Michael Glasser Email & Phone Number

York, Pa, Us

Montoursville, Pennsylvania, United States

• Building relationships with independent dealers to figure out their advertising needs• Developing a balanced and effective marketing mix given a dealer specific KPIs• Analyzing geographic sales data to determine new markets to pursue• Creating print, radio, and billboard advertisements• Optimizing performance-based campaigns• Producing client reports based on marketing strategies, product focus, and total spend• Managing account and publisher relationships and analyzing possible business opportunities

Montoursville, Pennsylvania, United States

• Communicating with dealers to analyze branch advertising needs and develop a balanced and effective marketing plan given dealership specific territory restrictions• Creating digital, print, and radio advertisements• Compiling campaign reports based on marketing strategies, product focus, total spend, and industry data for client review

Montoursville, Pennsylvania, United States

• Communicating with dealers to analyze branch advertising needs and develop a balanced and effective marketing plan given dealership specific territory restrictions• Creating digital, print, and radio advertisements• Compiling campaign reports based on marketing strategies, product focus, total spend, and industry data for client review

Montoursville, Pennsylvania

• Creating digital, print, and radio advertisements• Compiling campaign reports based on marketing strategies, product focus, total spend, and industry data for client review

Atlanta, Georgia, United States

• Managing upwards of twenty-five accounts at a time, running multiple different tactics• Reviewing RFPs and creating marketing plans based on target KPIs• Optimizing performance-based digital campaigns based on target KPIs• Managing account and publisher relationships and analyzing possible business opportunities• Producing client and publisher reports

Atlanta, Georgia, United States

• Optimizing Performance-Based Digital Campaigns• Publisher Relations• Verification

Mansfield, Pa

• Operating sound and lighting equipment for national acts, student-run open mic events, trivia night events, and private parties.• Worked with The All American Rejects’ national tour production team at Mansfield University• Organized weekly student events• Trained staff in lighting and sound equipment protocol

Branchburg, Nj

• Allocated price tags between different weeks, departments, and type of sale• Created and hung signs and tags in an efficient, timely manner

• Managed Facebook and Twitter accounts for the publication• Grew the WNZ Twitter account by 500 followers in 4 months• Coordinated artist takeovers of WNZ Twitter account to boost engagement

Bachelor Of Science - Bs, Business Administration: Management And Marketing

Activities and Societies: Committe of Finance, Steadman Studios, PRSSA, Phi Beta Lambda, EnactusTreasurer of NERF Club, the largest.

Bachelor Of Science - Bs, Mass Communication: Public Relations

Activities and Societies: Committe of Finance, Steadman Studios, PRSSA, Phi Beta Lambda, EnactusTreasurer of NERF Club, the largest.