Drove Digital Marketing Operations and Customer Experience, responsible for digital marketing plans and projects, including strategy and tactical elements. Provided consultation for analytics, databases and marketing technology platforms Accountable for developing customer experience applications and governance including enterprise web site, digital content, mobile applications, digital analytics, e-commerce and marketing / sales force automation platforms. Leveraging digital marketing, industry and technology experience, led multi-million dollar website upgrades and projects to on time delivery for $4B Fortune 500 firm. Led team of 65 developers, analysts and managers. Developed essential products and functions to meet unique business requirements. Recognized for industry's best practices. Using analytical and business metric skills, analyzed and adjusted product performance strategies by using business intelligence and data analysis tools. Coordinated with Marketing, Sales and Executive Management to present findings and strategic directions.Proven ability to understand business requirements from key stakeholders, customers and senior management to prioritize deliverables and convert them into technical requirements. Built strategic plan based upon feedback and relation to company strategy. Influenced strategy and direction across multiple levels by identifying high-impact problems and opportunities, and effectively communicated actionable data-driven solutions based on data analysis.With excellent leadership expertise, directed senior and complex marketing communication / management positions (including IT, digital & content marketing, marketing automation, creative ideation, SEO/SEM, internet), culminating in a leadership role.

Led web and online strategy and project prioritization and governance model for the company. Directly led many key projects including multiple complex solution such as website redesign projects, launch of product focused customer community, integration of multiple acquired companies' web portfolios, Worked closely with ad agencies, corporate strategy, product marketing, and software development to develop and bring to life the new company corporate online identity in support of IPO Launch of Freescale Semiconductor.

Managed 35 key customer applications targeted at customer satisfaction, delivering over 200 projects targeted to maximize process improvements and efficiencies. Collected and unified business requirements from key stakeholders, customers and senior management to prioritize deliverables and converted them into solutions.

Provided hands-on training of products to Sales, Executive Management and Customers to educate on changes and updates needed to stay ahead of competition.

Responsible for alliances and global marketing programs for PowerPC RISC development products division. Managed relationships of system engineers supporting software developer programs, technical training, and industry partnerships.

Worldwide responsibility for PowerPC ISV business development programs. Managed large scale tradeshow production and solution partner programs. Led Austin-based marketing staff and joint IBM porting lab near Microsoft campus

Managed support team for acquiring new third party companies for Motorola tools as part of the PowerPC group. Developed customer satisfaction survey and strategy that resulted in improved quality and higher levels of customer satisfaction. Attended trade shows as technical representative.