Melissa Adkins Email & Phone Number

Livermore, Ca, Us

Pleasanton, California, United States

• Manage all communications and marketing collateral, ensuring brand consistency through writing, editing, and design. Develop and execute adoption marketing strategies.• Oversee $260K annual direct mail program with email tie-ins and other digital assets.• Coordinated rebranding project. Rewrote mission and vision, and created values statement.• Managed website redesign. Maintain site integrity and relevance using WordPress.

Created this "job" to showcase some of the side projects I've created.

• Developed organization's slogan and program taglines during branding process.• Redesigned collateral materials, including brochures, newsletter, and website.• Instituted successful direct mail program.• Managed donor database and related tasks, such as donor acknowledgment and data entry.• Drafted annual budgets and rewrote chart of accounts.• Assistant Secretary to Board of Directors.• Supervisory experience.

• Assistant to Media Director (in-house purchasing department).• Developed procedure to ensure receipt, processing, and timely payment of 200+ monthly invoices.• Administered media software program.• Generated weekly reporting.• Collaborated with various internal and external vendors to resolve periodic issues or provide inter-departmental assistance.

• Provided front-desk customer service to student families.• Assisted Executive Director and teaching staff with office-related tasks.• Converted 3000+ volume library to Dewey Decimal and alphabetic systems; developed library database and catalogued entire collection to increase functionality for students.• Created yearbook in its entirety, including photography, page layout, sales, and distribution.• Produced weekly newsletter.

• Edited and published monthly association newsletter (16-20 pgs) under self-created deadlines.• Developed advertising revenue structure to support publications department budget.• Proposed changes to operations, which resulted in the creations of a new staff position.• Selected, trained, and supervised office staff and temporary labor.