Scott Lucas Email & Phone Number

Cincinnati, New York & San Francisco

Cincinnati, OH

Cincinnati, OH

• Provided the organization with its first ever executive level account services and business development role between the partners and director level staff.
• . Lead a global account management team across three offices and implemented the first company-wide forecasting and revenue projections process.
• . Worked directly with high-value clients to build relationships and collaboration on branding solutions.
• Lead all marketing and new business efforts across both the strategic design and realization business. Drove brand awareness and $3.5 million in new revenue.
• . Implemented a strategic new business plan, opportunity classification system to help drive resource allocation and managed a global marketing budget.
• Lead a cross-discipline Executive Leadership Team meeting weekly to address issues impacting the agency.

Cincinnati & Chicago

• Joined to lead and turn around the North American Brandimage business by managing all components of two offices inside the global SKG network including finance, operations, strategy, design, production, account.
• Through operational changes and new client acquisition, stopped revenue decline and lead the business to be profitable for the first time since SGK acquired it in 2011
• Lead high-profile client engagements across industries, channels, and geographies
• Managed through growth in one office and decline in another eventually changing the structure to a single P&L statement to hit margin targets.
• . Worked through two ERP changes and a change in ownership

Cincinnati

• Established and led a Cincinnati-based team responsible for new business development, marketing and public relations for the North American consumer package goods practice.
• Responsible for delivering $3-5 million in revenue annually; met or exceeded goals six out of seven years.
• Secured global agency of Record (AOR) contracts with Wrigley (over $15 million to date) and GSK, as well as AOR relationships with: -ConAgra – re-established a previously terminated relationship -Lowe’s – defended.
• All of these relationships continue today and helped to grow and diversify Interbrand Cincinnati’s business and lessen its dependency on organic growth.
• Serve on the Cincinnati executive leadership team and contribute to discussions and decisions on all facets of the business.
• Define the office’s offerings, messaging, processes and culture and communicate and reinforce that externally and internally through staff training and personal mentoring.

New York

• Doubled consumer branding business in less than three years – stabilizing and growing a struggling organization – by improving processes, enhancing talent and securing new clients.
• As a part of the Interbrand New York leadership team, led a full-service consumer branding group that included account service, strategy, design and implementation.
• Secured and grew existing AOR relationship with A&P Stores from $1million to $2 million in annual revenue; added accounts including Cadbury, Schweppes, Hormel, Smart Water, Vitamin Water, McKesson and Alberto Culver.
• Redefined the offering and go-to-market strategy for Interbrand’s consumer package goods practice to fit within the larger Interbrand suite of services leveraging verbal identity and analytics.

New York

• Joined a small, struggling firm to help turn it around and eventually transition ownership.
• Stabilized and grew the business by adding clients such as Gillette, Church & Dwight and Diageo, totaling greater than 30% topline growth.

Nyack, New York

• With a creative partner, launched a branding and design firm that would grow to a self-sustaining business in less than six months.
• Expanded from two to six employees before being absorbed by a client as its in-house agency.

New York

• Managed global P&G accounts, including a global redesign of Crest, the launch of Old Spice’s Red Zone; also worked on P&G brands Cheer, Iams, PUR and Febreze.
• Led additional client work for AT&T, American Express, Scott’s/Miracle Gro, Walmart and Mead Johnson.

New York

• Clients included P&G, Kellogg’s, HunterDouglas, Tylenol, Robitussin, General Motors, OrthoMcNeil, and Bayer.

Plymouth Meeting, PA