Gladson Thomas Email & Phone Number

Saudi Arabia

- Organically grow the business by quantum leaps in five years by building a HORECA portfolio in different food service categories.- Identify potential brands and negotiate partnerships for entry into Saudi Market.- Manage market research, marketing strategies, launch plans, top/bottomline, logistics, feedback as well as overall P & L of the brands..

Jeddah

- Driving brand growth to full potential via horizontal and vertical development. - Conduct market research to understand the competition and tap opportunities. - Negotiate pricing strategies and budgets with the principal.- Conduct Gap analysis and drive the sales team to effectively cover the potential. - Hold periodic training sessions for demos.

Saudi Arabia

Strategic 360° management and initiation of Arla brands (Lurpak, Castello, Puck, Starbucks) with Binzagr Foodservice. - Manage planning, strategizing, NPDs innovation, campaigns, training, distribution, sales & marketing functions for HORECA.- Plan yearly sales budgets and sign off with sales management for monthly achievement and P&L management..

Saudi Arabia

Sales and distribution management of Carlsberg (Moussy) and Co-Ro brands (Suntop, Suncola & Sunquick).- Orchestrate marketing promotions and activities designing and execution.

Saudi Arabia

Sales and distribution management of Carlsberg brands (Holsten).- Formulate and sign off yearly Sales budgets and drive sales team to ensure monthly achievement.- Identify customer gaps and manage strategies to fill it.- Smooth transition of business and customers from previous distributor while suffering no sales loss and filtering out any non productive.

- Managed Fonterra brands (Anchor) development for overall business and distribution, achieving quantum leaps in Horizontal and Vertical growth.- Sales management and negotiation to close key contracts and deals.- Crafted and executed the smooth closure of partnership between Fonterra and Binzagr FS. with regards to finances, BDA, Confidentiality clauses.

- Introduced Tyson Chicken into the Saudi market and made an impact with 360° strategic management of the brand that extended from the import stage to the end customer.- Client negotiations and sales management to close deals with various key customers from different channels around KSA.- Added two more Tyson brands to Binzagr portfolio within the year.