Marketing Manager
Austin, Texas, United States
About Nexstar: Nexstar is America’s largest local television and media company with 200 stations in 116 markets and three divisions: Broadcasting, Digital, and Networks. Managed product and brand marketing strategy on a shared services marketing team for the Nexstar Media portfolio of 9 digital brands including Lin Digital (local advertising), Federated Media (content marketing), and Dedicated Media (affiliate marketing).Roles Held: Product Marketing & Sales Enablement Manager, Brand Marketing & Communications Manager, and Marketing SpecialistLed company rebrand for HYFN Local including corporate brand messaging, two websites, operational logistics, visual identity materials, email and software migration, operational logistics, and internal/external communicationDeveloped ongoing training curriculum for 500+ digital sellers at 171 TV stations across 100 markets to improve sales communication, marketing materials, and product positioning/understandingCollaborated with SMEs to create client-facing sales enablement materials including one-sheets, case studies, pitch decks, email newsletters, blog content, sizzle videos, and go-to-market toolkitsExecuted custom client and industry events to engage national, regional, and local partners to drive $5M+ in opportunities and $1.3M+ in sales in 2016; developed strategy including messaging, budgeting, vendor logistics, and analyticsManaged brand strategy and PR opportunities including leadership speaking engagements, executive presentations, thought leadership content, award submissions, social media marketing, and corporate communicationFounded and led the company’s first employee volunteer program in 5 cities for 400+ employees, managed program budget, and led executive steering committee meetings for 2+ yearsLaunched and led new company-wide monthly customer service award programAwarded employee-nominated/voted "Solidarity" Core Value Award in December 2016
