I coordinated and oversaw communications activities that garnered a steady increase in readership and led to a rise in memberships. I conducted exhaustive research pivotal to recognizing platforms and strategies that promised maximum readership among members, which included e-newsletters, corporate blog, and social media campaigns. With each outlet having different functions and varying audiences, I launched a diversified content strategy to elevate the impact of cohesive messaging. In conjunction with stakeholders, I identified messaging gaps and presented solutions via targeted content. Overall, I measured the impact of communications at large and within the various platforms via KPIs and subsequent analysis, which provided a comprehensive breakdown of email communications data including clicks, conversions, and time spent on each page. • For the CEO and Board Chairperson, developed speeches, presentations, and other communications that effectively and persuasively communicated information, ideas, and goals that resonated with members, partners, and supplementary stakeholders.• Provided oversight of seven e-newsletters, the corporate blog, and social media accounts.• Managed vendor contracts valued at $1M+ and sustained partnerships via effective communication and having addressed needs and concerns.• Produced a report on improved copyediting and design processes based on the integration of innovative project management, which was recognized with an American Business Award.• Created the first corporate blog with content optimization and SEO practices having been critical in reaching and engaging target audiences, with the blog eventually reaching 100K+ monthly readers.

Wrote press releases, web content, sales and marketing materials, and technical manuals for a human resource management and cloud computing service provider.

Managed a monthly print newsletter, increased subscriptions through reader surveys. Coordinated website development for associations and PR programs for political campaigns.

Corresponded with constituents; drafted legislative resolutions and memorials; conducted policy and legal research; and edited legislation and memoranda for a state representative.