Sherry Xu Email and Phone Number

全面负责寿心食品旗下三个品牌：LeTAO/TMCF东京牛奶芝士工坊/GLACIEL的 市场/品牌/电商/外卖等多业务链管理。1、制定品牌营销战略，根据营销战略制营销计划并实施。 2、建立品牌营销系统，拓宽品牌营销网络， 打通线上线下渠道触达3、制定品牌营销预算，分解目标，确保目标的达成。 4、制定市场策略及计划，定期对市场营销环境、目标、计划、业务活动进行核查分析，并根据市场实际情况及时调整和有效控制。 5、及时掌握市场流行趋势和市场需求，为公司每季的产品开发提供参考资料。 6、多渠道管理：外卖/门店/线上商城/电商等7、媒体资源整合营销管理，制定不同媒介渠道的营销策略8、公关渠道管理：危机公关&日常营销公关9、消费者研究洞察管理：根据制定的营销策略做定期的消费者研究，以更数据化的符合市场需求10、营销团队管理：制定激励措施，有效提高营销人员的积极性。 并和内部其他部门做强链接沟通整合项目案例：2019-2020年肺炎疫情，通过预判/及时调整营销策略/推动项目落地/危机公关处理，通过多去对的推广和正向宣传，让LeTAO和TMCF的品牌声量达到品牌在中国创立后的新高。单日触达曝光人群达100万+。并通过及时的营销策略调整 让公司营业额在疫情中减少损失，销量下降止损，并陆续回暖。

- Work with GM to set short and long term marketing & brand strategy for retail sales. Setting clear direction and strategies for sales & commercial team. To lead marketing function in companies planning cycles for China.-Set up clear retail guidelines in stores design, locations, pricing and brand strategies for commercial teams to execute. -Create marketing strategies based on buying trends and consumer income information. The strategies are implemented with the goal of achieving predetermined company objectives. -Establish customer satisfaction programs, promotional packages with coupons and incentives as well as materials for media distribution. -Branding image management – work with the national sales team to make sure all the stores have standard and qualified display. Get brand well presented and drive the sales growth via the store display efficiency.-Improve capabilities and process – get all the stores selling process professional and give trainings to the sales promoters. Make sure all the retail selling process is delivering a Slumberland standard and drive good sales result.-Establish a new crm system and e-commerce system

-全面策划管理打造集团三个品牌的会员体系『湊湊』『湊湊香港』『茶米茶』-负责策划并管理品牌自媒体所有内容的撰写/编辑/后台操作等相关工作；-根据季度活动寻找合适的异业合作品牌；-通过具有创意的内容提高阅读量及二次转发量，洞察消费者，撰写产品卖点，制订具有创新性的传播解决方案；-策划并撰写全年完整的营销策划方案；-负责品牌的对外及对内宣传，增强品牌的市场知名度，拓展品牌的异业合作及方向发展，通过异业合作，实现公司品牌知晓度和美誉度的不断提升；-建立消费者调研体系 整合品牌做长期健康度研究分析 新品研究 竞争环境等分析研究，为决策提供依据-创新业务链，建立品牌线上零售业务拓展-外卖业务拓展管理-线下活动方案策划及项目管理-全年度品牌VI视觉协助整合调整

赫斯特年度大型活动HAST品牌市场全营销策略方案策划

- CRM member library management building (from 0 to 1 process) multi-channel recruitment, operation and maintenance- In charge of the development, expansion and integration of marketing channel resources on line and under the line and under the line, looking for the differential marketing solutions and transforming the members of the enterprise through the word of mouth marketing content marketing to retain and pull the new- Responsible for the construction, management and maintenance of all external promotion windows (including but not limited to office environment brand display, official network, official micro, micro-blog, Facebook, Twitter, etc.)- Participate in the planning and implementation of major customer data analysis projects in all directions: Nielsen/GfK/Metrixlab/IPSOS/Jigsaw/Libai/ Tmall, etc.- Good project clearing and payment collecting- Responsible for managing CRM platform O2O rights and interests, including supplier negotiation, rights / merchandise on-line packaging, inventory management, etc.- Responsible for the cost control of marketing promotion

-Mainly responsible for assisting Macao colleagues in understanding the mainland market and training more sales services for the mainland market-Participate in the daily operation, sales and customer service

-Cosmetology consultant team management: comprehensive BA management, including daily management, personnel recruitment, file management, BA training and guidance; timely and effective delivery of the company's tasks, various policies and information to each BA; lead, motivate, train BA, establish a good image of the supervisor; ensure BA understanding of the company training, market planning, marketing- Business management: lead the beauty consultant into the daily sales work, complete the sales target of the company, and push the retail sales- Maintenance and timely communication with customers and good relations of cooperation to consolidate

- Analyzed and interpreted forecasts,capital expenditures,and financial data.- Directly involved in budget preparation and cash flow