Ken Khoo Email & Phone Number

Kuala Lumpur, My

* Scaling ad sales across PropertyGuru Group & iProperty (SG & MY)* Lead, manage & implement end-to-end lead generation/social media campaign strategies on reach and engagement based on 1st party data monetisation and web + app ad sales (Programmatic Ad - PMP & RTB)* Digital campaign progress management (pre & post) as well as digital platform optimisation management* Analyse campaign progress & performance for any targeting improvement or A/B experimentation* Consistently ideate, create and curate new potential 1st and 3rd-party data that could contribute in terms of quality reach and impressions, targeting the right audience at the right time which drives share of voice & market penetration* Identify rooms on various external & internal platforms based on individual brand's needs including but not limited to Facebook, Instagram, Google, GA4, Youtube, LinkedIn, Taboola, Twitter, Outbrain.* Work closely with sales, client servicing and data solution stakeholders in managing brands' expectations on fulfilment of brand & project campaigns while providing key expertise insights to drive sales growth & increase brand recognition* Examine departmental Profit and Loss (P&L) to enhance margins by identifying areas where costs can be minimized while maximizing return on investment (ROI

• Defining & implementing the business development/growth strategy for the company by prospecting, presenting, proposing and consistently meeting monthly targets via all digital marketing platforms - social media, e-commerce etc• Lead discovery & market research sessions to identify regional & local client’s key needs, pain points and develop comprehensive relevant digital marketing plans• Work with the prospect in a consultative fashion to develop an in-depth marketing strategy• Build strong business relationships with regional & local clients for customer satisfaction, growth & retention• Prepares digital marketing reports by collecting, analyzing, and summarizing information• Maintain professional technical product and industry knowledge to ensure that the company remains highly competitive in relation to the industry market• Contributes to group effort by accomplishing related results as when needed• Skillset in Google Analytics, Google AdWords, Google MyBusiness, Facebook Business Manager/Ad Manager, Facebook Collaborative Ads (CPAS - Shopee & Lazada), Programmatic-Auction Buy (via TikTok, Facebook, Instagram etc) & moreIndustries that I’ve worked on includes: Retail, Alcohol-Beverage, FMCG, Health-Beauty Care, Photography-Digital Imaging, Shopping Malls, Luxury Brands, Telecommunications, & more

• Monitor & maintain corporate social assets which includes official Facebook, Instagram, LinkedIn, corporate website, and more• Structure, monitor and manage digital campaigns for the purpose of branding and/or lead generation on digital platforms which includes social media, publisher platforms, & more• Spearhead & monitor the creative direction, art direction as well as copy writing for most social & digital contents• Engage in media discussions on effective media buy strategies and identifying the accurate channels for campaigns to be a tool that could drive quality ROI• Facilitate campaigns & initiatives for the group brand as well as structure potential partnerships & collaboration with external parties• Study on the branding & marketing initiatives in the industry by evaluating the market conditions, key trends, consumer behavior, and competitor data, and provide recommendation for effective product marketing plans

Selangor, Malaysia

Bachelor Of Business And Commerce, Accounting And Finance

Cambridge A-Levels, Chemistry

Activities and Societies: Subject studied : Mathematics, Chemistry, and Economics