Gloria Birch Email & Phone Number

Concord, California, United States

From outdoor concerts and colorful celebrations of Holi, to Winter festivals with bartenders and Santa Claus, I aim to create events that bring neighbors together and bolster a strong sense of community and neighborhood pride. Cowell Homeowners Association (aka "The Crossings") is a unique HOA of over 1,000 single-family homes, all streets leading to a common greenbelt that spans nearly a mile end-to-end surrounded by open green space, playgrounds, 3 pools, as well as tennis, pickleball and basketball courts. What started as a volunteer position to bring back the HOA's beloved events, turned into a paid part-time position in October 2023. I handle event planning from end-to-end: I create all promotional and event graphics, handle budgets and purchasing/reimbursements, manage vendor hiring and communication, organize the teams of day-of volunteers, and provide detailed event recaps to aid in constant improvement year-to-year. I work closely with our HOA's GM and Clubhouse staff, and lead a monthly Events Committee.Giving back is incredibly important to me and we've made it a priority to partner with local non-profits for each of our major annual events to ensure we're caring for our surrounding neighbors and making an impact for our city.

Martinez

Working under IBCLCs in L&D Postpartum as I complete the required in-hospital clinical hours for my Lactation Consultant certification

San Francisco Bay Area

Cleo helps women and men through one of life’s toughest journeys: becoming a parent, being a new parent, then finding success as a working parent. Cleo’s app pairs intelligent personalization technology with a global network of certified care practitioners to guide parents on their journey from considering, to pregnancy, to parenthood, and back to work again. Employers see increased employee retention, more diverse and inclusive workplaces, improved health outcomes, and savings on expensive pregnancy-related health claims. Cleo supports parents in 35 countries, partnering with forward-thinking companies like Box, Slack, Cooley LLP, BPM, and many others.Cleo is headquartered in San Francisco and backed by Greylock Partners, Felicis Ventures, and Forerunner Ventures, and has raised over $13M.

San Ramon

Client: Chevron-Functioned as an Advertising Advisor on the Chevron Corporate Advertising team in the San Ramon Corporate offices-Managed national and local CA advertising campaigns for the Chevron Corporate brand-Collaborated with several Business Units and the media agency to develop and launch custom paid social campaigns-Responsible for the modular print ad tool, serving all Business Units and departments worldwide

Sausalito, Ca

Client: MINI Cooper USA-Lead on the Western Region of MINI USA. Worked directly with 4 Area Managers to provide customized local strategies to achieve sales goals-Continued to manage key retail initiatives, including the annual spring and fall sales events-Supervised a team of Account Executives

Sausalito, Ca

Clients: MINI Cooper USA, ZICO Coconut Water, El Pollo Loco.MINI USA (April 2014 – March 2016)-Collaborated with partner agencies, analytics and ad ops teams to launch cohesive and trackable campaigns, delivering succinct weekly and monthly analytics reports with recommended optimizations-Spearheaded the annual sales events, including TV production, social, broadcast and live read radio, digital banners and takeovers, POS, direct mail, OOH and print-Beat all-time sales records with the MINI NEXT Adoption Sales Event, which included the creation of the K-9 Showroom and social integration website-Responsible for the MINI Retail and MINI NEXT CPO annual budgets and SOWZICO Coconut Water (March-May 2014)-Took on the management of all of ZICO’s social media channels, including: Facebook, Twitter, Instagram, Google+, Pinterest and YouTube-Developed a strategy for weekly/monthly content calendars and managed daily approvals for timely posts-Created, curated, wrote and published all content for daily posting-Monitored daily fan activity and fostered conversations and relationships across all channels-Kept track of daily social trending topics and strategically placed ZICO into relevant conversations-Increased fan base across all channels-Maintained the social media management of the publicity around the conclusion of the Winter Olympics and Julia Mancuso sponsorship, including the completion and fulfillment of the #GoJulia contest and post-mortem analytics-Lead the monthly social media reporting, utilizing Facebook insights, Cotweet, statigram, Wildfire and ExpionEl Pollo Loco (Dec 2013-April 2014)-Managed the monthly 20-30 unit POS changeovers and FSI creative updates-Lead the drive-through menu board redesign to bring consistency between the indoor and outdoor creative look and feel

San Francisco Bay Area

Clients: Northern California Honda and Acura Dealers, Puget Sound Acura Dealers, Boudin Bakery, Sungevity, USF Athletics, Fight Hunger Bowl-Created and managed the production schedules and budgets of several simultaneous ad campaigns-Helped build monthly Board meeting presentations, including basic sales and website data analysis-Supervised an Account Coordinator-Shared ownership of day-to-day client relationships-Continued to keep a calm and positive attitude when under tight deadlines or incoming madness

San Francisco Bay Area

-Producing TV and radio spots: booking talent and studio time, licensing music, working closely with post-production houses from start to finish and providing timely and succinct feedback from the creative team.-Event sponsorship activation: I'm the main lead on organizing car displays at various events in the Bay Area.-Leading the production and completion of full ad campaigns, whose components include: in-store POS, online banners/homepage takeovers/pre-roll videos, online radio, as well as traditional TV and radio media for both English and Hispanic markets.-Trying to beat our AE at Dance Central. One of these days I will do it.

San Francisco Bay Area

As an Account Coordinator, I'm the designated pro multitasker and organizer that helps support all accounts, keeping them running smoothly and efficiently. I'm currently working with: Northern California Honda Dealers Group, Northwest Honda Dealers Group, Northern California Acura Dealers Group, Kraft Fight Hunger Bowl, USF Athletics and Bronco Wine Company.So what are some of my responsibilities, you ask?-Writing readable creative briefs-Making creative rotation grids and traffic instructions-Helping all things online go live (banners, websites, takeovers, pandora....etc etc)-Writing the legal copy to all web pieces, print ads, radio and TV spots-Checking all materials before they are aired. Some call me Eagle Eye-Assisting with new business opportunities-Creating billing estimates and invoices-Bringing a smile to everyone's face on a daily basisAlong with the accounts side, I've also taken charge of all social media outlets, giving the world a better view of who Baker Street is as an agency, and giving us a chance to interact with those near and far. (follow us! @BakerStreetAds)Throughout the month, I also send little reminders of themed happy hours, cookie deliveries, and other fun activities increasing overall BSA morale/pride.Long story short, I love my job.

Working with the Project Manager, Graphic Designer, and Creative Owner on various projects, including: new product launches, writing marketing and media plans, contacting potential advertisers, assisting in client meetings, and making spreadsheets detailing costs and deciding ideal price points.

Determined the concert schedule for each academic quarter, combining the top genres and bands according to student surveys and the given budget to maximize the quality of the line-up. Spread awareness and encouraged students to experience Cal Poly’s free events through Facebook, flyers, posters and other advertising media.

Working directly with the bands during the weekly free concerts in the plaza. Helping with everyday tasks to promote the downtown area, bringing the community together and increasing business. Surveying attendees to continue to improve this annual event and enhance their experience.

Worked in a team of 5 students to redesign the tasting room to improve wine sales. Implemented observation, surveys, interviews and SPSS analysis to determine customer needs. Edited a 60+ page project to ensure consistency, flow and quality of work.

B.S., Business Administration, Marketing

Activities and Societies: American Marketing Association, Beyond Shelter Cal Poly Volunteer Program, Concerts in the Plaza Street Team.

Education record