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I am a leader with product, technology and marketing experience in SaaS, B2C and B2B businesses in Australia and Europe. The last 17 years have been spent using digital to deliver customer experience and commercial outcomes. Focusing as much on the system of work for sustainable delivery as on the solutions.I’ve led product management, technology, UX and UI design, digital marketing and analytics teams and had leadership roles in Digital, Technology and Sales & Marketing functions.Most recently working at Lexer, a Customer Data and Experience Platform (CDXP), managing the data platform products, partnering with Customer Success to deliver customer outcomes and leading the data engineering, data science and infrastructure teams.Successfully delivering AI/ML features, faster speed to market, faster customer onboarding and platform cost reductions.
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Gm ProductLexer Jun 2021 - PresentMelbourne, Victoria, AuReporting to the CEO responsible for the strategy, discovery, delivery and operational management for the data platform for Lexer’s B2B Customer Data and Experience Platform (CDXP) across Australia, USA and SEA. Leading product management, engineering for the data platform and the organisation's infrastructure team. Initially reporting to the CTO, who led the product group, and successfully set up a new product operating model for scale and cultivated a culture of trust and respect within the product team. Splitting leadership responsibilities, where I led engineering and infrastructure. -
Head Of Digital Experience And PlatformsMyob Sep 2018 - Dec 2020Cremorne, Victoria, AuThis role is focused on leading the strategy and delivery for myob.com, ecommerce, data and back end systems to support sales, marketing and customer support outcomes. Leading cross-functional teams of product managers, designers and technology delivery. Working with all areas of the organisation to deliver a consistent and quality digital experience for new and existing customers. Considering the end to end customer experience beyond the first interaction. -
Head Of OnlineMyob Oct 2015 - Aug 2018Cremorne, Victoria, AuLed teams to deliver SME sales and leads through digital, managing myob.com, digital marketing and digital analytics. Reporting into the GM of Marketing. Mainly focused on SME as MYOB grew its direct channel and ran a programme to uplift its digital capability. Creating consistent digital customer experiences and the tools to make these simpler.
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Head Of Online AcquisitionsSportsbet May 2011 - Sep 2015Melbourne, Vic, AuBuilt and led up a multi-disciplined team of digital marketers and marketing technology people responsible for acquiring new users through digital. With P&L accountability and a clear focus on delivering results in a competitive environment. Focused on creating innovative and engaging digital marketing campaigns with focus on effective use of data, digital analytics, marketing technology and developing in-house expertise to create business value and enhance the digital customer experience. -
Head Of Seo/SemPartygaming Feb 2009 - Jun 2010Vienna, Vienna, AtHeaded an international team of SEO and Paid Search (PPC) marketers for PartyGaming brands globally. -
Project Manager - Seo/SemPartygaming Oct 2007 - Feb 2009Vienna, Vienna, At
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Senior Business AnalystPartygaming Oct 2005 - Oct 2007Vienna, Vienna, AtSenior online marketing analyst accountable for ROI analysis of commercial deals and campaigns, online marketing channel performance, conversion optimisation. Managed the refer a friend stream.
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Business ConsultantElexon May 2003 - 2005London, GbConsulted to members of the UK's Electricity Trading Arrangements. Including electricity companies and distributors. -
Business AnalystElexon Jun 2001 - May 2003London, GbWorked with members of the UK's Electricity Trading Arrangements (ETA) to identify and resolve issues, develop improvements to business processes and evolve ETA.
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Marketing And Onshore Services ManagerLamnalco Oct 1997 - Jul 2000Business development and sales of logistics and Supply Chain support in the Oil and Gas industry. Including oil spill response and management of the Petroleum Association of Japan's oil response equipment stockpile. Part of the response to a 10,000 tonne spill and lead a three month clean up programme.
Glyn Higginson Skills
Glyn Higginson Education Details
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Cardiff University / Prifysgol CaerdyddBusiness Economics -
Atlantic College - UwcInternational Baccalaureate (Ib)
Frequently Asked Questions about Glyn Higginson
What company does Glyn Higginson work for?
Glyn Higginson works for Lexer
What is Glyn Higginson's role at the current company?
Glyn Higginson's current role is Product | Data | Tech | Digital Leader.
What is Glyn Higginson's email address?
Glyn Higginson's email address is gl****@****yob.com
What is Glyn Higginson's direct phone number?
Glyn Higginson's direct phone number is +613922*****
What schools did Glyn Higginson attend?
Glyn Higginson attended Cardiff University / Prifysgol Caerdydd, Atlantic College - Uwc.
What skills is Glyn Higginson known for?
Glyn Higginson has skills like Ppc, Sem, Seo, Online Advertising, Analytics, Web Analytics, Online Marketing, Digital Marketing, E Commerce, Affiliate Marketing, Conversion Optimization, Display Advertising.
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