- Responsible for the Wine’s Mexican operation (business planning and execution);- Leverage subscriber active base growth, revenue and EBITDA margin with efficient cost management;- Leadership of subscription and e-commerce business units;- Subscription business management with LTV / CAC metrics, by maximizing lifetime value and optimizing customer acquisition cost.

- Responsible for planning the MVP of Wine’s Mexican operation (both business planning and execution);- Validation of the unit economics and the next 5-year business model;- Definition and management of businnes' OKRs;- Local team building (operations, logistics, IT, marketing, accouting, legal).

- Develop e-commerce channel (Wine & Vinho Fácil);- Identify strategic opportunities for channel growth and improve constantly;- Work cross-functionally with Membership and O2O departments in order to reflect sales and brand strategy into omnichannels.

- Architect and implement migrations of On Premise applications to a cloud native architecture. Also, migrate from IaaS-based to SaaS-based architectures;- Work with stakeholders to identify business priorities; develop project schedules, task breakdown, and work assignments; re-prioritize and adjust emerging requirements and circumstances dictate;- Enact systems and processes to improving performance, scalability, extensibility, interoperability, reliability, availability, security and usability;- Mentor of other developers and advisor on emerging technology shifts and security best practices.

. Architect, build and maintain company's data warehouse, make it highly available, up-to-date and accessible to different departments;. Coach, empower and unblock BI teams in order to meet and manage departments' and clients' needs;. Understand the business challenges and make recommendations with effective presentations of findings at multiple levels of stakeholders;. Design, develop and mantain ongoing dashboards, reports, analysis and metrics to drive key business decisions;. Support sales and marketing team in maximizing value of existing customers, finding new customers and retaining the most profit ones;. Support campaign target setting process and measure the impact of campaigns.

. Responsible for working with the development team to encourage low technical debt, highly maintainable solutions by sharing best practices and common software design patterns;. Coordinated remote international dev teams to integrate the e-commerce platform with a CMS solution;. Promoted microservice architectures to avoid designing monoliths;. Promoted and architected asynchronous integration solutions to avoid brittle availability through temporal coupling;. Led dev teams on upgrading e-commerce platform (backend and frontend) and on developing different e-commerce stores, marketplaces, integrations, etc.;. Coached, empowered and unblocked dev team in order to develop and manage clients' needs.

. Agile scrum master of many teams along with managers, designers, developers, devops and QAs, worked directly with Product Owners to identify architectural designs to support the core business requirements and provide flexibility for near-term goals;. Designed and architected improvements on Wine.com.br's e-commerce subscription system, integrating an event-driven architecture to provide highly scaling and decoupled components;. Led dev teams on upgrading e-commerce platform (backend and frontend);. Designed, architected and developed backoffice system integrating ERP, CRM and e-commerce platform in a unique system through a RESTful Architecture;. Coordinated dev teams on migration to AWS cloud along with devops team, building a highly available environment.

. Designed, architected and developed first version of Wine.com.br's e-commerce subscription system;. Wrote frontend and backend optimizations that sped up different e-commerce platforms;. Implemented features using notable techs including Apache ActiveMQ, Apache Camel, Solr (Lucene), etc.

. Developing, maintaining and improving C# systems.