Projects include: [假冒女團 Showbiz Spy]、［釀魂 It Remains]、[夜校 One Night at School] [長相屍手 Till Death], [復仇殺姬 The Protege] , ACX Cinemas and many more.Roles & Responsibilities:• Lead and manage a wide spectrum of communication campaigns to support the company’s branding and marketing needs, including brand building, promotion tactics, event planning, digital marketing strategies public relations, graphic design & barter promotion• Prepare detailed project management plans including budget estimation, production timeline, logistics flow• Manage Marketing and event budget to ensure value for spend• Manage the cinema member requisition and retention programs• Sponsorship and Partnership pitching and management Achievements:• Lead and executed the marketing campaign of Anson Lo @MIRROR’s first movie Showbiz Spy (假冒女團) and ranking the 8th highest-grossing Hong Kong domestic film in 2021.

• Direct and execute development of territory-specific event marketing strategies in different countries (Hong Kong, Malaysia, Indonesia, Philippines, Myanmar, Laos, Vietnam & Cambodia) • Manage the subscriber requisition and retention programs• Lead and oversee all activities under branding, promotion tactics, digital promotion, event planning, logistics management, creative, video, production and execution, with internal and external partners• Manage event marketing budget to ensure effective budget use• Provide guidance and training to regions on brand events & promotion• Secure and manage media & partners to increase brand awareness within a minimal costAchievements:• To increase brand awareness regionally for my action entertainment channel KIX, I have been leading and managing the regional competition R U Tough Enough in Malaysia, Thailand, Indonesia and the Philippines, to search for the regional’s toughest since 2014 (from ATL to BTL, comprised of TVC, press launch, roadshows, social media planning, on ground events, sponsorship & partnership liaison). Since 2018, this campaign has further developed it to a regional competition, with proven record in registration numbers, digital reach & media value year by year. • In 2019, I took the lead to produce a 30-minutes TV special R U Tough Enough: Toughness Redefined, about the inspiring stories of the participants leading up to an epic final showdown. • In 2017, I planned and executed the regional marketing campaign across 3 countries for a TV reality show The Ultimate BROcation with Hong Kong Tourism Board and this campaign has won a silver award of Creative Team of the Year from Promax Hong Kong. • In 2016, I planned and executed a marketing campaign with GrabHitch Singapore, the campaign promo went viral on internet with more than 1.1M views and 2.7K shares.

Roles & Responsibilities:• Develop marketing & creative strategy to increase members engagement• Execute all aspects of events production, including conferences, seminars, cocktails receptions and other live shows in SEA markets• Build, manage and track all the budget and expenses to ensure profitability• Create proposals to pitch clients and sponsors• Carry out pre & post marketing campaign and collateral e.g: Newsletters, print ad, website and social media tools• Evaluate and implement sponsor & partner agreement deliverablesAchievements:• One of my events – Digital & Music Matters is the winner of Trade Conference of the Year at Singapore Experience Awards 2012 and shortlisted by Asian Conference Summit & Awards 2012 as the Best Large-Scale Event. • Launched and executed the marketing & event campaign for the first YouTube FanFest in 2013, which is still one of the biggest marketing events for Google internationally until now.