In my role as lead designer, I guided the design team to produce high-quality assets that enhance consistent brand communication, ensured adherence to design and visual guidelines for cohesive branding, created base designs, iconography, and style guides to support brand identity, provided constructive feedback, identified issues, and updated guidelines and templates for proper visual identity application.I also worked closely with the Art Director to ensure correct application of all art and graphic elements and collaborated with him to present design proposals to stakeholders.

Independently, I have taken over visual identity projects, from naming, to brand symbols and visual representation throughout communication channels, digital and OOH. I have had experience creating UI design systems for the consistent application of a brand through the user experience.

I developed and executed creative and visual concepts, brand identities, and presented proposals to different clients. I also coordinated and delegated the projects between the team members, and provided feedback to the team and mediated between them and the clients, along with the creative director.The range of projects I developed include:- Logo design- Brand identity- Packaging & label design - Social media communication assets- Master graphics for OOH campaigns and events like music festivals and others- Developing and preparing printing assets- Designed and prepared proposal presentations- Photography and retouching