, advertisements and convention displays. Coordinated program events. Updated and maintained program Web site content. Encoded and edited video and audio for the Web.

Washington D.C. Metro Area

Advanced through a series of positions, beginning as an entry level customer service representative and ultimately becoming a content developer responsible for managing content on two divisional Web sites and producing print marketing content. Edited, designed and produced newsletters, marketing mailers, post cards, brochures and other print materials. Adapted existing print marketing content to the web. Responded to scheduling requests and updates for independent public radio distributors such as Pacifica, Alaska Public Radio and WFMT. Assisted in maintaining online catalog entries and audio promo samples. Compiled weekly promo reel of independent public radio programs. Provided marketing kits and brochures to producers interested in distributing programming on the Public Radio Satellite System.