Glen Spurrier Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio Area

My passion for design, creative and design management was the driving force for the launch of Kerning. Kerning specializes in innovative creative strategies, design, visual merchandising, digital advertising, and brand innovation. We have extensive industry expertise in Healthcare, Technology, Retail, Consumer Branding, and Consumer Packaged Goods. Having worked for and with various professionals, collaborating on creative, strategic and production projects, I wanted to create a network of like-minded individuals to fulfill the design and communication needs of clients. By developing a network of highly competent professionals across Europe, the United States and in Southern Africa, clients are paired with world class talent and digital-first ethos, on a project-by-project basis, with the guarantee of expertise and success, without the associated overheads of a full-complement agency. Our Team guides clients from strategy to creative commercialization by building innovative strategies, linking to customer needs, and leading to commercial success!

Evansville, Indiana, United States

London, United Kingdom

Joining the company presented a multitude of rewarding opportunities to develop and increase brand awareness and relevance. In-store, online and on-pack brand consolidation was some of the key initiatives I executed rapidly by stabilizing the portfolio to ensure improved success, making it easier for consumers to identify their specific brand, category, and products. Second was defining strategic milestones to address, identifying packaging, in-store and online initiatives, revamping all communications, allowing us to achieve an increased appeal with younger audiences.Operating in over 200 locations across the globe, we identified and targeted specific operational areas for improvement. We consolidated marketing and production requirements into a one-stop solution, achieved reduced waste, production, delivery, and costs, improving consistency and quality throughout our printed materials. We increased accuracy, consumer relevance, and consistency throughout the brand by integrating an automated PLM system to manage requests, revisions, and local market adaptation of package and print materials. I hosted a multi-agency summit that developed a robust, strategic foundation for the brand. Working collaboratively with the in-house global Creative Director, Strategist, and four external partners: Digital, Store, Packaging and Branding consultancies, we developed an holistic, strategic brand story and positioning. The summit meetings completely redefined consumer positioning, the brand profile, and the formation of an innovative brand platform for all brand communication, design and creative.

Cincinnati, Ohio Area

When I joined Kao Brands, beyond the overall creative direction, I was also responsible for overhauling operational financials and reorganizing functional roles and responsibilities across a team of exceptional creatives recently blended by relocation and consolidation. Analyzing budgetary costs and identifying who was in what seat and why, I identified the attributes of each employee and aligned each role appropriately within the organization. Within three months, we achieved cost savings of $2.8 million from an original $8 million operating budget and revamped, revitalized and motivated the team with clear roles, responsibilities, and directives. With the creation of a new media production team, we were able to develop, distribute and manage licensed image assets across the globe, renegotiating media buyouts for six global brands, achieving ongoing annual savings of $500,000. On completion of the internal restructure, we examined our outside business partner relationships and procedures. The original artwork approval process took an average of 35-days to approve, working collaboratively with multiple cross-functional teams: Legal, Regulatory, Claims, Manufacturing, Global, Regional, and Marketing, we reduced the manual approval process to 10 days. Laser focused on continuous improvements, we then implemented a PLM system, digitizing and capturing comments, streamlining the approval process further down to three days. This final step netted a cost avoidance of over $1.2 million in operating costs, increasing innovation and marketing capabilities, reducing the dependency on company-wide resources.The final frontier was a strategic rebrand across four major global brands encompassing positioning, branding, product portfolio and advertising. Through extensive collaboration, embedded creative strategists within marketing, aligning and attaining approval of global partners, we were able to successfully relaunch global projects to market within record time.

Greater Chicago Area

Upon being relocated by the organization from the UK to Chicago, I reengineered a global creative services team into a dynamic global creative design group by incorporating the significantly streamlined creative services and UK-based design team members, into a strategic and tactical design center, producing high-level deliverables across design, communication, and production.Once the tactical requirements had been reintegrated into the organization, we introduced strategic design management across the global portfolio, developing brand equity manuals and communication guidelines for the global sales and marketing teams. We formalized the end-to-end management of global marketing campaigns across packaging, advertising, and online/instore promotion. One of the most rewarding experiences of this role was leading the successful reinvention of the creative team to that of global design management across the company portfolio, elevating the awareness and importance of design and design thinking within the marketing and manufacturing groups.

London, United Kingdom

Brand Design Management working with internal design services team and external agencies.Branding strategy development with AMEA regional marketing team.Corporate Creative Service provider for 11 brands across 15 countries.

London, United Kingdom

Global Packaging Design, Commercialization and Print Production.

Matriculation Exemption, High School/Secondary Diplomas And Certificates

Bachelor Of Graphic Design, Graphic Design

Initially studied for a Degree in Architecture but returned to my original choice of study: Graphic Design.

Bachelor Of Building Arts. Architecture