Ken Khoo Email & Phone Number

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Coordinating the creation and delivery of a nonprofit mental health support & referral service in response to unprecedented community needs during lockdown.
• Playing a leading role in strategic goal-setting, service development & delivery, team capacity building, fundraising, and M&E.
• Trained in basic Psychological First Aid.

Malaysia

Malaysia

• Conducted primary data collection through surveys and interviews for the development of a regional report on mental health professionals' readiness to support human rights defenders.

• Conceptualised and assisted with the implementation of a regional fundraising campaign to mobilise civil society and country network partners in support of the Global Fund's Seventh Replenishment.
• Developed the look and feel, key messaging and campaign communications material for the "In Extraordinary Times... The Power of More" campaign.

Cyberjaya, Selangor, Malaysia

• Led the Marketing team on strategies to scale up revenue and capacity, while navigating changing market conditions during the pandemic.
• To strengthen Poladrone’s online presence during lockdown, the team focused on growing online B2B lead generation, brand publicity, and digital content marketing.
• Key successes:(1) By focusing on digital campaigns, oversaw a 3x growth of inbound leads over the course of 2020, despite a national economic slowdown. (Q1 vs Q4 2020)(2) Website traffic saw a +256% increase, while.

Kuala Lumpur, Malaysia

• Crafted a unified, compelling brand story across company assets & collaterals.
• Co-developed a distinct online brand voice & presence via powerful thematic blog content.
• Collaborated & supported on major brand campaign strategy, coordination, & execution.

Kuala Lumpur, Malaysia

• Managed company’s online marketing channels: website, blog & social media platforms.
• Successfully executed website UX optimisation project, improving website audience retention by 25.4% over 12 months.
• Developed company's digital marketing strategies & ran a series of successful digital ad campaigns which achieved a 68% reduction in digital cost-per-acquisition (CPA) for new donor markets.
• Project managed & supported on creative advertising campaigns (#StoryWorthTelling, #OurFutureLeaders) to achieve recruitment & fundraising objectives.
• Constantly improved understanding of audience markets via regular targeted qualitative research & customer avatar development.

Kuala Lumpur, Malaysia

• Managed company’s social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Drove online brand engagement through strategic digital content marketing.
• Curated a consistent brand narrative by creating unified written & visual content, published on the company's blog, website, YouTube channel & marketing collaterals.

Kuala Lumpur, Malaysia

• Content creation for social media (Facebook, Instagram, Twitter, LinkedIn, YouTube)
• Short-form & feature-length copywriting (English)
• Photo & video-editing (Photoshop, Premiere Pro)
• Photography (Sony DSLR)

Wroclaw, Lower Silesian District, Poland

• Mentored non-native English speakers in business English through an intensive series of simulated conversations.
• Coached mid-career professionals on English proper grammar & business etiquette.
• Completed Ofqual-accredited Teaching English as a Foreign Language (TEFL) certification.

York, United Kingdom

• Supported with classroom management of Year 6 students.
• Facilitated small group discussions & project work.
• Provided one-on-one tutoring on English, Mathematics & Science.

London, United Kingdom

Managed strategy to grow UKEC's digital brand awareness, tripling UKEC's Facebook page likes (from 3,794 to 14,000+)

Kuala Lumpur, Malaysia

Taught Myanmarese refugee children (aged 6-12) primary-level English and Mathematics following the Longman syllabus, once a week on a voluntary basis.