Glenalyn Hunt, Mba Email & Phone Number

Pleasanton, California, United States

• Drove social media strategy and content creation, yielding 25% organic follower growth on Instagram and 8% on Facebook in 12 months• Initiated Google Ad Grants program to increase web traffic over 200% from previous quarter• Expanded Facebook organic reach by 44% year over year; grew Instagram organic reach by 713% YoY• Grew LinkedIn follower community by 50% in 12 months•Designed and launched surgery center go-to-market campaign, generating 30% increase in bookings month over month

Pleasanton, California, United States

As the Director of Communications and Marketing at GraceWay, I curate our social media content, develop and write email newsletters, and maintain the website.

San Francisco Bay Area

Product Marketing Manager for the Robert Half Mobile App:• Led data-driven acquisition strategy for the mobile app, driving 43% growth in total users in 18 months• Through strategic marketing campaigns, grew monthly active users by 33.5% in 18 months• Drove go-to-market campaigns, leading cross-functional teams through conception to delivery for bimonthly releases• Generated and presented monthly reports about app growth and opportunities, using Domo, Google Analytics, and Apple Store data• Provided Strategic Leadership for the mobile app as a product and content marketing tool• Facilitated Alignment with key functional stakeholders

Greater Memphis Area

Mobile App Receiving Experience Lead, focused on creating exceptional, seamless solutions for our customers as they receive packages and shipments.Work with UX and UI teams to create great experiences tracking and managing deliveries.Key Accomplishments:• Leveraged existing customer communication channels to create new enrollment funnel for FedEx Delivery Manager, generating 10% lift in new users at no additional cost• Launched AI Chatbot on the FedEx app to eight countries, leading and working closely with regional teams from four continents as well as external vendors, growing usage 300% in first year and saving FedEx $1M • Led cross-functional collaboration to enhance package pick-up and shipment experiences with QR codes• Worked closely with User Experience team to discover innovative solutions for mobile app, including use of iOS 14 Widgets feature and the FedEx Delivered Sound Notification• Collaborated on cross-cultural research in US and Amsterdam to upgrade last mile delivery experience for customers

Greater Memphis Area

• Designed and facilitated Office 365 pilot for team, including conducting observational, qualitative, and quantitative research• Using qualitative research techniques, conducted interviews with over 40 stakeholders to glean feedback about technology resources supplied by FedEx• Mapped customer journey, including critical pain points, for My FedEx Rewards users, synthesizing data from various research to create single source of truth

Memphis, Tn

• Reorganized SharePoint website for office of 300+ employees, working cross-functionally with data analysts and system designers, to make it more user-centric and easier to use• Developed Communications Strategy and Governance Protocol for the Memphis Center of Excellence, designed to scale globally with other CBRE partners• Curated Twitter Feed, increasing followers from 0 to 625 in 18 months• As Chapter Leader and Founding Board Member of Rising Professionals Organization, leveraged digital marketing, strategic targeting methods, and social media to grow organization to 90+ members in 2 years• Designed, developed, and facilitated courses on LinkedIn, Twitter, and being a digital brand ambassador for CBRE• Facilitated trainings within the Memphis center and for international colleagues in Mexico, Canada, Poland, England and the Philippines• Fostered a positive, encouraging culture through internal communications that reflected company values, using digital newsletters, social media, and digital design• Responsible for all internal communications for office of 300+, including weekly newsletter for 700+ staff and field teams.• Created and maintained branded communication materials for CBRE, using Microsoft Powerpoint and Adobe Creative Suite software• In conjunction with Senior Leaders, developed employee engagement programs• Documented special events and employee initiatives using photography, videography and social media• Created a branded employee photo contest, which inspired international Instagram marketing initiative• Participated in Global Exchange Program-1 month working in Warsaw, Poland office• Received the RISING STAR award in 2016 for being a top new employee• Received the SERVICE award in 2017 for outstanding service to the office and colleagues

Master Of Business Administration - Mba, Marketing

Coursework: Strategic Global Management, Global Finance, Corporate Governance and Ethics, Financial and Managerial Accounting, Economics.

Bachelor Of Arts, International Relations

Activities and Societies: Troy Camp, Emerging Leaders Program, Golden Key Honor Society, Alpha Lambda Delta First Year Honor Society.