I originally trained in fine art, which eventually led to graphic and art direction. I’ve got 20+ years experience working with big brands and start-ups in London, New York and Amsterdam. I’m a bit of an all-rounder; anything from generating ideas, graphic design, art direction, design strategy, branding, logotype, lettering, asset & content creation, illustration, print and digital. As Head of Design at Iris, I was building a versatile design team, while concepting and delivering commercial campaigns for Heineken, Sony, Adidas, Philips, SONOS; ensuring every piece looked and felt fantastic.As Creative Lead at Philips, I was working in a multi-channel environment, leading art direction and design communication. This included establishing overarching creative strategies so the product portfolio was managed and represented consistently at all points of consumer contact.In 2018, I set up on my own as an independent Senior Design & Art Director, using my experience to work on projects with the likes of Design Bridge, Media Monks, FutureBrand, Mad Consort, Green Room Design, TBWA\Neboko, The Brave New Now, Vice, PHD, Wasserman NYC, Bugaboo and Grodan. In 2022, I accepted the challenge of being Head of Creative and building a new in-house creative team for the progressive stroller brand, Bugaboo. Having successfully built the design team up, I realised my path was a happier one, working more independently. This also allowed more flexibility with being a new father, so I returned to the freelance trail. Since 2023, I've been working on design and branding projects for Design Bridge Amsterdam and Untamed Brands, New York. In my spare time I curate a blog inspired by the typography found in Amsterdam, mytypeamsterdam.tumblr.com and a more global version; mytypeofplanet.tumblr.com