Graham Wright Email and Phone Number
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As a highly effective commercial and marketing leader in the telecoms and IT space I have run businesses and managed B2B campaigns targeting corporate, enterprise and SMBs. I have undertaken roles in marketing including product marketing, communications, marketing operations, customer insight, partner marketing and account based marketing and held positions from CEO to VP and Director while working with the world’s leading brands. Recently I have been working on building awareness and influence for the companies, partners and solutions I have represented. My focus is always trained on delivery so I pay close attention to marketing analytics and return on investment. As a result I am familiar with the use of CRM and lead management / marketing automation tools such as Salesforece.com and Eloqua.I have managed countless campaigns and numerous product launches and presided over events at local, regional and international levels. My integrated marketing approach targets specific stakeholders and influences so I am well versed in conference speaking, providing content to analysts and interviewing with the press. I have extensive sales enablement and account based marketing experience, delivering content, sales training and tools to sales teams and those of our alliance partners.I have led many solution launches for new and innovative solutions in some of the most competitive markets in IT and Telecoms including hardware, software and services from: Cloud, Data Centres, and Service Delivery to PCs, Servers and base stations to full mobile networks. Often these solutions were delivered through alliances and channels where I have partnered with HP, SAP, Alcatel-Lucent, Accenture, ISPs, dealers and distributors.
Hr Consultants Ltd
View- Website:
- hrconsultants.co.uk
- Employees:
- 6
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Marketing Director (Interim)Hr Consultants Ltd Oct 2014 - PresentWiltshireResponsible for the marketing and communications of the HR Consultants profile including brand development, web site traffic growth, SEO, web site UI and creation of new digital channels. • Developed brand strategy and Marketing planning.• Web Redesign• Lead Generation• Content Marketing • SEO• Partner Relations -
Head Of Network Services And Ran MarketingAmdocs Apr 2015 - Jan 2017Leading the marketing effort with my team to communicate the Amdocs offerings around Network Rollout, Optimization and Network Services:• Manage team responsible for marketing network solutions from tools to managed services• Established Network Services marketing organisation and marketing plan for suite of new services• Created a partner ecosystem• Represent the Network and Services solutions to customers, account maangers, analyst, media and customers• Product marketing and campaign management responsibility for Network Rollout Solution, Network Date Analytics and 5G network solutions and Services. Also involved in NFV business case, presenting finding at global conference. -
CeoSmall Cell Forum 2012 - 2014GlobalReporting to the 16 strong board and chairman I focused on both the operational and strategic development of the organisation with overall responsibility for:• Setting and communicating goals, managing to the Forum's budget • Coordinating programmes across working groups working with their chairs/vice chairs• Driving and encouraging voluntary consensus amongst member organisations • Forming liaisons with potential partner bodies • Acting as a spokesperson for the Forum• Forging closer relations with standards bodies, industry regulators and the media • Understanding and addressing member needs and concerns -
Global Strategic Alliance MarketingHewlett-Packard 2010 - 2012• Created the vision that connects HP capabilities to Enterprise need and partner value.• Execute the go-to-market plan (sell to / sell with / sell through) with account teams • Develop and maintain a compelling, differentiated value proposition • Provide sales tools to up sell and cross sell the full HP portfolio • Sales force enablement • Produce the alliance messaging, positioning; whitepapers and brand attributes. • Solutions included a range of ICT elements from professional service offerings to Cloud computing and communications network equipment/software and services -
Global Marketing LeadHewlett-Packard 2004 - 2012GlobalI managed a broad range of marketing activities from Account-Based Marketing to Product Marketing and Communications as well as Partner Marketing. I was responsible for the marketing strategy and planning for key global partners and solutions. Then as team leader and individual contributor delivering marketing programmes through the cross -functional and virtual teams that I participated in and led. The roles encompassed devising the GTM approach, determining the Value Proposition and then translating that in to the appropriate Sales Enablement and Communications tools.I have created numerous pieces of content from whitepapers, website press releases and blogs. Working with product management I have supported solutions through their release cycle to launch often involving deploying the full range of digital marketing tools from ad banners to website development -
Head Of Product Marketing And CommunicationsHewlett-Packard 2008 - 2010• Responsible for Marketing to the Global Network Equipment Provider community • Set the overall strategic and tactical direction for marketing programs • Drive segment sales growth working directly with account teams • Generate revenue and increase share • Identify and align cross-organizational teams to plan and execute Go to Market plans• Deployed tools such as CRM, SalesForce.com, Eloqua and social media • Created a field- force enablement environment generating leads and targeting content -
Global Network Services & Platforms - Product & Communication MarketingHewlett-Packard 2006 - 2008• Value proposition generation targeted at Service Providers and Equipment Providers • Support for strategic account sales and training and campaign delivery• New solution launches at a world wide level • Devised marketing programs with full budget and RoI responsibility• Created sales enablement tools from whitepapers & presentation to demonstrations• Worked directly with the Analyst and Press communities to reach stakeholders• Deployed the full range of digital marketing tools available from blogs to websites• Global marketing lead for HP's vertical Telecoms business focused on Service Delivery, Data Center and the Network Equipment Provider segment. Additionally took on UK marketing management for Communications, Media and Entertainment segment -
Corporate Account MarketingHewlett-Packard 2004 - 2006• Pioneered an account based marketing strategy focussed on 2 major accounts worth $500m+• Created one to one marketing activities using social media techniques and established a ‘C’ Level Relationship Management programme with key executives.• Increased HP’s Share of Wallet within global account by 7% in 12 months.• Driving campaigns and sales enablement focused at the UK's two largest ICT companies I generated leads and channelled HP resources targeting specific opportunities. -
Marketing DirectorAlcatel-Lucent 1996 - 2003Emea, Na, Apj• Led EMEA marketing team of 26 professionals• Full RoI responsibility for $18m marketing budget• Directed the development of the Global Marketing Strategy and Communications Plan• Improved team performance through closer cooperation across marketing disciplines• Harmonised and strengthened global communications with WW marketing team• Lowered the costs and producing sales tools and using communications channels• Produced measureable Marketing Return on Investment -
European Marketing Operations ManagerIbm 1988 - 1996Led the European team focussed on the worldwide re-engineering of marketing operations within the PC business, developing an integrated, market driven approach for the consumer market and delivering and EMEA-wide CRM solution including the creation a European Call Centre. Prior to this role I occupied positions in Product Marketing, Product Management and Business Planning -
Trade Marketing ManagerPremier Brands Jun 1987 - Nov 1988Working closely with supermarket account managers to profitably increase the penetration of brands on selves using tools such as DPP
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Market AnalystIntel Corporation Jul 1984 - Jun 1987Forecasting demand for a range of server solutions
Graham Wright Skills
Graham Wright Education Details
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Maricourt High SchoolHigh School
Frequently Asked Questions about Graham Wright
What company does Graham Wright work for?
Graham Wright works for Hr Consultants Ltd
What is Graham Wright's role at the current company?
Graham Wright's current role is Graham Wright is a Global Marketing Director of Telecoms and Technology solutions for Enterprises.
What is Graham Wright's email address?
Graham Wright's email address is gr****@****ocs.com
What is Graham Wright's direct phone number?
Graham Wright's direct phone number is (314) 212*****
What schools did Graham Wright attend?
Graham Wright attended The University Of Manchester, Maricourt High School.
What skills is Graham Wright known for?
Graham Wright has skills like Marketing Strategy, Business Development, Integrated Marketing, Product Marketing, Product Management, Management, Business Strategy, Crm, Business Alliances, Telecommunications, Cloud Computing, Marketing Management.
Who are Graham Wright's colleagues?
Graham Wright's colleagues are Adefiranye Adeyinka Felix.
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