Gladys Ho Email & Phone Number

Singapore

• Championed the planning, execution and optimisation of marketing campaigns, content (whitepapers, thought leadership, emails, socials, videos, blogs), and public relations efforts to raise brand awareness and enhance lead generation across 6 markets• Implemented customer research and trend analysis to guide new content initiatives and directions on a regional scale

Singapore

Headquartered in Singapore with a global footprint, LingoAce is a growing and leading education technology company for language learning. With a growing team of 1,700 LingoAcers, 4,500 certified teachers, and offices in the U.S., Southeast Asia, and China, LingoAce serves learners across 100 countries and regions.LingoAce was named in the GSV EdTech 150, a list of the world’s most transformative growth companies in digital learning. In 2021, LingoAce closed its Series B and C funding rounds, with a total of $180 million raised to date. Some of its great partners and backers include Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.• Lead the creation and execution of a cohesive brand strategy that aligns with the edtech's business objectives and values• Develop and execute integrated brand marketing campaigns to raise brand awareness, increase market share and achieve revenue targets

• Executed APAC comms audit leveraging digital analytic tools (Global Web Index, Socialbakers,CrimsonHexagon), focus groups reports, infant formula category and competitor brand performance from Kantar and Nielsen• Formulated strategic recommendations to improve the effectiveness of client’s marketing efforts

Consulted at 2 startups in A.I. and social media marketing to drive clarity in communication strategies, whilst volunteering and upskilling on Digital Marketing relevant to the media landscape outside of China and HTML & CSS fundamentals

Shanghai City, China

• Uncovered insightful briefs through deep-dive analysis on diverse profiles (young parents, students, women, millennials, generation Z)• Identified suitable brand partnerships and e-commerce initiatives for new product launches • Partnered regional and creative teams to conceptualize multi-channel, large-scale brand and tactical campaigns• Co-managed media, research, social media marketing, PR, SEO / SEM partner agencies to ensure integrated marketing campaign outputs met objectives and were on-brand• Led and mentored an integrated planning teamSelected clients: FMCG Mars - Gum, Chocs and Petcare, Visa, Tiffany, Pfizer - Treerly

Shanghai

Interbrand is the world's leading brand consultancy and author the annual ranking of "The Best Global Brands," published by BusinessWeek Best Global Brands. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset -- their brands.Creating and managing brand value for China and international clients by developing brand strategies based upon rigorous financial/marketing analytics, to ultimately drive business success.Exemplary activities:• Brand Implementation• Sponsorship• Naming• Tone of Voice• Messaging• Customer Journey• Retail Store Audit• CSR Branding• Brand Architecture / Portfolio Management• Brand Analytics: Maxdiff, Customer Segmentation, Social Listening and Qualitative ResearchSelected clients: Nissan, Carsing, Lenovo, Hilton, Samsung, China Pacific Insurance Company, Palladium Global Marketing, China Merchants Shekou Holdings, Global Logistics Property, Rollton, Citibank and Astellas

Singapore

Responsibilities include development of brand strategy, utilizing analytics tools, marketing and business development, project management, and servicing clients across for Southeast Asia.Exemplary activities:• Brand Positioning• Brand Architecture • Brand Analytics: Discrete Choice Modelling, Qualitative and Quantitative Research• Brand Valuation• Brand EngagementSelected clients: SingTel (Singapore), Globe Telecom (Philippines), Z Energy and St John (New Zealand), AIS (Thailand), UPS (Global), BDO (Philippines)Publications: Best Retail Brands 2014

Singapore

Selected clients: Thai Life Insurance (Thailand), BRDB and Emerald Bay (Malaysia), Vietnam International Bank (Vietnam)

Singapore

HNL provides a patent pending technology platform called PixieSense that allows precise location of nearby people and objects indoors and outdoors. Complementing today's localization technologies such as GPS, Cell ID & WiFi, we close the last mile gap to end users, covering the immediate area of interests or neighbourhood scale with meter level accuracy. Unique differentiation includes a peer to peer localization platform that does not require triangulation.• Involved in the technological startup’s commercializing strategies • Sought new business development opportunities and prospects such as government agencies, institutes of higher learning, and not-for-profit organizations

Singapore

OCR Terminal: One of the first web based character recognition engines• Devised marketing strategies for the startup's new software product• Set up and managed the startup's customer support email software and online presence• Created storyboards for video demos

Singapore

Singapore

The Swatch Group Ltd is the number one manufacturer of finished watches in the world. It produces nearly all of the components necessary to manufacture the watches sold under its 18 watch and jewelry brands and the two multi-brand retail labels Tourbillon and Hour Passion, as well as the entire Swiss watchmaking industry.• Effectively raised customer satisfaction by initiating better-aligned workflows to reduce response time• Honed negotiation and conflict management skills through interaction with demanding customersregarding their watch repair quotation

Bachelor Of Engineering (B.Eng.), Chemical And Biomolecular Engineering

Appointed as: • Programs Director of BioBiz (2010), a conference supported by the Economic Development Board of Singapore (EDB).

Minor, Technoprenuership

• Read entrepreneurship courses relating to business and marketing in the context of start-ups

Noc Ilead Batch 5

• Spent 7-month interning with a local high-tech start-up with exposure to entrepreneurial challenges in Singapore • Selected.