- Founded agency to support Seed and A-level startups with prepackaged marketing services, from messaging and positioning to tactical content and campaign execution.- Acted as interim Marketing leader, aligning marketing strategies with business goals, driving awareness, lead generation, and securing funding.- Developed go-to-market strategies for startups, establishing strong brand presence and driving investor interest and customer engagement.- Built scalable demand generation frameworks, optimizing paid media and email marketing to ensure consistent lead flow.- Designed messaging and positioning workshops, helping leadership teams create compelling value propositions.- Created content strategies to enhance brand authority, boosting organic traffic by 30% in under six months.- Implemented marketing automation and CRM systems, improving lead management and increasing SQL conversions by 20%.- Developed marketing playbooks, streamlining campaign execution and ensuring team alignment.- Guided investor pitch deck development, crafting narratives that aligned with funding and business goals.- Trained internal teams, building capabilities in performance marketing and analytics for long-term scalability.

- Owned and optimized digital channels for inbound, outbound, and ABM strategies, driving demand generation across four business units within a matrix organization.- Supported pre- and post-conference as well as company-led events, with a focus on increasing brand awareness and driving high-value meeting conversions.- Led customer acquisition and retention initiatives for B2B2C clients through targeted email, in-app, and SMS campaigns, resulting in increased user engagement.- Streamlined marketing operations and enhanced analytics capabilities by delivering real-time, personalized reports and dashboards to stakeholders across multiple business units.- Spearheaded the transition from onsite conferences to digital events and webinars, driving awareness and consistently generating 300+ MQLs per event.- Implemented CRM workflows to automate lead nurturing, reducing manual tasks and increasing nurture-to-demo conversions by 25%.

- Developed and executed digital marketing campaigns across display, social media, and paid search channels from the ground up, contributing to over 60% of total revenue growth.- Achieved a 22% decrease in cost-per-acquisition by optimizing PPC strategies and performing targeted ad copy tests, all while maintaining a consistent lead flow.- Automated the lead scoring and nurturing processes, cutting down the lead-to-SQL conversion time by 40%.- Directed a targeted outbound email campaign aimed at high-value accounts, resulting in a 30% response rate and driving a 10% increase in new business.- Led integrated marketing efforts to promote company-hosted events and successfully drove attendance. Supported sales with scalable, automated outreach campaigns, focusing on setting up meetings.

- Led a multi-channel campaign targeting enterprise clients, resulting in a 30% increase in inbound leads and 25% more SQLs.- Built and optimized a lead scoring model that improved MQL qualification accuracy by 25% and shortened the handoff time to sales.Implemented an account-based direct marketing strategy, leading to a 25% increase in demo requests from key target accounts.- Streamlined Salesforce workflows for managing ABM campaigns, improving collaboration between marketing and sales and increasing ABM revenue by 20%.- Created paid search campaigns that reduced cost-per-lead by 20%, while increasing lead volume by 35% over 4 months.

- Developed a seamless communication strategy across phone calls, email and social media to qualify and nurture leads- Prospected, educated and qualified leads to create sales-ready opportunities- Led SDR onboarding and trained new hires on Salesforce, Act-On Software, and communication best practices - Customized scripts to different market segments according to personas and industry sectors