Graham Wright Email & Phone Number

Wiltshire

• Responsible for the marketing and communications of the HR Consultants profile including brand development, web site traffic growth, SEO, web site UI and creation of new digital channels.
• Developed brand strategy and Marketing planning.
• Web Redesign
• Lead Generation
• Content Marketing
• SEO

• Leading the marketing effort with my team to communicate the Amdocs offerings around Network Rollout, Optimization and Network Services:
• Manage team responsible for marketing network solutions from tools to managed services
• Established Network Services marketing organisation and marketing plan for suite of new services
• Created a partner ecosystem
• Represent the Network and Services solutions to customers, account maangers, analyst, media and customers
• Product marketing and campaign management responsibility for Network Rollout Solution, Network Date Analytics and 5G network solutions and Services. Also involved in NFV business case, presenting finding at global.

Global

• Reporting to the 16 strong board and chairman I focused on both the operational and strategic development of the organisation with overall responsibility for:
• Setting and communicating goals, managing to the Forum's budget
• Coordinating programmes across working groups working with their chairs/vice chairs
• Driving and encouraging voluntary consensus amongst member organisations
• Forming liaisons with potential partner bodies
• Acting as a spokesperson for the Forum

• Created the vision that connects HP capabilities to Enterprise need and partner value.
• Execute the go-to-market plan (sell to / sell with / sell through) with account teams
• Develop and maintain a compelling, differentiated value proposition
• Provide sales tools to up sell and cross sell the full HP portfolio
• Sales force enablement
• Produce the alliance messaging, positioning; whitepapers and brand attributes.

Global

I managed a broad range of marketing activities from Account-Based Marketing to Product Marketing and Communications as well as Partner Marketing. I was responsible for the marketing strategy and planning for key global partners and solutions. Then as team leader and individual contributor delivering marketing programmes through the cross -functional and.

• Responsible for Marketing to the Global Network Equipment Provider community
• Set the overall strategic and tactical direction for marketing programs
• Drive segment sales growth working directly with account teams
• Generate revenue and increase share
• Identify and align cross-organizational teams to plan and execute Go to Market plans
• Deployed tools such as CRM, SalesForce.com, Eloqua and social media

• Value proposition generation targeted at Service Providers and Equipment Providers
• Support for strategic account sales and training and campaign delivery
• New solution launches at a world wide level
• Devised marketing programs with full budget and RoI responsibility
• Created sales enablement tools from whitepapers & presentation to demonstrations
• Worked directly with the Analyst and Press communities to reach stakeholders

• Pioneered an account based marketing strategy focussed on 2 major accounts worth $500m+
• Created one to one marketing activities using social media techniques and established a ‘C’ Level Relationship Management programme with key executives.
• Increased HP’s Share of Wallet within global account by 7% in 12 months.
• Driving campaigns and sales enablement focused at the UK's two largest ICT companies I generated leads and channelled HP resources targeting specific opportunities.

EMEA, NA, APJ

• Led EMEA marketing team of 26 professionals
• Full RoI responsibility for $18m marketing budget
• Directed the development of the Global Marketing Strategy and Communications Plan
• Improved team performance through closer cooperation across marketing disciplines
• Harmonised and strengthened global communications with WW marketing team
• Lowered the costs and producing sales tools and using communications channels

Led the European team focussed on the worldwide re-engineering of marketing operations within the PC business, developing an integrated, market driven approach for the consumer market and delivering and EMEA-wide CRM solution including the creation a European Call Centre. Prior to this role I occupied positions in Product Marketing, Product Management and.

Working closely with supermarket account managers to profitably increase the penetration of brands on selves using tools such as DPP

Forecasting demand for a range of server solutions

B.Sc

High School